Convention Poachers and Pirates · 2018. 2. 20. · MONTAGE PALMETTO BLUFF BLUFFTON, SC New...
Transcript of Convention Poachers and Pirates · 2018. 2. 20. · MONTAGE PALMETTO BLUFF BLUFFTON, SC New...
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Dan Ketelsen | Director of Sales
Associated Luxury Hotels International
Convention Poachers
and PiratesWho are they are they, how do they affect your meetings and
how do you stop them?
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Housing “Pirates” and “Poachers” are third party companies that
misrepresent themselves by claiming to be the housing provider for a given
convention or tradeshow who profits by booking registrants outside of the
official room block.
Who are these
guys?
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Pirating companies research online event lists and convention calendars
then typically target exhibitor lists, then using deceptive tactics such as;
● Claim to have hotel rooms available at lower rate
● Inform registrants that the hotel is “Sold out” and to book immediately
● Represent themselves as being affiliated with the event, illegally using
logos and proprietary materials
● Distribute forms and offers that look official and legitimate, but are not
How do they find
your attendees?
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Often, poachers do not deliver on their promises, leaving attendees and
exhibitors at risk;
● Arriving on-site to find their reservations don’t exist and their credit cards
have been charged
● Not receiving the original rate quoted, sometimes at a different hotel
● Hotel may not be close to convention center or bus route
● No protection should a reservation need to be cancelled
Risks for
Attendees
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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● Trademark your show name. This bars pirates from using it in their solicitations. It
also lays the groundwork for potential legal action on the grounds of trademark
infringement.
● Prepare a cease and desist letter. Quickly inform poachers they are committing a
tort by interfering with the legal show housing contracts.
● Protect digital logos, this prevents them from being copied and pasted by
poachers.
● Proactively alert attendees that piracy exists.
● Use a single system for registration and housing.
● Protect past registration lists
● Alert the hotel of poacher activity. They will be better prepared to help out
attendees that arrive without a reservation.
● Offer incentives for attendees to stay within the official block
How to Stop Them
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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● Clearly post pirate information on your event website, send emails to
your potential attendees. Some associations even send recorded
voicemails.
● When booking a hotel, always check the website’s URL carefully.
Legitimate hotel sites are secured, with https:// and have a lock symbol
in the upper left hand side of the search bar
Educating Your
Attendees
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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MONTAGE PALMETTO BLUFF
BLUFFTON, SC
New Members
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Omni Scottsdale Resort & Spa at Montelucia - 293 Rooms & Suites
Scottsdale, Arizona
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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The Scott Resort & Spa - 204 Rooms & Suites
Scottsdale, Arizona
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Omni La Costa Resort & Spa - 607 Rooms & Suites
Carlsbad, California
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Tenaya Lodge at Yosemite - 297 Rooms & Suites
Fish Camp, California
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Portola Hotel & Spa at Monterey Bay - 379 Rooms & Suites
Monterey, California
Our Members New Members
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INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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InterContinental San Diego - 400 Rooms & Suites
San Diego, California
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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InterContinental Washington DC - The Wharf - 278 Rooms & Suites
Washington, District of Columbia
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Omni Orlando Resort at ChampionsGate - 769 Rooms & Suites
Orlando, Florida
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Omni Amelia Island Plantation Resort - 404 Rooms & Suites
Amelia Island, Florida
Our Members New Members
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INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Omni Atlanta Hotel at CNN Center - 1,059 Rooms & Suites
Atlanta, Georgia
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Omni Louisville Hotel - 612 Rooms & Suites
Louisville, Kentucky
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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InterContinental New York Barclay - 702 Rooms & Suites
New York, NY
Our Members New Members
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INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Hotel Bennett - 179 Rooms & Suites
Charleston, South Carolina
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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The Guest House at Graceland - 450 Rooms & Suites
Memphis, Tennessee
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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The Hotel Contessa - 265 Rooms & Suites
San Antonio, Texas
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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The Woodlands Resort - 402 Rooms & Suites
The Woodlands, Texas
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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The Chateaux Deer Valley - 140 Rooms & Suites
Park City, UT
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Stein Eriksen Lodge Deer Valley - 180 Rooms & Suites
Park City, UT
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Loews Hotel 1000, Seattle - 102 Rooms & Suites
Seattle, Washington
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Banyan Tree Mayakoba - 123 Villas & Residences
Playa Del Carmen, Mexico
Our Members New Members
2018 ASSOCIATED LUXURY HOTELS
INTERNATIONAL – PROPRIETARY AND
CONFIDENTIAL
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Q & A
SURF & SAND RESORT
LAGUNA BEACH, CA
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Thank You