Corporative Presentation MOLAFLEX
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Transcript of Corporative Presentation MOLAFLEX
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Corporative
Presentation
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History
1951 – The establishment of our company and the beginning of its trademark and products growth 1955 – The launch of the 1st strings mattress in Portugal 1959 – MOLAFLEX gets in the hotel market equipping hotels, such as, Ritz, Sheraton and Tivoli 1960 – The mascot “Molinhas” creation 1974 – Passing to joint stock corporation 1986 - MOLAFLEX is acquired by the French group BERTRAND FAURE AUTOMOBILE (BFA) 1989 – The Spanish group FLEX acquires to BFA the mattresses industrial and distribution areas 1996 – The launch of the comfort range, redefining the firmness concept 1997/98 – Awarded by the Portuguese Consumer Institute 1999 - MOLAFLEX is certified with the Quality Management System ISO9001
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2000 – The trademark rebranding and a new communication strategy 2001 – New Head-office and Manufacturing Layout – 50 Year Anniversary Celebration – New Hotel Line 2001/03/04/05 – The MOBIS Award – The best mattress company of the year 2003 - DECO PRO TESTE considers the 2020 Classic Mattress the 1st choice in the quality/price relation 2006 – 55 Year Anniversary Celebration 2008 – Migration of the Quality Management Systems Certifying Authority to AENOR 2009 – The launch of FlexSense and Excellence ranges, assuring a global and innovative resting solution 2009 – MOBIS Award – The Best Image Campaign 2011 – 60 Year Anniversary Celebration and starting using Facebook to promote our trademark 2012 – MOBIS Award – The best mattress company of the year 2010/11/12/13 – Awarded “Product of the Year” in the resting category
History
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Grupo
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Great numbers
Invoicing: 16 million Euros
Production: 132 million mattress
Staff: 155 collaborators
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Quality
MOLAFLEX developed, in exclusivity, several technologies and combinations in string and
foam fields, in order to be adapted to each resting way.
All solutions result from a close and proactive relationship with our customer, the market
and its needs.
Our Engagement:
To offer the best resting through quality and differentiation.
Our Aim:
To attain maximum quality in our products, betting actively in innovation and in technological
development.
Our Guarantee:
Our guarantee seal is a quality and confidence symbol that assures all products fulfil the
biggest demands, offering:
• The quality of an exclusive production system of high technology;
• The maximum durability.
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Quality &
environment
The Molaflex Incorporated Management System includes the certifications:
ISO9001 - Quality
ISO14001 - Environment
Molaflex is a member of the Green Dot;
100% of our residues are recycled;
Molaflex is not a polluting company.
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Let Us
Buy Ours
• Molaflex is the main mattress producer in Portugal;
• Molaflex is the founder of “Let us buy ours”;
• Molaflex combines more than 95% of the national
components in its products.
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The resting market
share
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Share of media
spending
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Spontaneous
notoriety
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Total notoriety
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Strong points
and opportunities
PARTNERSHIP OPPORTUNITIES:
• Increasing business;
• Increasing business profitability;
• Having exclusive technologies with
a big market demand;
• Developing response time to clients;
• The possibility of training our commercial
team.
STRONG POINTS:
• The most prestigious trademark;
• Product leadership;
• Service leadership;
• Covering leadership;
• Commercial follow-up leadership;
• After sale leadership.
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For many hotels, only excellence matters!
Make part of this exclusive club. Find out novelties that turn Molaflex into a biding reference
for many prestige hotel unities.
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For many hotels, only excellence matters!
Make part of this exclusive club. Find out novelties and technologies that turn Molaflex into a
biding reference for many prestige hotel unities.
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String Mattresses
Technologies
MULTIELÁSTIC®
Continuous strings system with two differentiated and independent firmness areas.
OOC ONE TO ONE CONTROL®
Independent bagged strings system with different firmness levels.
BICONICAL
Biconical independent and reinforced strings system in the shape of a double cone.
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Foam Mattresses
Technologies
AIRVEX®
The Airvex® technology is exclusive from MOLAFLEX and it allows the oxygenation
of the technical foams mattresses.
MEMOSENSE®
The viscoelastic from MOLAFLEX shapes itself millimetricaly to each part of the body.
LATEX
The Latex from MOLAFLEX has a perfect equilibrium between comfort and firmness.
HC PLUS ®
The exclusive combination of adaptability and firmness.
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Sommiers
Technologies
FOLDING
Maximum profit of the space. COMFORT Maximum adaptability. FIRMNESS Firmness and robustness. TAPIMOLA Great relation price/quality. LAMIFLEX Flexible and irrespirable plates
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Complements
• Pillows
• Eiderdowns
• Protections
• Heads for beds