The Industry - Synergy, convergence, globalisation

8/11/2019 The Industry - Synergy, convergence, globalisation

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Key terms


3/19

Create a list of as many media sectors

as you can think of!

Use the images below to help you.

S

Television

Social Networks

U.G.C.

Music

Advertising

Gaming

News

Publishing

Movies
http://www.google.co.uk/url?sa=i&rct=j&q=advertising&source=images&cd=&cad=rja&uact=8&docid=htbDV3RQj12_jM&tbnid=Fx5MiaZB3wgj3M:&ved=0CAUQjRw&url=http://pamlawhorne.com/small-business-advertising-ideas-quick-results/&ei=Dy-xU7zOLMfI0wXYqIHIDA&bvm=bv.69837884,d.d2k&psig=AFQjCNEPAXORUXmW8F8I2tiFa_ARstvycg&ust=1404207234814617http://www.google.co.uk/url?sa=i&rct=j&q=ron+burgandy&source=images&cd=&cad=rja&uact=8&docid=HvpohQf3oQvRgM&tbnid=qxTeXbmc6CAl9M:&ved=0CAUQjRw&url=http://www.nydailynews.com/entertainment/watn-photos/anchorman-legend-ron-burgundy-gallery-1.1053044&ei=2C6xU9yAO4fS0QXWqoH4BQ&bvm=bv.69837884,d.d2k&psig=AFQjCNHZzbsBLlW5ahr0l9BF3IWXckjh2g&ust=1404207096612313http://www.google.co.uk/url?sa=i&rct=j&q=advertising&source=images&cd=&cad=rja&uact=8&docid=htbDV3RQj12_jM&tbnid=Fx5MiaZB3wgj3M:&ved=0CAUQjRw&url=http://pamlawhorne.com/small-business-advertising-ideas-quick-results/&ei=Dy-xU7zOLMfI0wXYqIHIDA&bvm=bv.69837884,d.d2k&psig=AFQjCNEPAXORUXmW8F8I2tiFa_ARstvycg&ust=1404207234814617http://www.google.co.uk/url?sa=i&rct=j&q=ron+burgandy&source=images&cd=&cad=rja&uact=8&docid=HvpohQf3oQvRgM&tbnid=qxTeXbmc6CAl9M:&ved=0CAUQjRw&url=http://www.nydailynews.com/entertainment/watn-photos/anchorman-legend-ron-burgundy-gallery-1.1053044&ei=2C6xU9yAO4fS0QXWqoH4BQ&bvm=bv.69837884,d.d2k&psig=AFQjCNHZzbsBLlW5ahr0l9BF3IWXckjh2g&ust=1404207096612313


4/19

https://www.youtube.com/watch?v=JkK8g6FMEXE
https://www.youtube.com/watch?v=JkK8g6FMEXEhttps://www.youtube.com/watch?v=JkK8g6FMEXEhttps://www.youtube.com/watch?v=JkK8g6FMEXE


5/19

To understand the media industry in generalObject ive

s

:

Key Concepts:

Institutions

Monday, September 15, 2014

To learn the terms Globalisationand CulturalImperalism

To learn the term Convergence

To learn the term Synergy

A

S

The Industry


6/19

6

Object ives

:

To understand the media industry in

general

Armageddon

is a 1998 American science fiction, disaster,drama film, directed by Michael Bay

; produced by Jerry

Bruckheimer

and released by Disneys Touchstone

Pictures.

Budget - $

Box Office -

$(www.IMDB.com)

The film was nominated for:

Best

Sound

Best

VisualEffects

,

Best

Sound

Effects

Editing

, and

Best

Original

Song

(www.wikipedia.com)


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Object ives

:


general

The song featured a grand production featuring a 52-piece orchestra,and was by far Aerosmith's biggest hit. (www.songfacts.com)

It was #1 US for 4 weeks. It was also their first #1 song.

The video was highly successful and greatly contributed to the song's

success, receiving heavy airplay on MTV and went on to become the

2nd most popular video of 1998. (www.mtv.com)

The popularity of the song has remained in pop-culture due tocontinued references such as American Idol and Fame Academy

performances; and cover versions by New Found Glory, Jane McDonald

to name just a few. (www.laweekly.com)


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Object ives

:


general

Which two media sectors were working

together to help promote the film?

What other media sectors work

together?

What is the purpose of thesepartnerships?


10/1910

Object ives

:


general

In this instance the film and music industries.

Take a film of your choice and research its use of Synergy!

Synergyis when two media sectors worktogether for a mutually beneficial outcome.


11/19


12/1912

Object ives

:


general

How many platforms were used by the film you chose?

To be successful, modern films must utilise a variety of media texts

across a range of platforms, using all three formats.

- Reaches a mass audience- Reaches secondary audiences

- Embeds in popular culture

- Develops the power of the brand (H.N.T.)

- Increases audience base (everyone is doing it, Im missing out U&G)

This can now be achieved more easily and on a larger scale, why?


13/1913

Object ives

:


general

Media technologies, formats and platforms blending together.

Technology is converging, allowing audiences toaccess multi-media from all over the world.

They can access print, broadcast and e-media

products all in one place.

Does this mean

print is dead?
http://www.google.co.uk/url?sa=i&rct=j&q=xbox+one+interface&source=images&cd=&cad=rja&uact=8&docid=azHsxwc3AvaDNM&tbnid=Lt9YvleusreSeM:&ved=0CAUQjRw&url=http://microsoft-news.com/xbox-one-smartglass-updated-with-new-features-now-available-for-ios-android-and-windows-devices/&ei=sUKxU-T0E6G50QXVvIHoDA&bvm=bv.69837884,d.ZWU&psig=AFQjCNF9vEelmBc_RKusS1ZRUyMkG0H9RQ&ust=1404212248181527


14/19

Globalisation

refers to the way in which, in contemporary

society, distant countries are inter-related andconnected together by trade communication and cultural

experiences. The global sales of film, TV and media

products , along with the Internet bring people in

developing countries into direct contact with western

media products.

Consider the global reach of companies such as Disney,

News Corporation and Time Warner. Their products can

be seen globally facilitated by satellite and the Internet. Ithas been argued that in an increasingly globalised world

there is a danger that local cultures become eroded and

replaced with a single, standard culture. - This is known

as Cultural Homegenisation


15/19

A2MediaStudies@

KKS

GLOBALISATIONGlobalisation refers to the way in which, in contemporarysociety, distant countries are inter-related and connected

together by trade communication and cultural experiences.

The global sales of film, TV and media products , along with

the Internet bring people in developing countries into directcontact with western media products.

Consider the global reach of companies such as Disney,

News Corporation and Time Warner. Their products can be

seen globally facilitated by satellite and the Internet. It has

been argued that in an increasingly globalised world there

is a danger that local cultures become eroded and replaced

with a single, standard culture. - This is known as Cultural

Homegenisation


16/19

A2MediaStudies@

KKS

CULTURALIMPERIALISM

Cultural Imperialism is a process by which one countrydominates other countries media consumption and

consequently dominates their values and ideologies.

Consider the number of television programmes and films

produced in the USA that are shown throughout theworld.

A political-economy perspective argues that the

homogenisation of culture and communication leads to

shared values and ideologies. The USA dominates world

media with 85% of the global film market and 68 % of

the television market. A cultural imperialism perspective

argues therefore that American values and ideologies are

imposed upon the rest of the world , through media texts


17/19

The IndustryTo understand the media industry in general

Object ive

s:

Key Concepts: InstitutionsMonday, September 15, 2014

To apply the terms synergy and convergence


To learn the term Synergy D

D

A - C

A

S



18/19P

What is the impact of Synergy and Convergence

on the media industry?

Research and write a response to one of the following questions!

1. What problems do the entertainment sectors of media face in the future?

2. How might news producers benefit/suffer from changes in the media?

3. Why might the cultural impact of advertising be worth studying?

What have you learnt about the media industry in general?

- changing due to technology

- split into sectors

- financially motivated


19/19

The IndustryTo understand the media industry in general

Object ive

s:

Key Concepts: InstitutionsMonday, September 15, 2014

To apply the terms synergy and convergence


To learn the term Synergy D

D

A - C

A

S


The Industry - Synergy, convergence, globalisation

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