Coporate Real Estate Objectives,Strategies & Key Factors
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Transcript of Coporate Real Estate Objectives,Strategies & Key Factors
Corporate Real Estate
Author: Coralie Clément April 2009
RE Objectives & Strategic Framework
Key Factors influencing in the Workplace
Conclusion
RE Strategies & Approach
RE Objectives & Strategic Framework
• RE Objectives:
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Maximize the wealth of the shareholdersMaximize the wealth of the shareholders
• Enhance Employee productivity• Create flexible environment to allow the employee to work anytime, anywhere• Reduce workplace costs
Revenue Growth• Increase Innovation• Increase Employee Satisfaction• Provide Environment that supports the Sale
Profitability Growth
RE Corporate Objectives & Strategic Framework
• Corporate Real Estate Management as a Part of the Firm’s Strategic Framework by Lindholm :
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Real Estate StrategyReal Estate StrategyAssetAsset
ManagementManagement FMFM PropertyPropertyManagementManagement
Maximize the wealthMaximize the wealthof the shareholdersof the shareholders
Business StrategyBusiness StrategyAdded Value
to firm
Vision, Mission
Operatingdecision
Value addingattributesof CREM
Other Functional Other Functional StrategiesStrategies
RE Strategies & Approach
• RE Strategies:
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Workplace Strategy Innovations Outsourcing Strategy Competitive Pricing Strategy Development of Employee workplace Services Optimization of the Portfolio / Disposal Strategies
RE Strategies & Approach
What should you do to adopt the right approach in order to implement your RE strategies:
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• Define comprehensive targets in terms of savings & performance
• Invest in Technology • Adapt your RE team structure
• Adopt a Marketing Campaign to promote RE changes
• Ensure that your RE team leads by example
• Do not minimize cultural barriers,CHANGE MANAGEMENT is a Critical Success Factor
• Critical Influences that impact behaviour in the Workplace:
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Key Factors influencing in the Workplace
OrganizationalGoals
And Expectations
Employee Behaviours
Vision & MissionCulture
Organizational Structure
Autonomy & Authority
Rewards & Consequences
Technology
Communications
Physical Workplace
Core ValuesImage
Compensation
Performance Management
Knowledge Management
Business Process
Leadership Behaviour
© 2002 Diane Stegmeier.
Corporate RE can help their companies respond and prosper in these difficult times.
To do so, the RE team must have clear objectives and must establish the Best In Class solutions for the workforce and the portfolio as a whole.
A critical success factor is to develop & implement an explicit change-management strategy. Workplace change can be disruptive and threatening to organizations. Consequently, you must adopt a comprehensiveset of change-management tactics aimed at
garnering business unit acceptance & support. 7
Conclusion
ReferencesInnovations in Office Design - ”The critical influenceapproach to effective Work environments”by Diane Steigmeier 2008
Inside Gartner group this week vol.XVII #7
CoreNet The Leader March/April 2009
“Measuring the Added Value of Corporate Real Estate Management” by Anna-Liisa Lindholm & Karen M.Gibler 2006