cookies law deck
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Transcript of cookies law deck
![Page 1: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/1.jpg)
Nigel GwilliamConsultant Head of Digital
![Page 2: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/2.jpg)
— The Stupid EU Cookie Law
![Page 4: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/4.jpg)
IPA advice for agencies
— Tell clients there is no need to panic
— BUT don’t do nothing
— Audit the use of cookies
— Classify cookie usage (& remove obsolete cookies)
— Increase prominence of information
— “Check where else you get online consent and how
you get it – is there any way of adapting those
techniques?” source: ICO
![Page 5: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/5.jpg)
recent example from BT.com
![Page 6: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/6.jpg)
What about advertising?
“The efforts the advertising industry has already made will form a fundamental and important part of the package of measures taken across industry to
achieve compliance and I am grateful for your work towards this goal.”
Ed Vaizey, MPMinister for Culture, Communications and Creative Industries
![Page 7: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/7.jpg)
What about advertising?
![Page 8: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/8.jpg)
What about advertising?
![Page 9: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/9.jpg)
What about advertising?
![Page 10: cookies law deck](https://reader033.fdocuments.in/reader033/viewer/2022061111/54555792af79592b448b4894/html5/thumbnails/10.jpg)
Final Thoughts
— DON’T DO NOTHING!!
— Follow the simple steps described
— Keep an eye on what British institutions like the
BBC, the Guardian and John Lewis are doing
— Only work with accredited OBA providers