Textual Poachers

10
Nick Engel IMS 390B

Transcript of Textual Poachers

Page 1: Textual Poachers

Nick EngelIMS 390B

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http://www.youtube.com/watch?v=rvDbVFB2iUE

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Crank That (Soulja Boy) released by Soulja Boy on May 2, 2007

Video premiered on August 9, 2007

Music video featured signature “Soulja Boy Dance”

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Barney & Fiends was created in 1987 and first premiered on PBS in 1992

The main audience of the television show is preschool children

Other main characters featured include Baby Bop, BJ, and Riff

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Barney Crank That Soulja Boy was added to YouTube on October 10, 2007

As of today the video has been viewed over 1,500,000 times.

Other versions include SpongeBob, Dora the Explorer, and Alvin and the Chipmunks

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Sometimes, images are borrowed from their original narrative context and made to tell fundamentally different stories

Constructing your own story

Response to mass media

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Benjamin – Mechanical Reproduction-Experience of art is freed from place and ritual and instead brought under the gaze and control of a mass audience, leading to a shattering of the aura

McLuhan - Medium is the Massage-The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived

Sites like YouTube’s impact on culture

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Matt Welch/Jack Shafer - Media monotony -New technology, more competition

Gilder - Life After Television -Video business will resemble the book business

Ferguson-Slightly hyperactive male adolescent

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Sources Textual Poaching Significance Benjamin Medium is the Massage YouTube Media Monotony Life After Television Ferguson

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