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AT1 AT2 AT3 AT4 AT5 AT6 BC1 BC2 BC3

Buying

private

label

brands

makes me

feel good

I love it

when

private

label

brands are

available

for theproduct

categories I

For most

product

categories,

the best buy

is usually

the private

label brand

In general,

private

label

brands are

poor-

quality

products

Considerin

g value for

money, I

prefer

private

label

brands tonational

brands

When I buy

a private

label brand,

I always

feel that I

am getting

a good deal

I tend to

choose the

more

expensive

brands

The well-

known

national

brands are

best for me

The higher

the price of 

the product,

the better

the quality

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BC4 BC5 BC6 BC7 BC8 CPV1 CPV2 CPV3 CPV4

I am

conscious

of getting

good value

Supermarke

ts with

competent

staff offer

me the best

products

The most

advertised

brands tend

to be a

good

choice

Supermarke

ts with

friendly

staff offer

me the best

products

A product

doesn’t

have to be

perfect, or

the best, to

satisfy me

Private

label

product

has

consistent

quality

Private

label

product is

well made

Private

label

product

has an

acceptable

standard of 

quality

Private

label

product

has poor

workmansh

ip

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CPV5 CPV6 CPV7 CPV8 CPV9 CPV10 CPV11 CPV12 CPV13

Private

label

product

would

perform

consistently

Private

label

product is

one that I

would

enjoy

Private

label

product

would

make me

want to use

it

Private

label

product

would

make me

feel good

Private

label

product

would give

me pleasure

Private

label

product is

reasonably

priced

Private

label

product

offers value

for money

Private

label

product is

a good

product for

the price

Private

label

product

would be

economical

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CPV14 CPV15 CPV16 CPV17 BI GEN AGE EDU

Private

label

product

would help

me to feel

acceptable

Private

label

product

would

improve the

way I am

perceived

Private

label

product

would

make a

good

impressionon other

people

Private

label

product

would give

its owner

social

approval

I intend to

buy Private

Label

Product.

Gender Age Class

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Private label product has an acceptable standard of quality

1 5

2 15

3 25

4 10

5 5

Private label product has poor workmanship1 3

2 8

3 18

4 15

5 6

50

Private label product would perform consistently

1 8

2 9

3 22

4 8

5 3

50

Private label product is one that I would enjoy

1 10

2 21

3 12

4 5

5 2

50

Private label product would make me want to use it1 6

2 10

3 17

4 12

5 5

50

Private label product would make me feel good

1 10

2 21

3 12

4 5

5 2

50

Private label product would give me pleasure

1 8

2 12

3 18

4 9

7%13%

20%

27%

33%

1

2

3

4

16%

18%

44%

16%

6%

20%

42%

24%

10% 4%

12%

20%

34%

24%

10%

20

24%

10% 4%

16%

24%36%

18%

6%

6% 16

36%

30%

12%

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5 3

50

Private label product is reasonably priced

1 3

2 13

3 18

4 125 4

50

Private label product offers value for money

1 8

2 12

3 18

4 9

5 3

Private label product is a good product for the price

1 3

2 13

3 18

4 12

5 4

Private label product would be economical

1 8

2 12

3 18

4 9

5 3

Private label product would help me to feel acceptable

1 6

2 10

3 17

4 12

5 5

Private label product would improve the way I am perceived1 5

2 15

3 25

4 10

5 5

Private label product would make a good impression on other

people

6%

26%

36%

24%

8%

16

36%

18%6%

6%

26%

36%

24%

8%

16%

24%

36%

18%

6%

12%

20%

34%

24%

10%

8%

25%

42%

17%

8%

10%4%

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1 10

2 21

3 12

4 5

5 2

Private label product would give its owner social approval1 8

2 20

3 13

4 7

5 2

50

I intend to buy Private label product

1 6

2 10

3 17

4 12

5 5

20%

42%

24%

16

40%26%

14% 4%

12%

20%

34%

24%

10%

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1

2

3

4

5

 1

2

3

1

2

3

4

5

 

21, 42%

1

2

3

4

 

1

2

3

  1

2

3

4

8/4/2019 Copy of Private Label Data Template

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4

1

2

3

 

24%

1

2

3

4

1

2

3

4

5

 

1

2

3

1

2

3

4

5

1

2

3

1

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2

3

4

5

%1

2

3

4

  1

2

3

4

5