Continuing to grow the market leader - Schibsted documents/CMD/CMD 2013/2013...Deactivate by...
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Continuing to grow the market leader Christian Printzell Halvorsen, CEO Finn.no
Transcript of Continuing to grow the market leader - Schibsted documents/CMD/CMD 2013/2013...Deactivate by...
Continuing to grow the market leader Christian Printzell Halvorsen,
CEO Finn.no
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Strategic priorities in the coming years
Reinforce leading positions in existing verticals
Capture new opportunities in existing verticals from mobile, data analytics and SME
Develop a pipeline of new verticals to secure long-term growth
2 INVESTOR DAY 2013
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FINN.no is synonymous with «online marketplace» in Norway
Jobs #1 50-95%
Real estate #1 ~100%
Cars #1 ~95%
General merchandise #1 65-85%
Travel #1* 3%
Services / craftsmen #1 ~45%
Display advertising #2 15-20%
Vertical Position Market share
of advertised positions3
of homes for sale1
of used cars sold2
of online traffic4
of total leisure expenditure5
of online job quote requests6
of online revenues7
* For travel meta search. Source: 1) SSB/NEF, 2) Statens vegvesen, 3) NAV, 4) TNS/Alexa/internal estimates, 5) Statistics Norway Travel Survey/SSB/internal
analysis, 6) internal analysis, 7) INMA
3 INVESTOR DAY 2013
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2011 2012
Brand awareness 96% 99%
Internet rank* 1 1
Visits/capita 96 110
- of which mobile 9 25
Time spent/capita 18.5 hrs 20.7 hrs
Revenue/capita 228 NOK 251 NOK
GMV** 540 BNOK 560 BNOK
A leading position has been reinforced
* Internet rank: Norwegian TNS list (based on pageviews)
** Gross Merchandise Value: Value of goods advertised.
4 INVESTOR DAY 2013
High margins and revenue growth above underlying volume development
2000
43
-16
48
1.135
2010
45
948
2009* 2012
49
1.266
2011
43
2003
133
36
2002
100
39 +12%
2001
46
63
691 738
2008* 2007
42
576
41 46
398
2005
45
267
2004
173
17
2006
FINN revenues, MNOK
EBITDA margin, %
* Excluding
Sesam
Growth drivers:
• Tapering volume growth
• Price optimization
• New and improved products
5 INVESTOR DAY 2013
Sources of future growth
Existing
verticals
New
verticals
• Mobile
• Product innovation based on data
analytics
• Small and medium-sized enterprises
• Portfolio of growth opportunities with
particular focus on personal finance
and services
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Mobile means rapid transformation and sustained traffic growth
Estimates based on observed historical traffic patterns
ESTIMATE
7 INVESTOR DAY 2013
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Consumer behavior is changing, the core business model is robust
Consumer behavior
Higher total usage, especially by users who are multichannel
Shorter and more frequent sessions on mobile
Business model
The core business model, i.e., paid listings, is robust against transformation
Other business models, e.g., display advertising, differ across channels
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New mobile services to take advantage of changing behavior
Faster and personalized – immediate content tailored to you
Seamless across channels – continue the experience as you move from channel to channel
New sources of revenue to be explored
9 INVESTOR DAY 2013
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Reinventing the jobs vertical using data analytics (1/2)
What we have today
Norway’s leading job board for active job hunters:
50-95% of all advertised positions in Norway
~400.000 unique users/week
Unparalleled reach:
90%* of Norwegians weekly through Schibsted assets
Known audience:
1,4 million single sign-on accounts (SPID)
>500.000 CVs
What we also have tomorrow
Targeted advertising network to reach passive job candidates
Algorithms to match the right jobs with the right candidates
Distribution across Schibsted assets
*Forbruker og media 13/1 MGI
10 INVESTOR DAY 2013
Reinventing the jobs vertical using data analytics (2/2)
An ad for a vacant position is posted on
FINN
Sarah is actively hunting for a new job and
finds the position by searching on FINN
Liv is not actively hunting for a new job, but
her profile is matched to the position
When Liv reads Aftenposten the relevant
ad is shown. She is interested and applies.
Today Tomorrow
11 INVESTOR DAY 2013
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Long history of establishing and growing new verticals in FINN
299
220
167
Penger.no
36
331
2
302
256
133 122
Services /
Craftsmen
38 31
Travel
110
86 63
General
merch.
116
94 72
Real Estate*
230
216
159
Cars
265
219
196
Jobs
4
2012
2011
2010
2009 FINN revenues, MNOK
Established
verticals
Newer
verticals * Excluding one-off revenues from sales of vacation rentals in 2010 (7 MNOK)
12
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Pipeline of new verticals to secure long-term growth
Gestation Growth Emerging
Leader
Mature
Leader
C2C car rental
«Small jobs»
Craftsmen
Cars
Gen. merch.
Jobs
Real estate
Travel
Investment phase
13 INVESTOR DAY 2013
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Positive traction for newer verticals
Services / craftsmen:
+32% volume growth
Revenues of 45+ MNOK (+28%)
FINN emerging as market leader. Profitable in 2013.
Personal finance:
More than 400% volume growth
Revenues of 50+ MNOK in this segment (FINN + penger.no)
Home mortgage and car insurance launched. Further expansion under way.
2013
14 INVESTOR DAY 2013
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Summary: Strategic priorities in the coming years
Reinforce leading positions in existing verticals
Capture opportunities in existing verticals from mobile, data analytics and SME
Develop a pipeline of new verticals to secure long-term growth
15 INVESTOR DAY 2013
