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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Nikkei Automotive Nikkei Electronics Announcing Re-Launch 1

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2 Industry Trends and the Role of Nikkei BP

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Industry barriers to break down 3 Cutting-edge companies are breaking down barriers between industries Denso has joined the agriculture business Toyota engages in community-building Toshiba has joined the atomic energy, semiconductor, and medical sectors Hitachi supplies infrastructure to the world Personnel have begun to cross industries Ajinomoto, JINS want electrical engineers The Electrical Engineering Department of the Tokyo Institute of Technology is inundated with auto manufacturer personnel Advanced manufacturing technology is now crossing sectors ICT vendors have joined the advanced manufacturing technology business with a view to taking a leading role Advanced monozukuri technology is now used in medicine and agriculture

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. 4 Consumer electronics and PCs Automobiles Energy Medicine and health care Social infrastructure Construction and real estate Food and agriculture Services and distribution Electronics (electronics, information, communications, and control) Electronics technology engenders innovation across industries

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. More auto industry stakeholders fostering innovation with other industries Automobiles Parts Resources and materials Retail stores Consumers Housing and real estate Energy ICT Electronics Social infrastructure Town/city 5

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Business expansion of technology companies Information gathering Information dissemination Boost development capacity Boost business efficiency Global expansion New business creation Personnel training Network creation Corporate direction Movement creation Dissemination of cutting-edge information Community building Functions offered by Nikkei BP Media International conferences Interaction opportunities Real development conferencing 6

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. We support the growth of technology Media International conference Real development conferences Nikkei Automotive: Relaunch, magazine name change, switch to monthly issue ---Taking the lead in the future of autos-- Nikkei Electronics: Re-launch, switch to monthly issue, renewal---Source of innovation Nikkei Monozukuri: Renewal Nikkei Digital Health: Impact/PVs rise dramatically Nikkei Technology Online: New edition launched, PV rises B2B Owned Media Development---Supporting corporate information wars Factory ESCAR ADAS Trillion Sensor Asia Monozukuri Conference Open Innovation: Outsourced development Launched in 2014 as a platform for collaboration with other industries 7 Round table of experts -Launch slated for 2015 -Conference between experts in other fields and clients Opportunities for interaction

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Technical seminars Automobiles Energy Electronics Monozukuri Digital health Semiconductors Personnel training seminars International conferences Study groups Magazines WEB Books/magazine- book hybrids (mook) Development conferences Technology journalist group 8

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. A Treasure Trove Robots Advanced storage Deep Learning Big data M2M IoT Language recognition Machine learning Artificial intelligence Brain chips VR AR Bionics Wearable technology Drones Smart machines Autonomous driving/ADAS Automatic brake Location information Quantum annealing Quantum computers Data center Drive assist ESCAR Automotive Ethernet EV/pHEV Industrial Internet Industry 4.0 48V Telematics ITS Subminiature mobility Millimeter wave Terahertz Social devices NFC 3D printer Cyber-physical systems 3D scanners Additive Manufacturing Hydrogen technology Harvesting HEMS/BEMS Fuel cell Wind-powered electricity Mega solar ReRAM MRAM HMD Wireless charging system Organic electronics Smart maintenance Smart city Net zero energy building Cloud Open-source hardware 9

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Re-Launch Taking the lead in the future of automobiles

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Objectives of magazine name change/switch to monthly edition Magazine name change Expand to cover topics such as business model changes and market trends, maintaining technology as the core Monthly edition Boost dissemination of information on automobiles via both magazine/Technology Online Catch phrase Taking the lead in the future of automobiles 11

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Three special attributes of Nikkei Automotive We help you visualize the uncertain future of the automotive industry with three components: Implementing our own original technology assessment Real car assessment Disassembly assessment Fuel efficiency/power usage rate efficiency assessment Keeping an eye on the innovation that changes the industrial structure Motorization, autonomous driving, big data linking Looking to future mobility trends from a global perspective Economies of sharing, economy vehicles, and small electric vehicles

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Special features only available in this magazine A comprehensive look at the car of 2030 Light vehicles to lead global competitiveness Steel replaced by plastics and aluminum in vehicles Is Googles automotive strategy only about autonomous driving?

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Encompassing all auto-industry innovation Smart phones/ electronics Automobiles Renewable energy CommunitySoftware Government/ transport systems Communication s/Big data Housing

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. The ever-expanding auto sector Automobiles IoT/ Big data Smartphones 3G/4G Security/ functional safety Software development Model-based development ADAS Services utilizing autos Economies of sharing Autonomous driving Traffic information Telematics Automatic dispatch Caravan driving Energy management

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Nikkei Electronics Re-Launch 16

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Being the source of innovation 17 The Creation of Smart Machines Will Transform the Structure of the IoT

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. In our times, all industries are inter- related 18 1970 1980 1990 2000 2010 2020 All industries connected Conversion to electronic data Network creation Discrete compon ents Integration 1971 Nikkei Electronics inaugural issue 2015 Nikkei Electronics Re-Launch Digitalization

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Distance medicine Smart cities Personal mobility 19 Blu-ray Disc Smartphones DVD CD Telephone/ fax Telephone/ fax Mobile phone All-industry innovation 19 Smart House Programmable matter Wearable Health management devices Infrastructure management Drones Plant factory Autonomous driving HEMS BEMS HEMS BEMS Disaster prevention EV FCEV EV FCEV Precision farming Traffic control O2O Beacons Farm work robots Nursing care robots Mega solar Super high- speed rail Office-use robots BMI Biological electronics Home electronics/PCs

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Electronics technology links all industries 20 Consumer electronics and PCs Automobiles Energy Medicine and health care Social infrastructure Construction and real estate Food and agriculture Services and distribution Electronics (electronics, information, communications, and control)

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Changing technology-driving products 21 1970 2020 Integrated circuits PCs Internet Digital consumer electronics Smart phones & tablets IoT, robots, adoption of electronics

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Web-and-magazine hybrids 22

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Overview of Nikkei Automotive and Nikkei Electronics Re-Launch and Technology Media 2015 Action Plan 23

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. 24 Nikkei Automotive Magazine name changes to Nikkei Automotive as of January 2015 Magazine will be issued monthly instead of every two months (increased from six to twelve issues annually) Release date is the 11 th of every monthe.g. February issue goes on sale January 11 th ) Advertising prices will be revised as of January 2015 issue 4C1P\420,000 \580,000 Current circulation/future plans: Special features of the July and September 2014 issues (Accident- free vehicle testing on real cars, and Toyotas three challenges respectively) have piqued interest in the industry, leading to greater circulation. This re-launch is expected to reach more readers, in addition to the core of existing readership.

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. 25 Nikkei Electronics Magazine will be issued monthly instead of every two weeks as of January 2015 (decreased from twenty-six to twelve issues annually) Release date is the 20 th of every monthe.g. February issue goes on sale January 20 th ) Edited pages per issue: increased from 80120 Advertising rates: 4C1P1,056,000 (in line with current regular rates; frequency discount rate may differ) Current circulation/future plans: For the time being, circulation will likely remain at the present rate of 28,696 copies2013 ABC Audited Circulation), to be increased if a broader readership is achieved.

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26 2015 Seminars (tentative)

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. 2015 Seminar Themes (tentative) 27 Automotive Automatic driver assistance systems Autonomous driving Automotive Ethernet escar asia (auto security) In-vehicle software development In-vehicle imaging sensors Next-generation automobiles Future of the auto industry according to seven of Japans largest car makers Future of automotive conference Asia monozukuri conference

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. 28 Electronics Wearable technology Trillion Sensors Summit Power semiconductors Next-generation LED Anytime/anywhere displays Automotive Ethernet Bionic devices Millimeter waves Robots, drones, and smart machines. Etc. 2015 Seminar Themes (tentative)

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. 29 Monozukuri design and production) Factory 2015 three times annually 3 printing/scanning twice annually Processing technology to endanger added-value design PLM design process innovation/document management Global strategies/operating base 2015 Seminar Themes (tentative)

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30 Re-Launch Campaign

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Copyright 2014 by Nikkei Business Publications, Inc. All rights reserved. Re-Launch Campaign 31 January-June 2015 Nikkei Automotive January-June 2015 Order totaling three pages Upgraded to four pages ex. 4C1P x 3 times Upgraded to 4C1P x 4 Order totaling four pages Upgraded to six pages ex. 4C2P x 2 times Upgraded to 4C2P x 3 times