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Content repurposing 101
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Content Repurposing 101 www.sarkemedia.com
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Transcript of Content repurposing 101
Content Repurposing 101
www.sarkemedia.com
www.sarkemedia.com
Content repurposing is one of the smartest moves any
business owner can make.
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Content repurposing can expand the reach of your online marketing efforts,
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gaining you brand new audience segments and
increased profits.
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This blog post comes in two parts, some tips for trying
content repurposing today, and some more tips
tomorrow!
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Content repurposing and the rule of expansion.
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Every time you create a piece of content there will space and
time constraints.
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Why? Because you can take the parts of the articles where
you condensed information and
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expand those points more fully in order to create new content.
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The expansion process is much easier than creating new
content from scratch.
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The bones of what you need to say are already there in the compressed part of the older
content.
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All you have to do is add some flesh to those bones.
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Use your older content to create a slide deck.
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A slide deck is nothing more than those series of visuals you
see on a screen behind a person giving a talk.
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They contain the points that the speaker is making.
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They are a helpful way to keep both the speaker and audience
on track during the presentation.
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They are also an excellent way to present your content to
your online audience.
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All you need to do to create a slide deck is to remember your
outlining skills.
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The words on the slides in a slide deck are nothing more than an outline of the main
points of your content.
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Use a program like PowerPoint to create the slides
themselves.
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When the slide deck is finished, you can upload it to a
site like SlideShare.
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Once there new audience members can access your deck and, if they like what they see,
contact you for further information.
