Content is King. How to Build a Content & Community Strategy
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Transcript of Content is King. How to Build a Content & Community Strategy
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STATE OF THE JOB ECONOMY 2015
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TIME TO FILL IS INCREASING
2014 WAS AMERICA’S BEST YEAR FOR JOB GROWTH SINCE 1999
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TYPES OF CONTENT
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WHAT IS CONTENT IN RECRUITING & HIRING?
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A LITTLE ABOUT US
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YOUR CHALLENGE
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MARRIOTT PODCAST
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CONTENT DEVELOPMENT BASICS
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THE CANDIDATE IS EVERYTHING
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CANDIDATES WHO ‘FIT’ WILL BE 30% HIGHER QUALITY
2015 CEB Study !
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COMMUNITY IS KING
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RELATIONSHIP SALES FUNNEL
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MEASURE: ORACLE
• Event page created as lead generation tool!
• Created by: Recruitment Branding!
• Pipeline managed by: Recruiting !
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RESEARCH
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• Focus Group(s)!• Competitive Analysis!• Audience Surveys!• Benchmarks!• Muses!• Content audit!
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RESEARCH
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MEASURE
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CASE STUDY: #BIGDATAHR
36 BLOGS WEBINAR TWITTER CHAT 50 MIL IMPRESSIONS
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GET WEIRD
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GET WEIRD
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REPURPOSE
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REPURPOSE: HOOTSUITE
Periscope Campaign!• #followthesun!• 230 new followers!• 5,078 views!• 164 minutes!• Tweets, video,
case study & blogs !
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FINAL THOUGHTS
• Content and context make the candidate & recruiter experience. !
• Talent acquisition is your partner as well as competition. !
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Jessica Miller-Merrell@jmillermerrell!!(405) 293-2564!
SOURCES Hootsuite Case Study b4j.co/HootsuiteHROS!
Things to Knowe Before You Start a Recruiting Blog b4j.co/recruiting-blog!
Job What Content Do You Need to Recruit b4j.co/recruiting-content!
How Hot Job Market is Impacting Your Recruiting & Hiring !b4j.co/hot-job-market!!
SPEAKER
LinkedIn: b4j.co/jmillermerrell!
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