Corporate BloggingCorporate Blogging

What Makes a Blog Successful?Among 20 “successful” corporate bloggers (see the “blogging success study” in your packet)

Culture

Transparency

Time

Dialogue

Entertaining Writing Style & Personality

Culture

highlight unique culture

overcome negative perceptions

Microsoft Blogs

Transparency

Establishes credibility

Cite other sources of knowledge and expertise

Dialogue

The ability and willingness to create dialogue in the greater community

Stonyfield Farms

Writing Style

Style

Blogger’s lifestyle, experience and opinions

Humor bridges the gap between writer and reader

Active Monitoring

Technorati

Google Blogs

Google News

YouTube Channels

Outreach

Read & Comment

build dialogue with others in your community

making the conversation visible

Reciprocal Relationship

Engage

Who will write?

Code of Ethics

Your topic

Negative Buzz

Ogilvy has come up with a great list of 25 types

Types of Blogs

http://overtonecomm.blogspot.com/

http://www.moleskinerie.com/

The Blog

Choose: Public Relations, Advertising or MarketingSet up a FREE account via:

BloggerPRBlogs.orgWordpressBlog.com

The RequirementsPost A: You’ll need to respond to a “prompt” from me.

Post B: Respond or post about a topic of your choice.

The Requirements, Cont’d

2 posts per week.

Min: One link

Encouraged: Video, audio, multimedia

Min: One comment on another blog