CORE ELEMENTS: OUR LOGO

MONASH BRAND GUIDELINES For more information, please email smc-requests@monash.edu 11

THE MONASH UNIVERSITY LOGO

Our logo is the most recognisable visual symbol of our brand.

There are two components to the Monash logo: the shield and the wordmark. They are only ever seen together and should not be separated.

The shield represents our prestige, while the wordmark uses a combination of two distinctive, clean and stylish fonts to define us as contemporary and modern.

It embodies our brand promise and values: our heritage, who we are today, and who we aspire to be.

There are set ways in which the logo must be applied in all creative applications.

If you need to use the Monash University logo, please email: smc-requests@monash.edu.

Shield Wordmark

The Monash shield:

• The open book is commonly found in university shields and symbolises the pursuit of knowledge.

• The stars of the Southern Cross relate to the University’s geographical base.

• The sword and wreath are references to the shield granted to the University’s namesake, Sir John Monash.

• The University’s motto, ‘Ancora Imparo’, means ‘I am still learning’.

For Monash University logo history, please refer to Appendix 1, page 102.

MONASH CORE ELEMENTS

MONASH BRAND GUIDELINES12 For more information, please email smc-requests@monash.edu

MONASH CORE ELEMENTSLOGO VERSIONS – ON WHITE

Mono

Our preference to be used on most communications.

There are two versions of the Monash University logo: stacked and horizontal. The stacked logo is the primary option as it has a clean and modern look, and fits most spaces with impact. Where space is an issue, revert to the single-line version. The logo can be mono, blue, or with a gradient.

We use different versions depending on the communication channel and space requirements.

Blue

For recruitment materials only.

Shield: Monash Blue

Wordmark: 100% black

Gradient

For use in video and animations only.

Shield: Monash gradient

Wordmark: 100% black

HorizontalStacked (preferred)

MONASH BRAND GUIDELINES For more information, please email smc-requests@monash.edu 13

LOGO VERSIONS – ON BACKGROUNDS

The keyline logo is used whenever the logo is on a dark-colour background or shown at smaller sizes, to better preserve the details within the crest.

Where the Monash University logo appears on solid, dark-colour backgrounds, the keyline logo is reversed out in white. Blue is used for recruitment puposes only.

This is important for all applications including print, online and signage.

Solid logo

Keyline logo on dark background

The solid logo is used whenever the logo is placed on a light background. As a rule of thumb the elements in the shield must be clear and the details preserved. When in doubt, always check with Strategic Marketing and Communications via smc-requests@monash.edu.

MONASH CORE ELEMENTS

MONASH BRAND GUIDELINES14 For more information, please email smc-requests@monash.edu

MONASH CORE ELEMENTSLOGO USAGE

Minimum size and clear space specifications ensure the Monash University logo remains legible in all applications.

Clear space

The minimum area surrounding the logo should be kept free of any other graphic element or text.

The clear space area is defined by the cap height of the letter ‘M’.

Minimum clear space must be observed in all applications.

Clear space

Minimum size

Do not to reproduce the logo smaller than the minimum indicated sizes.

When the standard logo gets smaller, the details within the crest can get lost. At this point the keyline logo should be used.

Minimum sizes using keyline logo

40mm23mm

Minimum sizes using standard logo

23mm 40mm

=

MONASH BRAND GUIDELINES For more information, please email smc-requests@monash.edu 15

Pharmacy & Pharmaceutical Sciences

LOGO INTEGRITY

To preserve the integrity of our logo we do not:

• reverse the black logo to create a white shield

• alter colours

• separate the elements of the logo

• rotate the logo

• reproduce the logo without the shield

• alter the size or relationship of the elements of the Monash University logo

• compress, extend or distort the logo in any way

• reproduce the full-colour logo on a coloured background

• reproduce the logo in another typeface

• use the shield on its own without the Monash University logo

• create sub-brands without the approval of Strategy, Brand and Marketing Services.

To maintain our brand’s integrity, we always keep the Monash University logo as it is. Do not redraw, typeset or alter it in any way.

The size and positioning of the shield in relationship to the typography remains fixed and locked to the logo.

Do not alter the colour of the logo

Do not alter the relationship of the elements

Do not rotate the logo

Do not create sub-brands

Do not use the logotype on its own

Do not compress, extend or distort the logo

Do not alter the size of the elements

Do not reproduce the logo in another typeface

Do not create a stacked logo by centering the elements

Do not use the shield on its own (only exception to this rule is for use on a social media profile pic due to space restraints).

MONASH CORE ELEMENTS

MONASH BRAND GUIDELINES16 For more information, please email smc-requests@monash.edu

MONASH CORE ELEMENTSTHE MONASH LOGO – PREFERRED POSITIONING

The Monash University logo should have the required clear space, and placed in a position to achieve the necessary impact needed for our brand to be identified.

Ideally, the Monash University logo should be placed top left or bottom right. However, there’s the flexibility for it to sit in any corner.

In some instances, due to the scale of the creative, the logo can be positioned vertically centred. For example, on online advertising banners or billboards. Please contact smc-requests@monash.edu for further advice.

MONASH LOREM IPSUM DOLOR SIT

Placement Scaling of typographic treatment vs Monash University logo

MONASH EDUCATION

MONASH INFORMATION TECHNOLOGY

MONASH MEDICINE NURSING AND HEALTH SCIENCES

2 LINE

3 LI

NE D

EPTH

3 LI

NE D

EPTH

3 LINE 4 LINE

For more information regaridng the typographic treatment please refer to Brand Architecture

For more information, please email smc-requests@monash.edu 17MONASH BRAND GUIDELINES

MONASH CORE ELEMENTSLEGAL REQUIREMENTS

CRICOS code

As part of ESOS (Education Services for Overseas Students) compliance, all external communications must display the CRICOS provider name and provider number:

Disclaimers

All communication promoting or including specific course information must carry a disclaimer.

Disclaimer – print

“All information contained in this document is current at the time of publication. Monash University reserves the right to alter this information at any time (should the need arise). Please check the Monash University website for updates: monash.edu Published <insert month and year>.”

Disclaimer – online

Authorised by: Chief Marketing Officer, Strategic Marketing and Communications. Maintained by: eSolutions Service Desk. Last updated: Month/Year.

Copyright © 2017 Monash University. ABN 12 377 614 012 Accessibility – Disclaimer and copyright – Privacy, Monash University CRICOS Provider Number: 00008C, Monash College CRICOS Provider Number: 01857J

We acknowledge and pay respects to the elders and traditional owners of the land on which our five Australian campuses stand. Information for Indigenous Australians.

CRICOS provider: Monash University 00008C

CRICOS provider: Monash College Pty Ltd 01857J (used when providing Monash College courses)

It is our responsibility to ensure our collateral does not mislead audiences or misrepresent our University. Please contact the Monash University’s Office of the General Counsel (OGC) www.monash.edu.au/legal for advice.

Place the CRICOS code on the front of any single-page documents. When there is more than one page it should be placed on the back cover.

The CRICOS code should appear on every page on our website.