CONTRACTOR SHOWCASE 2016 - Amazon Web...

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CONTRACTOR SHOWCASE 2016 SPONSORSHIP PROGRAM

Transcript of CONTRACTOR SHOWCASE 2016 - Amazon Web...

CONTRACTOR SHOWCASE

2016SPONSORSHIP PROGRAM

THE 2016 TECHO-BLOC CONTRACTOR SHOWCASES

Advertising Mediums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Networking Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . .4

Vendors Fair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

Wrap-Up and Exhibitors Area . . . . . . . . . . . . . . . . . . . . . . . .4

PROMOTING YOUR PRODUCT

Contractor Showcase Videos . . . . . . . . . . . . . . . . . . . . . . . . 5

MARKETING MATERIALS

Logo on Mailing Pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Logo on Trade Magazine Ads . . . . . . . . . . . . . . . . . . . . . . .6

Logo on E-mail Campaign . . . . . . . . . . . . . . . . . . . . . . . . . .6

Logo on Web Site & Social Media . . . . . . . . . . . . . . . . . . . . 7

Showcase Literature Folder . . . . . . . . . . . . . . . . . . . . . . . . . 7

MOBILE SHOWROOM . . . . . . . . . . . . . . . . . . . . . . . .8

RAFFLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

TESTIMONIALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

SPONSORSHIP PACKAGES . . . . . . . . . . . . . . . . 10

SHOWCASE LOCATIONS . . . . . . . . . . . . . . . . 11

Table of Contents

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If you are looking to expose your product line to the hardscape contractor community, Techo-Bloc can guarantee

that target audience. OUR 55 SHOWCASES ACROSS NORTH AMERICA attract over 13,000 HARDSCAPE CONTRACTORS EVERY YEAR. Techo-Bloc opens a door for you into the contractor community by providing the opportunity to expose your

products and market your brand through various advertising mediums.

ADVERTISING MEDIUMS

As a showcase sponsor, you will benefit from repeated brand exposure through the various list of advertising mediums

promoting these showcases. Your company logo may appear on:

The 2016 Techo-Bloc Contractor Showcases

1. OVER 90,000 INVITATIONS MAILED DIRECTLY TO CONTRACTORS

2. 20,000 INVITATIONS DISTRIBUTED AT VARIOUS TRADE SHOWS ACROSS THE US AND CANADA

3. ADVERTISING FOR THE EVENT IN DIFFERENT TRADE MAGAZINES REACHING OVER 60,000 CONTRACTORS

4. PROMOTIONAL POSTERS AND BANNERS THROUGHOUT OUR DEALER NETWORK

5. E-MAIL CAMPAIGNS BETWEEN NOVEMBER AND MARCH

6. SHOWCASE LITERATURE FOLDER DISTRIBUTED TO ALL SHOWCASE ATTENDEES

7. SOCIAL MEDIA PLATFORMS: FACEBOOK, TWITTER, YOUTUBE

8. VENDOR ROOM

www.techo-bloc.com4

NETWORKING OPPORTUNITIES

The showcases entail an entire day spent focusing on the needs of the contractors.

VENDOR FAIR

The vendor fair provides a great opportunity for networking and education. Depending on your level of sponsorship the options

available include: table tops, product demos, handouts and other materials. Upon request, vendors also have the opportunity

to showcase larger equipment in a reserved outdoor area.

- Breakfast is served 90 MINUTES prior to the beginning of the presentation to maximize exposure and contractor presence.

- A 30 MINUTE break is scheduled during the presentation to give vendors the opportunity to meet with contractors.

- The buffet style LUNCH HOUR is hugely popular for the food and sponsor inquiries. This allows direct call to action from our

presentation content to the corporate sponsors.

WRAP-UP AND EXHIBITORS AREA

The wrap-up consists of several giveaways for the contractors. Once concluded, the contractors exit to the vendor fair area to

browse products and speak with the various sponsors.

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CONTRACTOR SHOWCASE VIDEOS

Our showcase videos are a great way to promote your company

and highlight your products features and benefits. Throughout

our presentation, we educate and demonstrate best practices in

hardscaping by utilizing a variety of scenarios. We create examples of

successful sales, profitable estimates and efficient installations with the

use of appropriate tools and equipment. Your company’s products and

services can be referred to during these presentations; providing you

with exposure and lead generation.

Our sales team will promote your company’s products at various trade

shows and installation seminars throughout the upcoming year. In

addition, your video will be on our YouTube channels that currently have

over 1.1 million views, the Techo-Bloc app, and promoted through all

social media forms. The marketing results of showcase videos are highly

effective as they reach a large audience; promoting brand awareness

and lead generation.

Promoting your Product

www.techo-bloc.com6

Marketing Materials

LOGO ON MAILING PIECES

We conduct a mass contractor mailing to over 90,000 contractors across the Northeast, Mid Atlantic and Mid West United-States

as well as 5 Canadian provinces. There are also 40,000 contractor showcase invites handed out by numerous Techo-Bloc

distributors. An additional 20,000 invites are distributed throughout a variety of trade shows and 8,000 invitations are also

distributed through inserts in trade magazines.

LOGO ON TRADE MAGAZINE ADS

There are a total of 12 ads that are placed in the different Trade Magazines promoting the showcase from October through

February. They reach over 60,000 contractors in the US and Canada.

LOGO ON E-MAIL CAMPAIGN

We conduct several email blasts in order to help promote the upcoming showcases. Your logo can also be incorporated on the

email campaigns. This is an excellent source of exposure with high response rates.

Backdrop during the Showcase

Posters

Invitations

53 Foot Tractor Trailer

E-mail Campaign

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LOGO ON WEBSITE AND SOCIAL MEDIA

Our contractor showcases are promoted on our website as well as on our

social media platforms.

SHOWCASE LITERATURE FOLDER

Each contractor attending the event receives a showcase folder featuring

new products, price lists, new tools, an agenda of the day and presentation

highlights. Your company logo can be featured on the printed agenda

handed out at the showcases.

There is also an opportunity to insert your company flyer (8.5” x 11”) in our

literature folder.

WHO WE ARE  Known for its unsurpassed machine quality, Weber MT is The Brand of Progress. We ensure the highest product quality, subjec�ng all of 

our machines to extensive tests, scru�nizing every detail of our produc�on. Weber MT’s a�en�on to detail and innova�on yields prod-

ucts that are durable and long las�ng, with advanced features that op�mize performance and func�onality.  

Weber MT  is a privately held company based in Bad Laasphe, Germany, expor�ng more than 60% of its products. Weber MT employs 

more than 250 people worldwide, represented through autonomous subsidiaries or sales agencies in Europe, North and South America. 

In North America, Weber MT has sales offices and warehouse loca�ons in Maine, California, Quebec, and Bri�sh Columbia with a com-

plete machine and parts inventory on hand.  

Our award-winning compac�on control system COMPATROL® now seven years old, has been widely recognized as indispensable on con-

struc�on sites. The  large-area monitoring system COMPATROL ®-CCD helps  to  iden�fy weak points  in  the  load-bearing capacity of  the 

ground and ensures op�mum compac�on results. The advanced model, COMPATROL ®-MSM, combines the compac�on monitoring sys-

tem with machine and service management func�ons to increase performance and improve machine life span.  

 

Weber MT, Inc. 45 Dowd Road Bangor, ME 04401 (800) 709-3237 [email protected]

Like you’ve never

seen it ...

LED

Path & Spread

Hardscape, Deck & Patio

Accent, Well & Water

Scan with your

smartphone app.

to sign up for

Light Pro Rewards.

Reference “Techo

Bloc SC2012” for

extra points.

landscapelighting.com

2 5 N E W L A N D S C A P E P R O D U C T S

N E W P R O D U C T S B R O C H U R E

S P E C T A C U L A R

C A N A D A 2 0 1 5

www.facebook.com/techobloc

www.instagram.com/techobloc

www.youtube.com/techoblocwww.twitter.com/techobloc

WWW.TECHO-BLOC.COM

www.techo-bloc.com8

Raffles

At the end of each of our shows, we raffle off a variety of prizes to the contractors. There are several small prizes as well as

larger ones. As a sponsor you have the opportunity to raffle off prizes, pre-authorized by Techo-Bloc, which is an excellent way

to get back in front of the contractor community.

Product Showroom

TECHO-BLOC HAS OUTFITTED A 53 FOOT TRACTOR TRAILER SHOWROOM

Referred to as a travelling billboard, our 53 foot tractor trailer showcases Techo-Bloc’s new products and is complete with

visuals and product descriptions. The travelling showroom goes from show to show and is exposed to over 13,000 contractors.

Your company logo can be advertised on our tractor trailer and/or can also be displayed inside our trailer, both options available

upon request.

9www.techo-bloc.com

Summary

Contractors attend Techo-Bloc’s showcases to learn about the various elements of the industry. They are a highly receptive

group who are always looking for ways to conduct more efficient and profitable business. They are interested and ready to learn

about new products, equipment and much more.

We are offering your business a unique opportunity to help our contractors conduct an efficient and profitable business

through the use of your products and services. Take this phenomenal opportunity and show them what you can offer!

Testimonials

JOEL GUTH • PRESIDENT - IQ POWER TOOLS

“�What� is� the�most�cost�effective�way� to�get� iQ�Products� in� front�of�5,000�to� 10,000.�

Hardscape� Industry� professionals?� Join� the� Techo-Bloc� Showcase� series.� We� meet�

hundreds�of�smart�Contractors� in�every�city�and�our�sales�more�than�doubled� in�the�

states�we�did�the�Techo-Bloc�events.”

PETER WITT • PRESIDENT, WEBER MT

“�Weber�MT�is�pleased�to�sponsor�Techo-Bloc’s�showcase�events�for�a�number�of�years�

now.� � As� far� as� marketing� dollars� go� and� the� return� with� respect� to� building� new�

relationships�with�end-users�and�dealers,�we�couldn’t�be�happier.”

BRYAN MORRIS • DIRECTOR OF SALES, WARMZONE - PREMIER RADIANT HEATING

“�Working� with� Techo-Bloc� has� been� a� tremendous� experience.� � Warmzone� Radiant�

participated� in�a� few�of�the� last�Showcase�Seminars,� the�coordination,� response�and�

support� has� been� great.� With� all� of� the� positive� feedback� from� the� shows,� we� are�

planning�on�expanding�our�Showcase�participation�for�next�year.”

WARMZONEPremier Radiant Heating

www.techo-bloc.com10

Sponsorship Packages

CORPORATE SPONSORSHIP

PACKAGE 1 PACKAGE 2 PACKAGE 3

# OF SHOWS 30 SHOWS MINIMUM

25 SHOWS MINIMUM

20 SHOWS MINIMUM

BOOTHTabletop presence in the vendor fair room

Additional product display area (outdoor)

PRINT

Logo included on all postcards mailed to contractors

Logo on truck wraps

1 page document about your company in the contractor folder

Brand identification on our event signage - Displayed at our shows

VIDEO

Video segment included in the presentation

- Video will be recorded with Paver Pete as the speaker

- Sponsors are to provide information on products to be highlighted at the showcase during the presentation

- -

PPTSubstantial mention during the show presentation -

1 Question specific to your brand during the presentation - -

EMAIL

Logo on all email blasts related to showcase -Customized email blasts to be sent by Techo-Bloc on your behalf - Email is sent to attendees after the show- Content is to be provided in advance - Priority is on a first come first serve basis

3 EMAIL BLASTFOR 3 SHOWS

2 EMAIL BLASTFOR 2 SHOWS

1 EMAIL BLASTFOR 1 SHOW

WEBSITE Logo on Techo-Bloc’s website -

SOCIAL MEDIA

Facebook posts geared towards your company 3 POSTS 2 POSTS 1 POST

Tweets geared towards your company 3 TWEETS 2 TWEETS 1 TWEET

Instagram posts geared towards your company 3 POSTS 2 POSTS 1 POST

DIGITAL SIGNAGE

Your logo displayed on our TV’s in the vendor fair room

$1,550/SHOW $1,300/SHOW $1,050/SHOW

LOCAL SPONSORSHIP

PACKAGE 1 PACKAGE 2

BOOTHTabletop presence in the vendor fair room

Additional product display area (outdoor) -

DIGITAL SIGNAGE

Your logo displayed on our TV’s in the vendor fair room

$950/SHOW $800/SHOW

Plus tax, where applicable. Please note that one meal will be provided free of charge for one company representative per show, for each additional company representative a charge of $30 will apply.

11www.techo-bloc.com

Showcase Locations 2016

USA (40 SHOWS)

CANADA (15 SHOWS)

ONTARIO March 22 Kitchener

March 23 Burlington

March 24 Woodbridge

March 25 Ajax

March 29 Ottawa

QUEBECMarch 31 Levis

April 4 Pointe-Claire

April 5 Pointe-Claire

April 7 Laprairie

April 8 Laprairie

April 11 Laval

April 12 Laval

ALBERTAApril 15 Calgary

NEW BRUNSWICKApril 19 Moncton

NOVA SCOTIAApril 21 Halifax

MARYLANDJanuary 11 Baltimore

January 12 Frederick

VIRGINIAJanuary 14 Fredericksburg

January 15 Dulles

NORTH CAROLINA January 19 Charlotte

January 20 Raleigh

PENNSYLVANIA January 21 King of Prussia

January 22 Breinigsville

January 26 Camp Hill

February 11 Cranberry Twp

DELAWARE January 25 Dover

NEW JERSEY January 28 Somerset

January 29 Cherry Hill

February 4 Mahwah

MASSACHUSETTS February 1 Hyannis (Cape Cod)

February 17 Westborough

CONNECTICUT February 2 Cromwell

NEW YORKFebruary 5 Long Island

February 16 Albany

February 23 Syracuse

February 24 Rochester

February 26 Buffalo NEW SHOW!

OHIO February 8 Columbus

February 9 Cincinnati NEW SHOW!

February 12 Independence

NEW HAMPSHIRE February 18 Nashua

MAINEFebruary 19 Portland

NEW

TENNESSEEFebruary 29 Nashville

KENTUCKY March 1 Louisville

INDIANA March 3 Indianapolis

March 11 Fort Wayne

MISSOURI March 4 St-Louis

MICHIGAN March 7 Detroit

March 8 Grand Rapids

ILLINOIS March 9 Rosemont

March 10 Naperville

MINNESOTA March 14 Minneapolis

WISCONSIN March 15 Milwaukee

IOWA March 17 Des Moines

NEBRASKA March 18 Omaha

MIDWEST (13 SHOWS)

CANADA 5255 Albert-Millichamp Street, St-Hubert, QC J3Y 8Z8

USA 852 Pennsylvania Avenue, Pen Argyl, PA 18072

Toll Free: (800) 463.0450 | Tel: (450) 656.2992 Fax: (450) 656.1983

www.techo-bloc.com

AN OPPORTUNITY YOU DON’T WANT

TO MISS!

CONTRACTOR SHOWCASE EVENT