Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation
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#B2BMX Using Buyer Data To Fuel Multi-Touch Campaign Creation Content By The Numbers:
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Transcript of Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation
![Page 1: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/1.jpg)
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Using Buyer Data To Fuel Multi-Touch Campaign Creation
Content By The Numbers:
![Page 2: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/2.jpg)
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Our Panelists
Tim RyanVP of MarketingYouEarnedIt
Kathy MammonSenior Director, Demand
GenerationMagnetic
![Page 3: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/3.jpg)
#B2BMX
Why Does Data Matter?
![Page 4: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/4.jpg)
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Planning & Ideation
![Page 5: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/5.jpg)
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Content Strategy & Creation
![Page 6: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/6.jpg)
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Magnetic
Survey E-book
![Page 7: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/7.jpg)
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Email Promo PR Sales “cheat sheets”
Additional Elements:
Interactive Quiz
Three-Part Blog Series
![Page 8: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/8.jpg)
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YouEarnedIt
E-bookBrand and winner blogs
Infographic
![Page 9: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/9.jpg)
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Winner badges Winner videos PR Pop-up party Email Promo
Additional Elements:
![Page 10: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/10.jpg)
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Results & Lessons Learned
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Questions?
Tim RyanVP of MarketingYouEarnedIt
Kathy MammonSenior Director, Demand
GenerationMagnetic
![Page 12: Content...By The Numbers: Using Buyer Data To Fuel Multi-Touch Campaign Creation](https://reader034.fdocuments.in/reader034/viewer/2022042907/58ceae081a28abb2218b47a3/html5/thumbnails/12.jpg)
#B2BMX