County Office Using Social Media To Your Professional Advantage
-
Upload
kyleen-burgess -
Category
Technology
-
view
363 -
download
0
description
Transcript of County Office Using Social Media To Your Professional Advantage
![Page 1: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/1.jpg)
USING SOCIAL MEDIA TO YOUR PROFESSIONAL ADVANTAGE
Kyleen M. Burgess
Area Information Management Agent
Region 3
NCCES
![Page 2: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/2.jpg)
WHAT IS “SOCIAL MEDIA?”
![Page 3: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/3.jpg)
![Page 4: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/4.jpg)
![Page 5: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/5.jpg)
![Page 6: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/6.jpg)
![Page 7: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/7.jpg)
![Page 8: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/8.jpg)
![Page 9: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/9.jpg)
![Page 10: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/10.jpg)
![Page 11: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/11.jpg)
BEFORE YOU START NETWORKING If you are going to start a network for your
programming: Plan Commit – sometimes even the best laid plan fails
because of lack of commitment UPDATE – stay frequent and on point Follow through – if you leave make sure someone
knows how to keep up with what you started Note the blend of personal/professional Use common sense. Remember posts are
searchable and public (use privacy settings)
![Page 12: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/12.jpg)
![Page 13: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/13.jpg)
6 STEPS TO ADOPTING SOCIAL MEDIA
Stupid trend (someone talks you into it) You find information that perks your interest You start building connections – community
builds You reach a point of feeling obligated to
share You realize the power of the message and
harness it Addiction
Source: Michele Payn-Knoper – Social Media Guru - @mpaynknoper on Twitter
![Page 14: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/14.jpg)
STRENGTHS OF SOCIAL MEDIA
It’s revolutionizing our culture, just as the air conditioner changed our demographics and how relate to others
It’s a cost effective communication tool Rapidly being driven by the over 35 crowd It allows you to mix media – pictures, video,
web links Reaches your target audience in real time –
enhanced by smart phones Stimulates two way dialogue It knows no geographical boundaries It’s a great advocacy tool
![Page 15: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/15.jpg)
HAZARDS OF SOCIAL MEDIA
It can own you if you don’t master it It knows no geographic or demographic
boundaries You can lose your focus – diluting your
message It functions 24 hours a day (ping addiction) It allows two way dialogue –followers can
consume your time We’re becoming a ping culture It’s a big world – once you open the doors
those who oppose you views will find you
![Page 16: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/16.jpg)
WWEBD? (WHAT WOULD EDGAR BOONE DO?)
COME UP WITH A PROGAM MODEL!
![Page 17: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/17.jpg)
STRATEGY & DISCIPLINE (TIWEBWD)(THIS IS WHAT EDGAR BOONE WOULD DO)
Define your objective Define your audience Define your tool – Twitter, Facebook, Blog,
You-Tube, etc. Develop your strategy / content Market your tool Remain true to your objective Evaluate your results
![Page 18: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/18.jpg)
WARREN COUNTY COOPERATIVE EXTENSION
Objective: A) Provide real time information on programs/activities offered by staff, B) Build a brand name, C) build hit-count at warren.ces.ncsu.edu
Audience: Warren County Citizens
Tool: Facebook, Twitter
![Page 19: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/19.jpg)
Strategy-Content A) Tweet and status update on programs B) Tweet and SU relevant news stories
Market the Tool: Promote Online, in print (newsletters/news papers, advertising) and when speaking
Evaluation: Feedback, rising web hits on county webpage, number of fans (73) on FB, number of followers on Twitter (27)
![Page 20: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/20.jpg)
OVERALL GOAL
Increase awareness, engagement, traffic and word of mouth
![Page 21: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/21.jpg)
SOCIAL NETWORKS WE’LL COVER
Facebook Twitter
![Page 22: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/22.jpg)
SOCIAL MEDIA STATISTICS
![Page 23: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/23.jpg)
FACEBOOK 629 million users > 8 billion minutes per day 46.7% of North Carolinians use FB (10th) 100 million US (5x more than American Idol) 55 minutes per user Women age 55 and older are fastest growing
demographic 30 billion pieces of content shared each week
http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
![Page 24: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/24.jpg)
TWITTER STATISTICS
13% of US Adults 100 million users Company usage skyrocketing Busiest from 9-5, M-F 47% use Facebook
![Page 25: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/25.jpg)
FACEBOOK VS TWITTER
Connectivity Broadcasting
Facebook Twitter
![Page 26: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/26.jpg)
![Page 27: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/27.jpg)
![Page 28: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/28.jpg)
FACEBOOK IN CUMBERLAND COUNTY
County Government – 544 Downtown Fayetteville – 6,126 Cumberland Public Library and Info Center –
788 Fayetteville-Cumberland Chamber – 1,634 Safe Kids – 233 Cape Fear Botanical Garden – 1218 Arts Council – 1,288 Fort Brag – 12,836
![Page 29: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/29.jpg)
HOW EXTENSION IS ON THE CUMBERLAND COUNTY GOVERNMENT FACEBOOK PAGE
![Page 30: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/30.jpg)
FACEBOOK IN EXTENSION
![Page 31: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/31.jpg)
COUNTY OFFICE PAGE
![Page 32: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/32.jpg)
PROGRAM SPECIFIC PAGE
![Page 33: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/33.jpg)
HORTICULTURE
![Page 34: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/34.jpg)
4-H LIVESTOCK
![Page 35: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/35.jpg)
CUMBERLAND COUNTY FB PAGE USER INFORMATION
![Page 36: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/36.jpg)
SECURITY
Make a page / not a new account Set up several administrators (with one main
head administrator) Work the page out of your personal account
Set up your personal privacy settings so that no one can see your personal page without friending them
Set up user policy like county page Educate Staff on Facebook usage
![Page 37: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/37.jpg)
![Page 38: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/38.jpg)
![Page 39: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/39.jpg)
![Page 40: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/40.jpg)
![Page 41: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/41.jpg)
![Page 42: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/42.jpg)
![Page 43: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/43.jpg)
![Page 44: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/44.jpg)
![Page 45: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/45.jpg)
EXTENSION IN TWITTER
![Page 46: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/46.jpg)
![Page 47: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/47.jpg)
![Page 48: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/48.jpg)
![Page 49: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/49.jpg)
PROFESSIONALISM ON THE NET
Facebook Create list for friends to separate work from
business Be careful of tagged photos
Act like you would in real life
Don’t sent out applications
DO NOT PUT THE PRIVATE OUT IN PUBLIC
![Page 50: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/50.jpg)
Write clear status updates
Avoid chain status updates
Social Media is a step up from texting
Inappropriate comments may create issues
Use common sense
There is no privacy
![Page 51: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/51.jpg)
Use technology to enhance your work,
but avoid the liabilities that can be
created
![Page 52: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/52.jpg)
REFERENCES
Slideshare.net Introduction to Social Networking By Stacy Lukaasavita
Michele Payn-Knopper –Social Media Guru eXtension Webanair –Social Media in
Agriculture
![Page 53: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/53.jpg)
DISCOVER YOUR WEB SOCIAL MEDIA 2.0
www.tinyurl.com/OFBFSocialMedia
![Page 54: County Office Using Social Media To Your Professional Advantage](https://reader035.fdocuments.in/reader035/viewer/2022070316/555aced3d8b42a761a8b5497/html5/thumbnails/54.jpg)
FEEL FREE TO CONTACT ME
Kyleen Burgess Area Information Management Agent Region 3 Hertford County Office Twitter: misskyleejean AOL IM: kyleenburgess Facebook:
http://www.facebook.com/#/kyleen.burgess?ref=profile