Country Notebook: Lebanon
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Transcript of Country Notebook: Lebanon
Country Notebook:Country Notebook:LebanonLebanon
Jennifer BiskeyJess EnglerCarly Gault
LebanonLebanon
The Country of LebanonThe Country of Lebanon
Democratic Republic◦Has had a history of civil unrest
Predominately MuslimVery family orientedLanguages: Arabic, French, English,
Armenian, and TurkishEducation is very important
Our Product: OSB BoardOur Product: OSB Board
•When compared by weight, wood is used more than all plastics, metals, and concrete combined.
•Pound for pound, wood is stronger than steel because it has a more favorable strength-to-weight ratio.
http://osbguide.tecotested.com/osbfacts
Target MarketTarget Market
Shipping Location: Beirut, LebanonTarget Market: Lumber yards
Rationale:◦Located along coast of Mediterranean Sea◦Reconstruction after Civil War◦Remodeling to ‘go green’
Photo taken June 21, 2006 after Israeli warplanes launched air strikes
The StrategyThe Strategy
Start out with a below-level price
◦On initial trip to Lebanon, employees will compare prices of current OSB board
Offer additional 10% discount on $200 USD purchase to customers
Mail out a survey to purchasing customers rating their level of satisfaction with our OSB board and service
Freight forwarding service
ConclusionConclusion
We recommend a trial basis for exporting OSB board to Lebanon for two years before making the ultimate decision of whether to continue doing business in Lebanon based on:
◦Exporting cost◦Time to penetrate market◦Political relations