Delivering On Strategy;The Role of the COO

What does a COO actually do?

(In Growth Businesses)

COO PRE-PANEL PRESENTATIONCEM GURALP / 06.12.2013

Things we learnt from the survey:

1. Every size of company can have a COO2. The key responsibilities of a COO3. All COOs live or die by one thing

1. Every size of company can have a COO2. The key responsibilities of a COO3. All COOs live or die by one thing

COOs In The Room

• 2 Founding COOs

• 3 COOs at companies with 10 – 35 people

• 2 COOs at companies with 35 – 100 people

• 2 COOs at companies with over 100+ people

• All are growing and have investors…

Suster Disagrees…

‘‘It’s pretty tough to convince me in a company of less than 50 people the

CEO … can’t manage various areas of the

business’’Mark Suster

bothsidesofthetable.com

1. Every size of company can have a COO

2. The key responsibilities of a COO3. All COOs live or die by one thing

The Key Responsibilities of a COO9 COOs gave us 21 different key responsibilities

HR / RECRUITING

STRATEGY

FINANCE

DELIVERIES

CUSTOMER SERVICE

LEGALANALYTICS

OFFICE MOVES

FUNDRAISING

PRODUCT

PRODUCT MONETIZATION

MARKETINGBIZ DEVBUSINESS INTELLIGENCE

ADMIN CONTENT

MANUFACTURINGPARTNERSHIPS

PHYSICAL STORES

GROWTH MANAGEMENT

BUDGETS

UNCOMMONCOMMON

FD With A Little Extra Thrown In?

• Finance is the primary concern

• But not the only one

• Operations etc. are all rolled into the finance role

• Then this is called COO…

The Nature of the CEO Decides…

• Companies still need contracts, offices and infrastructure

• Why is this the role of the COO?

• “Because no founding CEO sets up a company to do the accounts and legal”

1. Every size of company can have a COO

2. The key responsibilities of a COO

3. All COOs live or die by one thing

Many Responsibilities……One Objective

So, what we’ll talk about now…

• Should smaller companies have COOs?• How the COO role changes as

companies grow• Understanding and defining growth• How a COO can track their performance• Defining Org Charts• Your questions