CORE BUSINESS

MARKET INTELLIGENCE SYSTEMS (MIS)MARKET INTELLIGENCE SYSTEMS (MIS)

We provide ‘Inputs’ for critical thinking, analysis and research in p p g, yorder to enable

PROMPT INFORMED DECISIONS

“An investment in knowledge always pays the best interest”- Benjamin Franklin (over 200 years ago!) Benjamin Franklin (over 200 years ago!)

DIGITAL DIGITAL MARKET INTELLIGENCE SYSTEMS (MIS)

Exponential Growth: 1990 1999Exponential Growth: 1990-1999COMPETITION Huge new markets opened up all over the world, while existing markets

became intensely competitive

INTERNET Things become far easier and in a way more complex with humongous INTERNET Things become far easier, and in a way more complex with humongous amount of information. There was data overload but knowledge scarcity

MIS In that milieu – a brand new function evolved – internet related MIS In that milieu a brand new function evolved internet related secondary information

Two such units were set up in the premium publishing house ‘The Times of India’ as well as ‘Ogilvy & Mather India’

The common factor - both were the ‘brain child’ of the same person. A Mumbai University topper (Economics/ Statistics) who could provide 3600 interpretation – of facts as well as figures!g

OUR SERVICES - AT A GLANCE

ForCorporates

ForIndividuals

Setting up of in-house facilities

Consultancy onadhoc basis

Interactive Websites Directory

Develop Monitor Special Requests

Newsletters/ Alerts

C l i

Pro-active

Reportsq

Column in Newspaper

DETAILS FOLLOW….

SECTION 1- FOR CORPORATES

Enterprises which want to keep

POTENTIAL CLIENTS

Corporate Houses

Feasibilit

to keep ahead of 

competition 

Corporate Houses

Banks

Financial InstitutionsFeasibility reports for 

new business  ventures

Financial Institutions

Portals

People

PROSPECTIVECLIENTS 

ventures People

Media: Publishing Houses

Advertising Agenciesd e t s g ge c esNews Channels

Chat Shows

FOR CORPORATESFOR CORPORATESOPTION A

We set up in house Knowledge CellsWe set up in-house Knowledge Cells which create, share, enhance and organize understandings

to support…

Decision‐making towards achieving l d bj ticompany goals and objectives

Strategic thinking and Brand Salience for competitive advantage

WE SHALL BE RESPONSIBLE FOR

• Manpower: Induction and training thereof

I f t t E ki ft /h d i d• Infrastructure: Earmarking software/hardware required

• Smooth functioning: Strict monitoring and supervision of reports

Initial contract for one/two years

Retainer-ship (optional) on an annual basis

for guiding, supervising and keeping the unit well-oiled

WHY SET UP AN IN‐HOUSE FACILITY  

Internal ‘Brand Stewards’ are

Difficulties in ensuring accuracy and exhaustiveness if done Internal  Brand Stewards  are 

in a better position to form unbiased overview of 

• The Market

exhaustiveness if done on an ad hoc basis

• The Category• The Competition• Factors that effect the Brand

Human error possible in data interpretation, p p ,

hence trained personnel necessary

FOR CORPORATES

OPTION B

CONSULTANCY/ RETAINERSHIP CONSULTANCY/ RETAINERSHIP

OUTSOURCING OF INFORMATION

Pay‐per‐use Companies can obtain higher value, flexible and more integrated services

No capital costs  Companies can increase profits through strategic outsourcing and subsequent cost cutting 

Cost effective for shortterm measures

Value addition ‐ improves the company’s capacities to stay up‐to‐date and innovate 

CONSULTANCY/ RETAINERSHIP…(contd 2)

REACTIVE SERVICESNeed based

• Crisis Management

• Market Intelligence for new business pitches

• Mapping the Client’s Market vide Tailor-made Reports

PROACTIVE SERVICES • Regular Updates PROACTIVE SERVICESOngoing

• Regular Updates

• Major reportage presented succinctly through:- Daily Alerts - Weekly Newsletters- Monthly Reports

SECTION 2- FOR INDIVIDUALS

SPECIFIC INFORMATION FROM THE INTERNETINTER-ACTIVE COLUMN IN NEWSPAPER (1)

A TYPICAL COLUMN

Are you stumped by the number of responses your search engine throws up ? Do you have the patience to browse through innumerous websites or do you select just one from the first

few pages? How would you like an expert to assist by sending the closest url by email, within the h l d i ? i 4i i h ilshortest lead time? Write to us at eye4insights@gmail.com

Ritu Abrol will answer your queries. More than a decade in research lends her the maturity to know 'what' to look for; a high internet quotient makes it easier for her to know 'where' it could be located!

h b h h ld b f f d ll b f d lThe best 5 questions – which would be of interest to most of our readers - will be featured in our column

COMMUNITY/ SOCIAL NETWORKINGWe also invite our net savvy readers to share with us a list of interesting websites they have come across.

Help each other and sharpen your expertise too. What’s more – get credit with your own by-line

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Readers: Pl cut/ paste/file these  columns to make your own ready reckoner!

MORE ABOUT THE COLUMN  

Sponsorship/ Co-branding By a search engine or portal

Shelf-life Encourage readers to cut and file

Existing columns on websites are in the form of articles and Our USP Existing columns on websites are in the form of articles and comments. Ours is the only one which will have a question/ answer format

Shortest turnaround time Readers can expect an email directly in their mailbox. This p yexercise will be carried out twice a day.Five questions which would be of general interest will appear in the column the next day

F Th t f th l b i h ‘ t l h ’ d Frequency The nature of the column being such, ‘actual searches’ need to be conducted for each question. We may experiment with a weekly column; could make it a daily feature eventually

Investment The equity is ‘personal experience’ and ‘expertise’vest e t q y p p p

Contingency plan A bank of 10 questions and answers will be set aside

Archives Upload all questions and answers on eye4sights.com

I i i E d d i h i ib i f l Interactivity Encourage readers to send in their contribution of unusual and useful websites; these will be uploaded on eye4insights.com, giving contributors a by-line

WEB-BASED SERVICES (2)

eye4insights.com  

REACTIVE SERVICES 

Crisis Management

Market Intelligence for new Business Pitches 

Mapping of Client’s Market/ industry

PROACTIVE SERVICES

ONGOING UPDATES

‐ Daily Alerts 

‐Weekly Newsletters

‐Monthly Reports

CONTACTCONTACT

Ritu Abrol # 9821092491Ritu Abrol # 9821092491

ritu22@gmail.comeye4insights@gmail.com

http://in.linkedin.com/in/rituabrol