Hemwati Nandan Bahuguna Garhwal University (A Central University)

SCHOOL OF COMMERCE

PRESENTED BY

RITU BHARTI 20500118 M.Com 4th sem

CO-ODINATOR :PROF. R.C DANGWAL SIR

CORPORATE SOCIAL RESPONSIBILTY

INTRODUCTIONCorporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

FLOW OF PRESENTATION1. Introduction2. Review Of Literature3. About Corporate Social

Responsibility4. Objective Of Study5. Data Collection6. Wipro7. Limitations8. Suggestions9. Conclusion

European Commission States:

CSR is a concept which integrates social and environmental concerns in their businesses and in their interactions with their stakeholders on a voluntary basis.

World Business Council for Sustainable Development:

Its publication, Corporate Social Responsibility: Making Good Business Sense (January 2000), highlighted the importance of continued commitment by business to behave ethically and contribute to economic development. It also noted the importance of improving the quality of life of the workforce and their families as well as of the local community and society at large.

REVIEW OF LITERATURE :

OBJECTIVES OF THE STUDYi. To discuss the concept of CSR.ii. To know about its history .iii. To know about the benefits and

limitations of CSR.iv. To know about its key constituents.v. To know about its importance.vi. To study CSR in WIPRO.

CORPORATE SOCIAL RESPONSIBILITY CSR is a form of corporate self-

regulation integrated into a business model.

CSR is also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business.

The term "corporate social responsibility" came into common use in the late 1960s and early 1970s.

ISO 26000 is the recognized international standard for CSR.

TRIPLE BOTTOM LINE

People

Planet

Profit

TRIPLE BOTTOM LINE People planet and profit, also known as

the triple bottom line, are words that should be used and practiced in every move an organization makes.

People relates to a fair and beneficial business practices toward labour, the community and region where corporation conducts its business.

Planet refers to the sustainable environmental practices.

Profit is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital tied up.

RESPONSIBILITY PYRAMID IN BUSINESS

CSR - STRATEGYEthical Responsibilities

Social Responsibilities

Legal Responsibilities

Economic Responsibilities

THE PRIME FACTORS OF CSR

1. Climate Change

2. Transparency in business practice

3. New markets

4. Fair trade and fair procurement

5. Corruption prevention

6. Labour rights

7. Health and Safety

8. Education

9. Income equality and fair wages

10. Poverty

NEED FOR CSR1. Reputation management /

Goodwill Creation

2. Employee attraction

3. Competitio

n (in general)

4. Investor relations

5. Corporate liabilities

/Legal claims

6. Cost efficiency

7. Quality

CSR FOCUS ACTION-AREAS IN INDIA

Corporate Social Responsibility (CSR)

Arguments Against

• Restricts the free market goal of profit maximization

• Business is not equipped to handle social activities

• Dilutes the primary aim of business

• Increase business power

• Limits the ability to compete in a global marketplace

DATA COLLECTIONSecondary data.Study of this topic is based upon

secondary data collection .Sources :1. Books.2. Research papers.3. Websites.4. Wikipedia.

CORPORATE SOCIAL RESPONSIBILITY OF WIPRO

ABOUT WIPRO …

Azim Premji is the Chairman and MD of Wipro Technologies.

Wipro(Western India Products) founded by Azim Premji’s father in 1947 at Amalner , Maharashtra started as vegetable oil trading company.

1966 Azim took over the leadership of company and transformed Wipro into consumer goods company

1975 set up Wipro Fluid Power 1979 developing own computers 1980 moved into software development

WIPRO-CSR ACTIVITIES? Firstly , initiative of Wipro is towards

education : Wipro Care , Wipro applying thoughts campaign.

Secondly , its initiative is towards environment :

Eco-Eye.

WIPRO CARE Wipro Cares :- "Wipro Cares" strives hard to address major

issues responsibly. From community relief and rehabilitation in times of disasters to education opportunities, health and wellness programs for the needy, we make sure that our social initiatives touch every level of society that needs our help.

Wipro care is an initiative by the wiproites. Wipro care contributes through two prolonged

strategy. –learning enhancement & disaster rehabilitation.

WIPRO APPLYING THOUGHT IN SCHOOLS:- Through the "Applying Thought in

Schools" initiative we have engaged with more than 1000 schools, 10,000 educators and 30 social organizations across 17 states in the country to bring about educational reform.

Incisive Experiments. Educational Literature Program and

Advocacy Program. Support new organization

COURSES/WORKSHOP SUPPORTED

DIGANTARCertificate Course in Foundation of Education

Sponsorship for individuals from partner organization

TISS MA in Elementary Education

Wipro Education Fellowship available for students

JODO GYAN Mathematics teaching Workshop for NGOs

30 NGOs registered . Workshop in Dec-Jan.

MISSION 10X

Mission 10X aims at enhancing employability of our engineering graduates by empowering faculty members. Having thus far trained over 10,000 faculty members across 20 states, the initiative intends to now reach out to over 25,000 additional engineering faculties in the near future.

ECO EYE:-

To strike a balance with environment, we formed Eco Eye a few years ago to bring all our green initiatives under one banner, and to incorporate better ecological balance in every project we execute.

  Aims to promote. Initiatives undertaken in direction of

environment saving. Inter connection of sewer line Biogas plant Rainwater harvesting Eco-friendly chemical

DISASTER REHABLITATION

Wipro Care adopted Pushpavanam village in tsunami-ravaged belt of Tamil Nadu.

Earlier work : Orissa- cyclone in 1999, Gujarat-earthquake in 2001.

LIMITATIONS OF THE STUDY

I. Primary data is not used.II. Lack of appropriate sources and

knowledge for research methodology.III. Practically not evaluated due to lack

of primary data.

CONCLUSION

“ Business too owes an obligation to society. I urge you to consider what your obligations are today. In discovering opportunities to invest in social useful projects, in creating new avenues of progress for the un-privileged, in investing in the less developed regions for the benefit of marginalized sections of our society. Corporate social responsibility is not philanthropy. It is not charity. It is an investment in our collective future”

Dr. Manmohan Singh(on JRD Tata Birth centenary celebration, 24 August 2004

THANK YOU…!!!