Content StrategyCase Study

Content StrategyCase Study

WordCamp San Francisco 2013

Stephanie Leary, @slearysleary.me

slideshare.net/stephanieleary

WordCamp San Francisco 2013

Stephanie Leary, @slearysleary.me

slideshare.net/stephanieleary

Content Strategy for WordPress is now a

book!

Coming Fall 2014

Content Strategy for WordPress is now a

book!

Coming Fall 2014Sign up to be notified when it’s out:

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Case Study:fazd.tamu.eduCase Study:

fazd.tamu.edu

How do we get there from here?

How do we get there from here?

??

Steps to Content StrategySteps to Content Strategy

1. Evaluate

2. Analyze

3. Structure

4. Fix

5. Maintain

1. Evaluate

2. Analyze

3. Structure

4. Fix

5. Maintain

1. Evaluate1. Evaluate

Content AuditContent Audit

Content AuditContent Audit

Content AuditContent Audit

Media AllyMedia Ally

2. Analyze2. Analyze

Dashboard AnalyticsDashboard Analytics

3. Structure3. Structure

Tammy Beckham, DVM, Ph.D.Title: DirectorEmail: *****Phone: ***-***-****

As director, Dr. Tammy Beckham provides leadership and oversight for the FAZD Center's theme leaders, principal investigators and staff.

She also serves as theme leader for Biological Systems.

Dr. Beckham became director of the National Center for Foreign Animal Disease and Zoonotic Disease Defense in September 2010 after serving as its interim director for six months.

Prior to being selected as director of TVMDL,  Dr. Beckham served as director of the Foreign Animal Disease Diagnostic Laboratory, a part of USDA’s Plum Island Animal Disease Center in New York. Her responsibilities included managing the diagnosis of animal diseases, overseeing diagnostic test development for a nationwide animal health diagnostic system, and coordinating efforts with the Department of Homeland Security, the National Animal Health Laboratory Network and other entities.

Tammy Beckham, DVM, Ph.D.Title: DirectorEmail: *****Phone: ***-***-****

As director, Dr. Tammy Beckham provides leadership and oversight for the FAZD Center's theme leaders, principal investigators and staff.

She also serves as theme leader for Biological Systems.

Dr. Beckham became director of the National Center for Foreign Animal Disease and Zoonotic Disease Defense in September 2010 after serving as its interim director for six months.

Prior to being selected as director of TVMDL,  Dr. Beckham served as director of the Foreign Animal Disease Diagnostic Laboratory, a part of USDA’s Plum Island Animal Disease Center in New York. Her responsibilities included managing the diagnosis of animal diseases, overseeing diagnostic test development for a nationwide animal health diagnostic system, and coordinating efforts with the Department of Homeland Security, the National Animal Health Laboratory Network and other entities.

Content ModelingContent Modeling

• Distinct fields

• Reusable elements

• Functional requirements

• Organizational requirements

http://stephanieleary.com/series/content-modeling/http://alistapart.com/article/content-modelling-a-master-skill

• Distinct fields

• Reusable elements

• Functional requirements

• Organizational requirements

http://stephanieleary.com/series/content-modeling/http://alistapart.com/article/content-modelling-a-master-skill

Distinct FieldsDistinct Fields

• Separate structured data

• Look for templated posts

• press releases

• research project abstracts

• personnel bios

• Separate structured data

• Look for templated posts

• press releases

• research project abstracts

• personnel bios

BiographiesBiographies

• Full name (title)

• Description / résumé / CV (body)

• Photo (featured image)

• Custom fields:

• Last name

• Email, URL, phone, etc.

• Full name (title)

• Description / résumé / CV (body)

• Photo (featured image)

• Custom fields:

• Last name

• Email, URL, phone, etc.

NameName

Last NameLast Name

BioBio

PhotoPhoto

EmailEmail

Phone NumberPhone Number

Changing Default TextChanging Default Text

blog.ftwr.co.uk/?p=383

Organizational RequirementsOrganizational Requirements

• Personnel bios

• Sorted alphabetically

• Research projects

• Sorted by date

• Tools

• Sorted by hierarchy

• Personnel bios

• Sorted alphabetically

• Research projects

• Sorted by date

• Tools

• Sorted by hierarchy

Custom Post Types,Taxonomies, and Fields

Custom Post Types,Taxonomies, and Fields

• Custom Post Types UI plugin

• Custom Meta Boxes class (GitHub) or Advanced Custom Fields plugin

• WordPress for Web Developers book

• Custom Post Types UI plugin

• Custom Meta Boxes class (GitHub) or Advanced Custom Fields plugin

• WordPress for Web Developers book

Research Projectstitle, description,start/end dates,

award $$

Research Projectstitle, description,start/end dates,

award $$

Toolstitle,

description,photo

Toolstitle,

description,photo

Peoplename, last name,

photo, email, phone

Peoplename, last name,

photo, email, phone

TopicsTopics

InstitutionsInstitutions

Vaccines

Diagnostics

Software

U. Department

Gov’t Agency

4. Fix4. Fix

Convert Post TypesConvert Post Types

Post Type SwitcherPost Type Switcher

Posts2PostsPosts2Posts

Term Management ToolsTerm Management Tools

Content OverhaulContent Overhaul

• Set up workflow

• Create a style guide

• Revise in place

• Set up workflow

• Create a style guide

• Revise in place

Edit FlowEdit Flow

Peter’s Collaboration Emails

Peter’s Collaboration Emails

RevisionaryRevisionary

RevisionaryRevisionary

5. Maintain5. Maintain

Content Audit (again)Content Audit (again)

Editorial CalendarEditorial Calendar

WP HelpWP Help

• @sleary

• sleary.me

• slideshare.net/stephanieleary

• @sleary

• sleary.me

• slideshare.net/stephanieleary