Tanyamon Sukontasuchot55030081 section1

Copy Platform

Ad subject: Rotsukon Restaurant.

Key fact: The customer is also less during the lunch time.

Ad problem: Most of people want to come out to eat outside in the lunch time

but they don’t have time.

Product characteristic:

- Clean, cheap, delicious foods.

- The menu offers a selection of more than 30.

- Herbal water service for free.

- A clear atmosphere

- Car parking available for customers

- Free delivery in the area.

Advertising objectives: Make the target market know that this restaurant has a

free delivery service.

Target market: Office employees ages 25-40, especially companies or factories

nearby restaurant.

Competition: Other restaurant in the area but they don’t have delivery service.

Statement of benefit or appeal:

- Free delivery service.

- Free Herbal water service.

Creative theme: Serving food to your stomach.

Supportive selling points: So cheap, so delicious.

Tanyamon Sukontasuchot55030081 section1

Copy Sheet for Print Ad

Product: Rotsukon Restaurant.

Medium: Magazine.

Client: Rotsukon Restaurant.

Writer: Tanyamon Sukontasuchot

Headline: Restaurant – Ready meal for you

Body copy: Anyone wants to have lunch outside, but you have a limited time. No problem, Rotsukon Restaurant can serve many tasty foods for you. You can’t come out, we have free delivery or you like to visit our restaurant, we’re ready – parking available and free herbal water. If you would like to eat:

- Clean food- Cheap food- Delicious food

Contact us: 02-123-4567 open: 8.00a.m. – 8.00p.m.

Slogan: Serving food to your stomach.

Signature: Rotsukon Restaurant, Hua Takhe Market,(02-123-4567)