Content is King
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Content, the King
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What makes content so important in the digital world? Simple – Content has the power to invite and influence. The magic of words combined with design and other elements like audio and visual effects decide one’s digital image. In short – content is the core of everything on the digital planet. Content is a powerful weapon in social media marketing. Each social media platform has a definite context and a different segment of audience. Hence it becomes highly important to present the content in various formats like blogs, pod-casts, slide presentations, videos for effective dissemination. Many believe that once they have a website with their products listed, people will barge in with enquires. However, the truth is that there are several other online media with almost the same products and services. So, what will be the choice of the majority? Obviously, the channels having the most attractive content! Many companies struggle to implement effective digital marketing because of lack of appropriate content.The significance of relevant and striking content is more than you can imagine, as powerful content has the ability to bring in the best customers. Content writing is not only limited to writing a piece of informative and interesting article or blog, but it also includes enhancing a company’s services & products. A website becomes powerless if it fails to attract users. What triggers traffic is pertinent content along with specific key words and phrases that online users most likely hit while searching for a product. If you are keen about frequently adding new content to your site, it only invites more visitors. So, what makes good social media content? Most important - the content should be something one would want to share, recommend or bookmark. It also should be original, credible, superior and comprehensive. Therefore, you should make your website and other social media channels rich with compelling content.If you are looking for content that is palatable for your target audience, your search ends here at Webenza. We have a creative team of content specialists well-versed in all areas of content development and strategy.
Transcript of Content is King
Content, the King
CONTENT influence
digital image
invite enhance ret
ain
Senior citizens Working
ProfessionalsTeenagers School
Kids
Segment of Audience
Channels for effective dissemination
Each social media
platform has a
definite context and a
different segment of
audience
Content – Vital tool in social media marketing
enriches digital marketing experience enhances company’s services & productsbrings in the best customersattracts new users retains current userstriggers traffic
What makes content the core of
everything
share recommend bookmark
original credible superior complete
What makes good social media content?
Something one would want to… which is also…
enlighten them and offer them the best
solutions
know and understand the people that you are writing for
keep your content very tight and relatively short
Keep it short
Get to know your audience
Give your readers what they want
Basics of good content
Result of inappropriate content
How to spice up your content
Give emphasis on quality over quantity
Include specific key words
Use phrases that online users most likely hit
Add new content frequently
Inject personality into your writing
Looking for content that is palatable for
your target audience?
Your ends at
