Content Marketing : How It Works for B2B and B2C
Transcript of Content Marketing : How It Works for B2B and B2C
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Content Marketing
HOW IT WORKS FORB2B and B2C
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Content is
Great content is the sole help for distressed
KING
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The biggest confusion is
what approach to take?
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Maximum content marketing plans
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WHY
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They don't follow content marketing ethics
for their industry.
WHY
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The approach for B2B and B2C are like
superheroes
They look the same but are not actually!
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Approach
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Emotion based
content marketing
approach is
everything in B2C
Approach : B2C
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From tweets to website, from hoardings to audio-video presentation, your every piece of content must reflect the same content ideology
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Reference For Approach : B2C
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Look at these examples, all of them
ARE SIMPLE AND EMOTIONAL.
Reference For Approach : B2C
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If you are applying same
approach to B2B you
are taking
wrong turn!
Approach : B2B
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is everything in B2B. The more youmarket facts and figures, the more you sell
Hard data
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Story Narration
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Effective content marketing is about mastering the art of
story telling
FACTS TELL, BUTSTORIES SELL
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Strategic storytelling is the best content marketing practice
Consumers relate to the well-narrated stories easily and instantly.
Relate your story partly or fully. It will definitely make them relate to your product or service.
Story Narration
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Reference For Story Narration
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Nescafe Campaign
Reference For Story Narration
Click here to play
Nestle uses the concept of story
telling strategically to trigger an
emotional response from the
viewers.
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Lots and lots and lots of
Facts & Numbers
Generating the maximum profit or removing problems from their businesses.
The main objective of B2B products are to help businesses.
That's why number talks more…
Story Narration: B2B
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Linear Approach
Segmented Approach
If you look at a B2B content strategy, you will find that it is linear and focused on one singular goal.
The strategy for B2C can never be linear
and focused, even if you are serving to a
particular niche of customers.
Ultimate success of any strategy lies in the way how much convenience it gives to the consumer.
B2B vs B2C Approach
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Social Media
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Social impact influences sales and works in quite different ways in bothB2B and B2C
B2B vs B2C Social Media
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Social media engagement is important
than social media followers
Social Media: B2C
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Social media strategy must be
content rich. Include numbers so as
to attract target audience.
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Reference For Social Media : B2B
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Reference For Social Media : B2B
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Content Strategy
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deliver the problem and solution withright message and you are done!
Content Strategy: B2C
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B2B strategy shows
Businesses have many solutions for their problems, so whom to choose becomes the main point.
Therefore, it's the best you show trustworthiness and authority on the subject businesses look for.
Auth rity
Content Strategy: B2B
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B2B
Trustworthiness
Team Capabilities
Passion
Experience
Leadership Attitude
Expertise over the domains
strategyshould talk
Content Strategy: B2B
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Reference For Content Strategy : B2B
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Reference For Content Strategy : B2B
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EducationalIBM is capitalizing the marketing with itseducational content
marketing strategy.
EmotionalIBM content is emotional but it is based more on tangible information.
SellingTheir focus is instead on what they sell and not on how they sell it.
Because of their content strategy, other businesses see IBM as a trustworthy
partner, which was the ultimate goal of their strategy.
Content Strategy: B2B
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Under the Think campaign, IBM has made it clear that their services cater to enterprises. That's why they show data collection, integration and security.
IBM knows corporations is run by humans so they also have included design elements and aesthetics along with the hard data.
Reference For Content Strategy : B2B
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Reference For Content Strategy : B2B
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Reference For Content Strategy : B2C
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CocaColais a
classicalexample
of content power.
The strategy of this brand directly connects with their customers, striking an emotional chord with them and establishing themselves as a top brand
Reference For Content Strategy : B2C
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Fresh and
fertileidea
Your marketing ideas must have the power to keep the engine of content marketing running all the time
Reference For Content Strategy : B2C
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way how much convenience it gives to the
The main idea underlying in both, B2B and B2C content marketing is emotions to
capture the attention of customers
The ultimate success of any strategy lies in the
consumer
Don't forget the fact
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http://bit.ly/B2BvsB2CContentMarketing
This PPT is a synopsis of the blog on the same topic that is available at
If you want detailed information, you are requested to click the
above mentioned link.
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