Content Strategy - How To Plan Your Blog
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Content Strategy - How to Plan Your BlogA guide to best practices for starting a site.Copyright 2010 Wade Kwon - Birmingham Blogging Academy
Transcript of Content Strategy - How To Plan Your Blog
Content Strategy:How to Plan Your Blog
By Wade Kwon
Today’s slides:
http://bit.ly/contentking
Content is king.
Reverse planning•Brainstorm•Content first•Monetization second(or never!)
Monitor your stats•Traffic•Comments•Post counts
Revise and refocus•What do you tend to post about over and over?
•Which topics earn the most "buzz"?
Revise and refocus•Is your destination the
same as it was 6 months ago?
10 tips for better content•Dirty secret: Quality of content isn't most important.
•Another secret: Consistency of posting matters more.
10 tips for better content•Beware the digital footprint.
•But don't let fear dictate your content.
10 tips for better content•Be yourself.•Be passionate.•A good headline will guide you.
•Learn to edit yourself.
10 tips for better content•Have fun: If you're having fun, your readers will have fun, too.
•Content alone isn't enough. Marketing matters.
Content is king,but watch your kingdom.
