CONVERGENCE AND SYNERGY

CONVERGENCE

Convergence is when media technologies come together. i.e using a PS3 as a game console, DVD player, internet player and internet modem.

Media institutions recognise that audiences like to use converged technology and want to use media in a variety of different for example the iphone is used as a camera, video camera, a device to watch films, sound recorder, internet, etc.

However the convergence and synergy in media depend on the budget that the media institutions have.

SYNERGY

The process by which media institutions use a range of platforms to promote, sell and distribute their ogjects.

For example; previews of films, books, internet ads, celebrity endorcement.

CONVERGENCE IN ATTACK THE BLOCKThe convergence in the movie Attack the block is the combination of the film industry and the CGI industry as Attack the block use CGI in some parts of the movie to create the black monsters.

SYNERGY IN ATTACK THE BLOCK

Attack the block used online youtube ads to distribute the preview of the movie.

Attack the block

Ads on Fil,m 4

Netflix

Online reviews

Posters

CONVERGENCE IN SUPER 8

The convergence in the movie is the movie Super 8 was leaked on the website studio daily.ILM*, which had created effects for Abrams’ Star Trek, became involved early, helping the director create a teaser trailer about 14 months before the film’s release. “Shortly after the completion of the teaser, the script was ready and we started shooting the real movie in late September 2010,” Libreri says. “We shot for three months, until Christmas [2010], and then post pretty much happened over a five-month period. Incredibly quick. J.J. is very visual-effects savvy; he had planned the whole movie to work within the constraints of a super-short schedule. We supervised all the visual effects and designed the heavy scenes here at ILM. Then we completed some of the work with help from a group of partner companies. Scanline helped with the train crash and Pixomondoworked with us on the bus attack sequence.” *ILM- Industrial Light and Magic , did affects for The Avengers, Jurassic Park and Star Trek.

SYNERGY IN SUPER 8

• Blue Ray DVD’s

• Teaser trailers

• Netflix

• Reviews in magazines

• DVD

• Google play store movies

• Paramount also released a twitter ‘sneak peak’

COMPARISON

• The difference between convergence and synergy is that convergence is the combination of several medias into one and synergy is the coming together of different industries.