Copy of MR Busines Newspaper

8/14/2019 Copy of MR Busines Newspaper

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Project study on:

Product research - Business newspaper

Prof. In charge: Prof. Khandeparkar

Submitted by:

Sunny Gonsalvis 07718Sameer Khan 07727Chandan Potdar 07741Dhiraj Rangmale 07743Sohel Kazi 07759


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Product Business Newspaper

Product research

Product research is one major area of MR. It is concerned with different

aspects of a product which include name, features, uses, package used, brand

name given, price, consumer support & so on.

Our Research Objective:-

Research objectives are competitors available in the Indian market.

The market share of business newspapers.

Target population is youth and businessmen reading newspaper:-

Samples to be taken:

Upper-class- 1] Male: students, working class & senior citizen

2] Female: students, working class & senior citizen

Middle class- 1] Male: students, working class & senior citizen

2] Female: students, working class & senior citizen

The contents of our newspaper.

Through survey finding out the interest of our target audience for our

newspaper:-

We prepared a questionnaire and circulated among the people. We

collected the information as per our Sampling Frame which is as

follows.

Discussion with publisher \ distributors


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RESEARCH DESIGN

RESEARCH DESIGN PROCESS

Planning system Information

Research purposeOpportunity to launcha business newspaper

Research objectiveProduct innovation, Hypothesis

development

Estimate value ofresearch information

Research ApproachExploratory approach - surveys

Research tacticsDevelop measures of interestConstructing questionnaire

Design sampling plan

Compare cost & timing estimateswith anticipated value

Yes No

Data collection & AnalysisField work, data processing, data analysis,

statistical analysis & interpretation

Conclusions & Recommendations

Im

lemen

tation


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The choice of a research approach depends on the nature of the research

that one wants to do.

Exploratory Research:

It is used when one is seeking insights into the general nature of the

problem, the possible decision alternatives & relevant variables that need to

be considered. Typically, there is little prior knowledge on which to build. The

research methods are highly flexible, unstructured & qualitative, for the

researcher begins without firm preconceptions as to what will be found. The

absence of structure permits a through pursuit of interesting ideas & clues

about the problem situation.

Research Purpose Research Question Hypothesis

1.What new product should

be developed?

What alternative ways

are there to provide

benches for school

children?

Boxed lunches are

better than other

forms.

2.

What product appeal will

be effective in

advertising?

What benefit do people

seek from this product?Constructs unknown.

3.How can our services be

improved?

What is the nature of any

customer dissatisfaction?

Suspect that an image

of impersonalization is

problem


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Sampling Plan:-

Most marketing research studies are limited to a sample or subgroup of the

total population relevant to the research question, rather than a census of the

entire group. The sampling plan describes how the subgroup is to be selected.

One approach is to use probability sampling, in which all population members

have a known probability of being in the sample. This choice is indicated

whenever it is important to be able to show how representative the sample is

of the population. Other critical decisions at this stage are the size of the

sample, as this has direct implications for the budget project budget, & the

means of minimizing the effect on the results of sample members who cannot

be reached or who refuse to cooperate.

Data Collection:-

Questioning & observing are the two basic methods of collecting primary

data. Questionnaire studies are more relevant than observation studies.

Importance of Questionnaire:-

When information is to be collected by asking questions to people who may

have the desired data, a standardized form called questionnaire is prepared.The questionnaire is a list of questions to be asked to the respondents. Each

question is worded exactly as it is to be asked & the questions are listed in an

established sequence. Spaces in which to record answers are provided in

questionnaire.


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Name: ________________

Analysis of the survey

The research findings through the questionnaires are below:

Q. 1] Which business newspaper you buy?

ET- The Economic Times enjoy the lions share in the business newspapermarket.

4

8

16

5

3

0

5

10

15

20

N

o.ofreaders

Newspapers

Newspapers 4 8 16 5 3

HTDNA

[Money]ET

Bus

LineBus Std

HT, 4, 11%

DNA [M oney],

8, 22%

Bus Line, 5,

14%

Bus Std, 3, 8%

ET, 16, 45%

HT

DNA [Money]

ET

Bus Line

Bus Std


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Economic Times is the number 1 name when business news is taken into

consideration. Economic times has captured the market & is a brand name in

the minds for the people, as it gives al the information about the business,

shares, investment etc. Other newspaper like Hindustan Times, Business Line,

DNA & Business Standard are also brand names but their market share is low as

compared to Economic Times.

Q. 2] What are your criteria for choosing a business newspaper?

A criterion was prepared so as to find what the bases on which people buynewspaper are. From the research we came to know that progressive outlook

has much more importance. Then comes editorial advocacy followed by price.

Q. 3] In your opinion what makes an ideal newspaper?

Price

25%

Progressive out look

40%

Editorial advocacy

35% Price

Progressive

outlook

Editorial

advocacy


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Aftermath of the above table

Rank Outlook

I Taking stand on issues

II Independent & transparent

III Local business news

IV Active interaction with readers

V Judicious mix of local, national & international business news

On the bases of rank we came to know that ideal newspaper will be the

one which gives importance to the following points starting with taking a standon issues, independent & transparent, local business news, active interaction

with readers, judicious mix.

Q. 4] What are the aspects vital to an ideal business newspaper?

Outlook Rank

I II III IV V

Local business news/issues 5 10 10 6 4

Taking a stand on issues 13 2 5 7 9

Independent & transparent 12 16 6 2 -

Active interaction withreaders

2 2 9 12 10

Judicious mix 4 5 7 9 11


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Outlook Rank

I II III IV V VI

Better balance of business

news & political news

8 2 16 3 2 6

Career information 9 11 4 5 6 2

Guidelines for investors 10 10 2 9 4 2

Renowned writers 2 3 7 14 5 6

More sections on subject ofinterest

3 7 4 4 11 8

International business news 5 6 3 2 9 12

Aftermath of the above table

Rank Outlook

I Guidelines for investors

II Career information

III Better balance of business news & political news

IV Renowned writers

V More sections on subject of interest

VI International business news

The aspects vital to an ideal business newspaper ranked by people are asfollows starting with guidelines for investors, career information, better

balance of business news & political news, renowned writers, more sections on

subject of interest, international business news.

Q. 5] What should be the price of an ideal business newspaper according to

you?

From the survey we came to know that the price range preferred by the target

audience was between Rs.2 Rs.4

6.If an ideal newspaper is offered as defined by you? Would you subscribe to it?


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Obviously who will not subscribe this kind of newspaper

7.How do rate the contents of the paper you read?

Good:- --3----, ---4---, ---1--, ---2----, ---5---, Bad

The mint brand and logo were unveiled in Delhi by HT Media Vice

Chairperson, Shobhana Bhartia, and Christine Brendle, Asian Managing Director

of The Wall Street Journal on January 30. Also on stage was the papers

designer Mario Garcia, the world-renowned newspaper designer. The Wall

Street Journal is mints exclusive partner.

The business daily will be available six days a week, though the

possibility of coming out with an edition on Sunday isnt ruled out depending on

the reader response. The paper has been priced at Rs 2. mint is being

launched in a unique Berliner size that will bring, for the first time to

discerning readers in India, a globally proven, convenient format.


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HT Media has entered into a content sharing agreement with The Wall

Street Journal, whereby 20 per cent of the content will be sourced from WSJ.

Garcia, who has designed over 500 newspapers worldwide, including WSJ, said,

With the introduction of mint we not only celebrate the birth of a

newspaper, but also the concept of newspapers as a viable and necessary

medium. At a time when some prematurely announce the impending demise of

the print medium, citing the importance and fast rise of the electronic media,

the birth of mint reminds us of the value of the printed word. Readers

continue to read, but they are, indeed, more selective about what they read.

It is a clear recognition that our readers are busy and mobile, said Raju

Narisetti, Managing Editor of the paper. The format is part of our promise to

help readers deal with the torrents of unevaluated words coming their way

each day. Our approach extends to careful selection of stories and providing

clear writing, presentation and analysis. Behind all of this is the idea that a

print newspaper should provide readers with an early morning briefing that

includes not only the most vital news, but also analysis, commentary and

opinion that only a newspaper edited for a special business audience can

provide, he added.

We are excited about the unique concept were launching, and theadded benefits it will bring to our readers and advertisers, The

differentiated design of mint will also offer advertisers new content

adjacencies, innovative placement opportunities and impactfull advertising

units. With mint, we aim to infuse Refreshing Clarity in Business News.

Every weekday, mint will come with four pages of international news and

analysis from the 1,900 global journalists at The Wall Street Journal and Dow

Jones & Co. These will be articles selected by mint editors with the Indian

reader in mind.

On Saturdays, Lounge, the magazine-style weekend edition of mint,

will be a standalone offering aimed at reinvigorating the readers with its strong

emphasis on living healthier, wealthier and happier lives. There will be weekly


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supplement called Campaign on advertising, marketing, strategy and

management.

With its foray into the business print media space, HT Media will join the

league of already entrenched papers like The Economic Times, Business

Standard, Financial Express and Hindu Business Line.

Commenting on the estimated circulation, Verma said, We dont plan to push

it aggressively, but our intention is to be the clear number two in the market

within the first two months of entering the space. We have already crossed a

circulation base of Rs.75,000. Most of it is subscription based. We will have 12

monthly supplements.


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Hindustan times

The Hindustan Times is a leading newspaper in India. It is the market

leader for English papers in North India. It has its roots in the independence

movement of the first half of the twentieth century. It was edited at times by

many important people in India, including Devdas Gandhi (the son of Mahatma

Gandhi) and Khushwant Singh. Hindustan Times (or HT as it is popularly known

as) was founded in 1924 by Master Sunder Singh Lyallpuri, founder-father of the

Akali Movement and the Shiromani Akali Dal in Punjab, with the contributions

from USA, Canada and locals mostly from Lyallpur District Sheikhupura (now in

Pakistan). S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala,

Jullundur) were made in charge of the newspaper.

Pt Madan Moham Malayia and Master Tara Singh were among the

members of the Managing Committee. The Managing Chairman and Chief Patron

was Master Sunder Singh Lyallpuri himself. K. M. Panikkar was its first Editor

with Devdas Gandhi (son of Mahatma Gandhi) also on the editor's panel. The

opening ceremony was performed by Mahatma Gandhi on September 15, 1924.

The first issue was published from Naya Bazar, Delhi (Now: Swami Sharda Nand

Marg) and contained writings and articles from C. F. Andrews, St. Nihal Singh,

Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy) , T. L.

Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr

Kichlu and Rubi Waston etc.

Hindustan Times is the flagship publication of HT Media Ltd. It has a

nation wide reach in India (barring Southern India), with simultaneous editions

from New Delhi, Mumbai, Lucknow, Patna and Kolkata. It is also printed from

Bhopal, Chandigarh, Jaipur and Ranchi. HT has also launched India's first youth

daily HT Next in 2004. The Mumbai edition was launched on 14th July 2005.

Other sister publications of Hindustan Times are Hindustan (Hindi Daily),

Nandan (Monthly children's magazine) and Kadambani (Monthly literary

magazine).


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Defunct products of HT include the entertainment channel Home TV, web

portal Go4i and tabloid Evening News.

HT Mumbai Edition HT Mumbai has a daily lifestyle supplement called HT

Style (8 pages regular; 12 on Fridays) with a special Weekend edition on Fridays

called HT Style WE. It has its jobs supplement called 'Power Jobs' on Tuesdays;

Education supplement called 'Horizons' on Wednesdays; Real Estates section

called 'HT Estates and a 4 page comics broadsheet section on Saturdays. HT

has two magazines: Brunch every Sunday and a lifestyle magazine called HT

Splurge, every alternate Saturday.

HT Delhi Edition HT Delhi has a daily lifestyle supplement called HT City

with a special Weekend edition on Fridays called HT City WE. It has its jobs

supplement called 'Power Jobs' on Tuesdays; Education supplement called

'Horizons' on Wednesdays; Real Estates section called 'HT Estates' on Saturdays.

HT Delhi has a magazine called Brunch every Sunday.

Vir Sanghvi is the Editorial Director, while Chaitanya Kalbag is the Editor of the

newspaper.

The Delhi-based English newspaper, Hindustan Times , is part of the KK

Birla group and managed by Shobhana Bharatiya, granddaughter of GD Birla. It

is owned by HT Media, one of India's top media conglomerates, which otherthan Hindustan Times is also home to the Hindi daily Hindustan . The KK Birla

group at present owns 75.36 per cent stake in HT Media, currently valued at Rs

834 crore.

When Bhartiya joined Hindustan Times in 1986, she was the first woman

chief executive of a national newspaper and probably one of the youngest.

The HT Media Ltd. plans to consolidate itself as a vibrant and modern

media powerhouse through strategic partnerships, ever-increasing scope of

operations and a consumer focused approach.


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Competitors

Business line

Business Line or The Hindu Business Line is an Indian business newspaper

published by Kasturi and Sons, publishers of the The Hindu newspaper.

Business Line started publishing in 1994. It is India's youngest business

newspaper and also the country's second largest selling, with a circulation of

one lakh ( = 100,000) copies, next to the Economic Times.

Business Line is known for its special focus on commodities, agribusiness

and logistics. Out of a total of 20 pages, a total of four pages are dedicated to

commodities, agribusiness and logistics. On Mondays, the newspaper contains

special sections called 'Commodities Investment', and another page called'Transport'.

Business Line is published from 14 locations - Bangalore, Chennai,

Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore, Mumbai,

Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam. Most of

the newspaper's circulation comes from south India.

Some consider it to be a newspaper targeting niche audience since it is

priced at Rs 4 compared to the Economic Times's Rs 2 and Business Standard's

Rs 3.


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BUSINESS STANDARD

Business Standard is the country's most respected business daily, being

the first choice of serious business readers. It is published in colour from seven

centres in India - Mumbai (formerly Bombay), New Delhi, Kolkata (formerly

Calcutta), Bangalore, Chennai (formerly Madras), Ahmedabad and Hyderabad.

The newspaper believes in free, fair and independent journalism and

strives to inculcate these values in its editorial staff. The journalism practised

by Business Standard lays equal stress on quality, credibility and accuracy. The

Financial Times of London has taken an equity stake in BSL.

Business Standard has the country's best economic journalists and

columnists working for it. It is edited by T.N. Ninan, perhaps Indias best-known

business journalist, who had earlier undertaken a complete and highly

successful revamp of The Economic Times and was responsible for its

phenomenal growth.

Among the other senior journalists in the team are A. K.Bhattacharya,

former editor of The Pioneer and associate editor of The Economic Times, and

Shyamal Majumdar, former resident editor of The Financial Express.

Business Standards stable of specialist contributors includes some of the

sharpest minds in economics and business. Among them: Shankar Acharya,

former chief economic advisor, government of India, Subir Gokarn, chief

economist, Crisil, Deepak Lal, professor of economics, UCLA, Bibek Debroy,

director, Rajiv Gandhi Institute for Contemporary Studies, Suman Bery,

director-general, National Council of Applied Economic Research, Alexander

Nicoll, assistant director, International Institute for Strategic Studies, and

Arvind Singhal, chairman, KSA Technopak. The newspapers columnists include

Surjit Bhalla, TCA Srinivasa-Raghavan, Sunil Jain and AV Rajwade.Apart from a business newspaper, BSL publishes several periodicals,

including BS Motoring, Indian Management, and Routes: the Gateway Magazine

(a lifestyle magazine).


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The company sees content creation, content processing and content

management as its core competence. It offers complete outsourcing solutions

for organizations which want to bring out in-house or private publications but

lack the people and/or resources to do it cost-effectively.

Indian Readership Survey [IRS] Round 2 reports:TOI's readership declines marginally, HT gainsNEW DELHI, October 1

The Times Of India continues to be the English daily with the highest

readership of 70.98 lakhs, as per the Indian Readership Survey (IRS) Round 2,

2003-04.

However, the readership of The Times Of India has declined by 1.89 per

cent from 72.35 lakhs in the round 1 of IRS 2003-04. What's more worrying that

among the top seven English language dailies, TOI was the only one to have

slipped.

In comparison, the readership of Hindustan Times - which continues to

be the second-highest read English daily with a figure of 31.54 lakhs - has gone

up by 6.88 per cent from 29.47 lakhs in the round 1 of IRS 2003-04.In the Delhi market, where TOI and HT battle out, TOI rules over with

readership of 25.29 lakhs. However, the difference between TOI and HT is

marginal as HT Delhi has a readership of 24.54 lakhs.

Among the other English dailies in the country, The Hindu retains the

third position with a readership of 27.43 lakhs, which has increased by 33,000

readers from the round 1 of IRS 2003-04. Deccan Chronicle also continues to be

in the fourth position with a readership of 11.05 lakhs. Deccan Chronicle's

readership has gone up from 10.53 lakhs readers in the last round.

The fifth and sixth position has been interchanged between The

Economic Times and The Telegraph. While The Economic Times' readership has

gone up to 10.44 lakhs increasing by 32,000 from the last round figures, The


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Telegraph, with a readership of 10.24 lakhs, has been pushed to the sixth

position, despite the addition of a few more readers.

Mid Day, which was at the ninth position in the previous round, has

moved up to the seventh position with a readership of 7.79 lakhs. While there

has been a marginal increase in the Mid Day's readership, the readership of The

Indian Express and New Indian Express has gone down to 7.50 lakhs each from

8.41 lakhs and 7.82 lakh readers, respectively.

Deccan Herald maintains its tenth position with a readership of 6.92

lakhs. Its readership has also drastically gone down by 7.73 per cent from 7.50

lakh readers in the last round.

Overall, the total readership of all English dailies in the country is 1.68

crores, compared to the Hindi dailies' tally of 5.74 crores.


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Conclusion

We conducted the survey with the objective of launching HT Mint a

Business Newspaper and we focused on Product Innovation i.e. How innovation

takes place in Newspapers as per the customers expectations. According to the

research conducted by us it is estimated that The Economic Times is the giant

leader among all the business newspapers available in India. Then it comes

Hindustan Times, Business Line, Business Standard and DNA respectively.

While selecting the paper customer gives more preference for it's

progressive outlook ant not on the price factor because customer believes in

quality rather than price. The research also suggests that customers expectindependent and transparent news and a newspaper should take a stand on

issues. Other than this a newspaper should also provide guidelines for investors.

This survey reveals that there is an open market available for HT Mint

because it is fulfilling most of the wants of customers and it will be available

between the price range of Rs.2 to Rs.4.

Name: ________________

Gender: ____ Age: ____

Occupation: ____________

1. Which business newspaper do you buy? _________

2. What are your criteria for choosing a business newspaper?

a] Price


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b] Progressive outlook

c] Editorial advocacy

3. In your opinion what makes an ideal newspaper? Please rank thefollowing in the order of importance. [1 being the most important & 5

being the least]

a] Local business news/issues

b] Taking a stand on issues

c] Independent & transparent

d] Active interaction with readers c] Judicious mix of local, national & international

business news

4. What are the aspects vital to an ideal business newspaper? Rank thefollowing

a] Better balance of business news & political news

b] Career information

c] Guidelines for investors

d] Renowned writers

e] More sections on subject of interest

f] International business news

5. What should be the price of an ideal business newspaper according toyou?

6. If an ideal newspaper is offered as defined by you? Would you subscribeto it?

7. How do rate the contents of the paper you read?

Good:- ------, ------, ------, -------, ------, Bad


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Copy of MR Busines Newspaper

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