Country Notebook:Country Notebook:LebanonLebanon

Jennifer BiskeyJess EnglerCarly Gault

LebanonLebanon

The Country of LebanonThe Country of Lebanon

Democratic Republic◦Has had a history of civil unrest

Predominately MuslimVery family orientedLanguages: Arabic, French, English,

Armenian, and TurkishEducation is very important

Our Product: OSB BoardOur Product: OSB Board

•When compared by weight, wood is used more than all plastics, metals, and concrete combined.

•Pound for pound, wood is stronger than steel because it has a more favorable strength-to-weight ratio.

http://osbguide.tecotested.com/osbfacts

Target MarketTarget Market

Shipping Location: Beirut, LebanonTarget Market: Lumber yards

Rationale:◦Located along coast of Mediterranean Sea◦Reconstruction after Civil War◦Remodeling to ‘go green’

Photo taken June 21, 2006 after Israeli warplanes launched air strikes

The StrategyThe Strategy

Start out with a below-level price

◦On initial trip to Lebanon, employees will compare prices of current OSB board

Offer additional 10% discount on $200 USD purchase to customers

Mail out a survey to purchasing customers rating their level of satisfaction with our OSB board and service

Freight forwarding service

ConclusionConclusion

We recommend a trial basis for exporting OSB board to Lebanon for two years before making the ultimate decision of whether to continue doing business in Lebanon based on:

◦Exporting cost◦Time to penetrate market◦Political relations