Schibsted and Media Innovations Across Borders

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Louise Vad Digital Communications Specialist @louisedigital/ www.louisedigital.com MEDIA INNOVATIONS ACROSS BORDERS

description

Presentation held for international media students at Oslo and Akershus University College.

Transcript of Schibsted and Media Innovations Across Borders

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Louise Vad Digital Communications Specialist @louisedigital/ www.louisedigital.com

MEDIA INNOVATIONS ACROSS BORDERS

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AGENDA Who’s Schibsted?

Going digital

Innovation

MORE than a job

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Who’s Schibsted?

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100+ companies

5 continents

Global Media Group

Reaching more than 100 billion people

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Online Classifieds

Media Houses

New Online Services

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Did you know that:

“The value of goods advertised on FINN is NOK 550 bn, equivalent to 50% of the government budget in Norway?”

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Did you know that:

“By ´recycling´ goods on Blocket, 1.6 million tons of CO2 are saved per year?”

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Did you know that:

“Leboncoin, Schibsted´s largest site, is the 2nd largest site in France after Facebook measured in time spent?”

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GOING DIGITAL

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NEW SKILLS

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“The Internet is transforming almost every element of the news business” “We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about” From Jeff Bezos´ Letter to Washington Post Employees

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Jeff Bezos Founder and CEO of Amazon.com Owner of Washington Post

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Schibsted hiring world leading experts

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INNOVATION

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WE HAVE INTEGRITY WE ARE INNOVATIVE WE ARE A TEAM WE ARE HERE TO WIN

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Concert in 1990

Disruption: The only constant we have seen in media for the last 15-20 years

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Concert in 2010

Source: Mary Meeker, Internet Trends 2012/13

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2012

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Challenge: How to manage innovation in legacy organizations?

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Sett noe? Send oss det du ser!

Video fra øyenvitne tatt med mobil.

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MORE than a job

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EMPOWERING PEOPLE

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EMPOWERMENT

Refers to increasing the spiritual, political, social, educational, gender, or economic strength of individuals

and communities.

EMPOWER

To equip or supply with an ability; enable

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Great place to work

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TRAINEE

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