Coolpicx calendar shoot 2014 proposal

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COOLPICX CREATIVE CALENDAR SHOOT 2014 SPONSORSHIP PROPOSAL LOCATION: BANGALORE OBJECTIVE: Our initiative is about tapping into the emotion and passion of your target audience and connecting them with you in a meaningful and positive way through our highly creative visualization methodology called creative photography. As it is well known that a well-executed and meaningful photograph can tell a whole story and put impact to the audiences were sometimes, it cannot be achieved by writing hundreds of books of thousand pages. OUR EVENT IS TYPICALLY CONCEPTUALIZED TO MEET WITH YOUR MARKETING OBJECTIVES: Increase brand loyalty Create awareness of the brand Drive direct retail traffic Highlight community responsibility Capture sales leads Increase sales Showcase products and services to the prospects Our goal is to therefore connect the target audience's expectations (Exclusivity & Gratification) with your marketing objectives listed above.

description

Our initiative is about tapping into the emotion and passion of your target audience and connecting them with you in a meaningful and positive way through our highly creative visualization methodology called creative photography. As it is well known that a well-executed and meaningful photograph can tell a whole story and put impact to the audiences were sometimes, it cannot be achieved by writing hundreds of books of thousand pages.

Transcript of Coolpicx calendar shoot 2014 proposal

Page 1: Coolpicx calendar shoot 2014 proposal

COOLPICX CREATIVE CALENDAR SHOOT 2014SPONSORSHIP PROPOSALLOCATION: BANGALORE

OBJECTIVE:

Our initiative is about tapping into the emotion and passion of your target audience and connecting them with you in a meaningful and positive way through our highly creative visualization methodology called creative photography.

As it is well known that a well-executed and meaningful photograph can tell a whole story and put impact to the audiences were sometimes, it cannot be achieved by writing hundreds of books of thousand pages.

OUR EVENT IS TYPICALLY CONCEPTUALIZED TO MEET WITH YOUR MARKETING OBJECTIVES:

Increase brand loyalty Create awareness of the brand Drive direct retail traffic Highlight community responsibility Capture sales leads Increase sales Showcase products and services to the prospects

Our goal is to therefore connect the target audience's expectations (Exclusivity & Gratification) with your marketing objectives listed above.

We're interested in the essence of your partnership with us that engages with your audience through meaningful and positive experiences; activities that you can leverage to really connect with your audience and their office collogues, relatives, friends, family, their clients (list is limitless). Also, they are going to see our calendar 365 days - by 2014.Unlike any other traditional advertising model like News pager/Television/Radio Ads, our approach is to penetrate/motivate the audience and their buying decisions directly from their office/home table or wall.

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We are trying to create a bridge between our respected sponsors and their valuable clients and prospects through our unique style of art called creative photography.

OUR PROCESS INVOLVES: [Our objective is different than other marketing campaigns. Our team will work for you for the whole next year]

Providing a platform to the creative peoples, for achieving our desired objective. We are conducting an audition for selecting 24 models (12 males and 12 females) on the basis of

their presentation factor and suitableness as per our sponsor’s product/service marketing requirement. [78 participants are applied as of today’s date (19th Nov 2013) and we have filtered 32 candidates for the audition round. Selection & registration process is still going on [Last date is 10th of Dec] & we are expecting around 100+ professional model presence in our audition round.

We are inviting media professionals from major News & Television We have partnered with best fashion designers from the industry to showcase their designs for

our creative calendar shoot 2014. High skilled visualizers will plan the concept of the photography for the calendar. [We are also

willing to invite your marketing strategy planner for suggesting us their ideas and objectives. So that our combined effort can produce the industry’s best results]

Photo-shoot is scheduled by 1st week of the January 2014 Calendar prints will be ready by 2nd week

[HERE WE ARE DIFFERENT – WE ALSO GIVE VALUE AFTER THE EVENT] Distribution of the calendars by hiring good distribution channel. Which will start from 3rd week of

January Collection of the calendar receiver’s database that we will distribute to our sponsors. Each month by 15th we will send newsletters to our calendar receivers, on your behalf to engage

them and try to keep them loyal towards your brand. We will conduct various opinion polls among our calendar receivers to motivate them for buying

your products. We will educate them via our monthly newsletters that, how you are different than your competitor

brands. Also, we make them aware about your latest offers.

WHY DO YOU NEED TO TAKE A QUICK DECISION?

Since, we have limited time for auditions, calendar shoot and distribution. Our sponsorship program will also close very soon.

We will lock our sponsorship program for single category of sponsor to ensure that, your competitor should not clash with your desired marketing goals through our campaign. [I.e. one business category – one sponsor]

As soon as you team with us, we will be able to start showing your involvement in our various post promotional campaigns. [Social Media, Google PPC, Prints, Email etc.]

HERE IS THE EVENT DETAILS:

Calendar shoot with 24 selected models(12 males and 12 females) at various exotic locations in Bangalore

Pre and Post event promotions for Coolpicx 2014 Calendar shoot One days Audition at one of the selected Hotel in Bangalore

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calendar prints (Min 2K – Count will increase - depend on the value of the sponsorship collection)

Free distribution of the printed calendars to the top level executives of the major corporates1. Media2. SMES3. Hotels4. Restaurants5. Travel6. Real Estates

We will take their information while calendar distribution to ensure the further marketing campaigns for our sponsors - [Email ID, Contact No. and their personal interests]

The above database/ information will be provided to our sponsors too. Various talented designers will be showcasing their designs for the calendar soot.

OFFERS:

Our sponsors will get benefitted by getting opportunity of having Shoot with our models for your custom business promotional Ads.

Logo and 300 character placement on the calendar Dedicated Individual calendar leaf for individual sponsor. [For Platinum & Gold Sponsors] Platinum Sponsor will also get placement on the Front page of the calendar.[We are looking for

only one Platinum Sponsor] Our silver and bronze sponsors will get benefited by sharing the calendar leaf for their

promotion[we will highlight the logo and other information very prominently] Placement in our Social media and Paid PPC promotions Prominent logo placement, website showcasing and mentions in all online and Paper ad and

Calendar. Promotion of your Facebook fan page through the digital media team throughout the campaign.

ADDITIONAL BENEFITS:

Every month (2014) follow-ups and branding to the collected e-mail Ids by sending your customized business or promotional newsletters.

Whole year logo placement and a sub-admin access to our Coolpicx FB Fan page[http://www.facebook.com/coolpicxphotography] , FB Casting Page [http://www.facebook.com/iamisiamcoolpicx] and our FB Bangalore Models group[http://www.facebook.com/groups/blrmodels/] to attract potential customers

Preference for the next year calendar shoots. 30% discount for any future business activity with Coolpicx One representative from your company will be the part of the judging panel during audition

round.

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During photo-shoot, company’s two representatives will get the pass to see the entire photo-shoot campaign.

DETAILS OF EVENT PROMOTIONS:

Social media - paid and non-paid campaigns till January 2014 end. Google PPC text and display network campaigns. Print paper ads for audition calls and Event Promotion. Sponsored news to Page3 papers

JOIN US BY PICKING ONE OF THE SPONSERSHIP TYPE:

PLATINUM: More than 5 lacks GOLD: 2 – 5 Lacks SILVER: 1 - 2 Lakh BRONZ: 10K – 1 Lakh

Regards

CALL: +91 8147872032/9986024393 for more details about the campaign.E-Mail: [email protected], [email protected] Website: http://coolpicx.comFacebook fan page: http://www.facebook.com/coolpicxphotography

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Below are the promotional creative and the social media campaign links:

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This is the first list of our selected models for audition round

This is the second list of our selected models for audition round

Below are the some of our social media promotional links of the above campaigns:

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http://www.facebook.com/photo.php?fbid=539495502803877

http://www.facebook.com/photo.php?fbid=538046399615454

http://www.facebook.com/photo.php?fbid=539309792822448

http://www.facebook.com/photo.php?fbid=538965419523552

Below are the some of the pics captured for various campaigns

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