COP 3 Essay Plan
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Anthony White_BAGD_COP3 Essay Plan How does consumerism create and exploit masculinity? (working title) Introduction_Consumerism overview_500 words - An explanation into what consumerism is. - The history of consumerism - broadly. Chapter 1_Consumerism_2000 words - How consumerism creates false needs and desires, referencing to Century of the Self. - Methods of consumerism; celebrity endorsement, etc. Marketing to hidden needs - Freud. Chapter 2_Consumerism and Gender/BodyImage_2000 words - The female gaze. - How the female gender and identity has been constructed - othering the male identity. - Media, Gender and Identity. Gauntlet, D. Chapter 3_Male Bodybuilding and The Supplement Industry_1,500 words 3.1_Culture - Manipulative, the urge to get stronger by any means - The boom of the fitness industry, the iconising bodybuilders - Supplement market 3.2_Adverts - Analysis of the supplement market’s ad campaigns - How fitness models and athletes are used to promote the product - briefly Chapter 4_Typography Packaging_1,500 words - Deconstruction and analysis of supplement branding and design Chapter 5_Conclusion_1,000 words Estimate word total: 8,000 words
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Transcript of COP 3 Essay Plan
Anthony White_BAGD_COP3 Essay Plan
How does consumerism create and exploit masculinity? (working title)
Introduction_Consumerism overview_500 words
- An explanation into what consumerism is.- The history of consumerism - broadly.
Chapter 1_Consumerism_2000 words
- How consumerism creates false needs and desires, referencing to Century of the Self.- Methods of consumerism; celebrity endorsement, etc. Marketing to hidden needs - Freud.
Chapter 2_Consumerism and Gender/BodyImage_2000 words
- The female gaze.- How the female gender and identity has been constructed - othering the male identity.- Media, Gender and Identity. Gauntlet, D.
Chapter 3_Male Bodybuilding and The Supplement Industry_1,500 words
3.1_Culture
- Manipulative, the urge to get stronger by any means- The boom of the fitness industry, the iconising bodybuilders- Supplement market
3.2_Adverts
- Analysis of the supplement market’s ad campaigns- How fitness models and athletes are used to promote the product - briefly
Chapter 4_Typography Packaging_1,500 words
- Deconstruction and analysis of supplement branding and design
Chapter 5_Conclusion_1,000 words
Estimate word total: 8,000 words
