Wordpress Case Study - A Recruitment Website
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This is a presentation I did for the Sydney Business Technology User Group
Transcript of Wordpress Case Study - A Recruitment Website
I own and run an IT Recruitment Agency
www.citirecruitment.com
What I do
Launched an online technology company that has a number of Wordpress ‘Solutions’ for the Recruitment
Industry
www.echowebsites.com.au
What else I do
This Year...
• We have recently extended these Wordpress solutions to work for the Car Dealership and Real Estate Industries.
What I had in November 2008• A static website – not attracting candidates or clients
• Like 80% of recruitment firms in Australia I was producing Job Adverts (unique content) NOT listed directly on my website (in an iframe)
• I was being contacted by suppliers offering Recruitment websites in excess of $8000 + ongoing fees of over $8000 per year – locked in.
• I was being quoted for custom built websites integrated with a job listings function for over $10000 PLUS the website design!
• I was competing with over 3000 recruitment companies in Australia
AND
“Mate we’re not HIRING, WERE FIRING”!
What I Needed and what Wordpress offered
• A great looking website that was interactive and was easy to update daily
• A career portal for my customers – I wanted to list my jobs easily, create a news portal, have a newsletter and easy to update forms.
• No coding• I didn’t want to spend much $$• I wanted the website to be mine.
What I have now – SEO Heaven!• A website that consistently ranks at the top of the first page in Google for 90% of
my live jobs.• “CITI Recruitment” beats Citi Bank Graduate, Careers and Jobs sections worldwide• We attracts over 2000 unique visitors a month. • My site generates over 400 direct resumes per month for free• We rank first for ‘Temp Agency’ beating Kelly Services and Staffing.com• Top of Google for “Recruitment Agency Sydney” & 2nd page for “IT Recruitment
Agency Sydney”• Regularly the ONLY Recruitment Company with our jobs listed in the first SIX pages
of Google.• Consistently list 1st page for niche and common roles (Java Developer = 1093 jobs
on Seek) *• Fully automatic – no extra work involved for our consultants• Our job listings on Google consistently beat Finite IT and Randstad (with an in-
house $100k a year SEO expert and revenue of $3180 Million a year).
Niche Job Advert - Results
Common Job Adverts - Results
What I have now – SEO Heaven!• A website that consistently ranks at the top of the first page in Google for 90% of
my live jobs.• “CITI Recruitment” beats Citi Bank Graduate, Careers and Jobs sections worldwide• We attracts over 2000 unique visitors a month. • My site generates over 400 direct resumes per month for free• We rank first for ‘Temp Agency’ beating Kelly Services and Staffing.com• Top of Google for “Recruitment Agency Sydney” & 2nd page for “IT Recruitment
Agency Sydney”• Regularly the ONLY Recruitment Company with our jobs listed in the first SIX pages
of Google.• Consistently list 1st page for niche and common roles (Java Developer = 1093 jobs
on Seek)• Fully automatic – no extra work involved for our consultants• Our job listings on Google consistently beat Finite IT and Randstad (with an in-
house $100k a year SEO expert and revenue of $3180 Million a year).
CITI Recruitment – A case study
Templates – quick and easy• Built my first Wordpress website in 3 weeks during the
2008 Christmas vacation with no previous Wordpress experience *
• Moved to our current iteration 4 months ago• Template was “Activated” instantly resulting in a new
website in just 2 days!• Our new template has hundreds of different layouts
available • Social media and video integration built-in
First template we used – built in 3 weeks
CITI Recruitment – A case study
Templates – quick and easy• Built my first Wordpress website in 3 weeks during the
2008 Christmas vacation with no previous Wordpress experience
• Moved to our current iteration 4 months ago *• Template was “Activated” instantly resulting in a new
website in just 2 days!• Our new template has hundreds of different layouts
and plugins• Social media and video integration built-in
Current Website
CITI Recruitment – A case study
Templates – quick and easy• Built my first Wordpress website in 3 weeks during the
2008 Christmas vacation with no previous Wordpress experience
• Moved to our current iteration 4 months ago• Template was “Activated” instantly resulting in a new
website in just 2 days!• Our new template has hundreds of different layouts
and plugins• Social media and video integration built-in
Advantages we found using Templates in Wordpress - compared to Design Agencies• Design is almost done – we only had to make minor changes• We could browse hundreds of themes and get to see what
the website would look like BEFORE we begin• We didn’t have to brief a web designer on the look and feel
or have to jump back & forth with how we would like it to look.
• We got to select a theme similar to our own brand• Other: Templates for eCommerce, Video, Blogs, Professional
Websites, Webinars, Job Boards, and Gallery websites• Easy to edit and change yourself (Jodie to cover)
Plugins and SEO• SEO Plugins – we use three types in combination + Sitemap
Generators *• Social Media – subscribe, refer a friend, send to twitter, facebook,
etc…• iPhone / Mobile Compatible• Specialised Search• Google Analytics – within wordpress • Google Maps (see picture)• Newsletter Plugin – subscribe and mail-outs• Security and Backup plugins – automatically backs up our
websites and tests for security issues• + many more (come and ask me!)
SEO PluginsCan control:
•Keywords•Home Page Words•Re-write titles•Page Formats•Post Formats•Meta Keyword generation – automatic or manual•NOFOLLOW rules•Duplicate content•Linked content – cool plugin!
Plugins and SEO• SEO Plugins – we use three types in combination + Sitemap
Generators• Social Media – subscribe, refer a friend, send to twitter, facebook,
etc…*• iPhone / Mobile Compatible• Specialised Search• Google Analytics – within wordpress • Google Maps (see picture)• Newsletter Plugin – subscribe and mail-outs• Security and Backup plugins – automatically backs up our
websites and tests for security issues• + many more (come and ask me!)
Social Media PluginsYou can:
•Subscribe to over 120 Social Networks•Share on 40 of the main Social Networks•Users can recommend pages or posts•Can push updates from your website to over 150 social media sites – including Twitter, Facebook and LinkedIn•Have a sidebar with your social media pages – works both ways•Install Plugins in a matter of minutes•New funky social media plugins coming out all the time.
Plugins and SEO• SEO Plugins – we use three types in combination + Sitemap
Generators• Social Media – subscribe, refer a friend, send to twitter, facebook,
etc…• iPhone / Mobile Compatible – very cool!• Extend search functions – AJAX, Suggestions etc• Google Analytics – within wordpress *• Google Maps (see picture)• Newsletter Plugin – subscribe and mail-outs• Security and Backup plugins – automatically backs up our websites
and tests for security issues• + many more (come and ask me!)
Google Analytics - inside Wordpress!•No need to login into Google Analytics – you can monitor your users from within Wordpress in realtime.•Plugin to inset Analytics code into your entire website – no coding required!
Plugins and SEO• SEO Plugins – we use three types in combination + Sitemap
Generators• Social Media – subscribe, refer a friend, send to twitter, facebook,
etc…• iPhone / Mobile Compatible – very cool!• Extend search functions – AJAX, Suggestions etc• Google Analytics – within wordpress • Google Maps and more!**• Newsletter Plugin – subscribe and mail-outs• Security and Backup plugins – automatically backs up our websites
and tests for security issues• + many more (come and ask me!)
A Wordpress Plugins Smörgåsbord!
Great way to insert an interactive Google Maps with Directions to your company – including opening times and company reviews
Plugins included here:
•Google Maps•Directions•Related Articles•Archives•iPhone•Subscribe•Search•Job Search (Form)•Sidebars
Plugins that work for us• SEO Plugins – we use three types in combination + Sitemap
Generators• Social Media – subscribe, refer a friend, send to twitter, facebook,
etc…• iPhone / Mobile Compatible – very cool!• Extend search functions – AJAX, Suggestions etc• Google Analytics – within wordpress • Google Maps (see picture)• Newsletter Plugin – subscribe and mail-outs• Security and Backup plugins – automatically backs up our websites
and tests for security issues• + many more (come and ask me!)
Specialised Plugins – the funky stuff!• Autoblog – Video, News and Articles
– we ‘scrape’ news and video from various websites and republish on our own website. – Automatically each and every day – from any news website, RSS Feed, Youtube or Blogs.– Quickly build content about your specific industry – even from years back!
• Unique Content Fetcher– Custom built article re-writer– Articles are re-written so that it is unique to our website – avoiding duplicate content problems
• Social Media– Any news or jobs are ‘pushed’ to our Twitter (made me $14,000), Facebook Status, Facebook
Pages, LinkedIn and other social media websites – automatically!
• Custom XML / RSS Reader– Job Adverts we post to Seek are read into wordpress via a standard XML file. – Jobs are posted directly on the website – where the SEO plugins get to work on them– We now sell this solution to other Recruitment, Car Sales and RealEstate agencies– Now Partnered with Adlogic – Largest Job Posting Company in Australia
Video Autoblog
•Content re-published from other Industry Specific Websites•Turn your website into a true news portal in 10 minutes
News and Articles
•Articles and news fetched from other industry leading websites•Articles can be re-written to avoid duplicate content issue with google
Autoblog – behind the scenesAdd content from anywhere:
•Video, •RSS, •XML,•Youtube•Blogs•Websites
Specialised Plugins – the funky stuff!• Autoblog – Video, News and Articles
– we ‘scrape’ news and video from various websites and republish on our own website. – Automatically each and every day – from any news website, RSS Feed, Youtube or Blogs.– Quickly build content about your specific industry – even from years back!
• Unique Content Fetcher– Custom built article re-writer– Articles are re-written so that it is unique to our website – avoiding duplicate content problems
• Social Media– Any news or jobs are ‘pushed’ to our Twitter (made me $14,000), Facebook Status, Facebook
Pages, LinkedIn and other social media websites – automatically!
• Custom XML / RSS Reader– Job Adverts we post to Seek are read into wordpress via a standard XML file. – Jobs are posted directly on the website – where the SEO plugins get to work on them– We now sell this solution to other Recruitment, Car Sales and RealEstate agencies– Now Partnered with Adlogic – Largest Job Posting Company in Australia
XML / RSS ReaderUsed successfully in:
•Recruitment Agencies•Real Estate Agencies•Car Sales•Other companies pushing out news, content etc...
Incorporating:•Social Media Plugins•Send to a Friend•SEO Metadata•SEO – 3x plugins
In Summary - Plugins
• 1000’s of plugins developed and supported• They are free or a low price. • You would pay $$$$ for custom built features
via an agency.• You think of a feature – there is likely a plugin• Easily updated
In Summary – we I recommend Wordpress
1. The website is yours – it’s Open Source and easily hosted on 99% of hosts
2. It’s supported worldwide – unlike custom built CMS’s3. It’s always being improved - you’re not locked into a custom built
CMS4. You can change it quickly – even from Word 2007 (or MS Live Writer)5. 100’s of uses and styles through templates6. 100’s of Plugins!7. Very SEO Friendly
If you would like to learn more - please email [email protected] or call 0416 495 325
