Content is Key in SEO

Anyone who owns a business is on a constant lookout for the best ways to market and promote their business. There are the usual means of marketing like phone books, newspapers, radio and television. They all have their place, but they are not very targeted.

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Certain things can be done like getting demographic information to make it a little more targeted. But, these forms of advertising largely depend on their numbers. There is also word of mouth advertising which has its place, and should definitely be pursued.



But, when paying for advertising it is best to look for the most targeted advertising possible for the least amount of money. And, the most targeted available currently is by using the Internet and search engine optimization.



The search engines actually read the content on your site and file it away for later. Then whenever someone searches for a term they will go through what they have read and decide which site best fits for what the searcher needs.



The initial content helps the search engine spider figure out a theme of the site or page. So, if the spider determines a certain page on your site mainly deals with car headlamps it will keep that in mind.



It is best to build individual pages around each term that you have determined fits the theme of your site. And, you will want to use your key phrases within the actual content itself.



It can penalize you by lowering your ranking or not even considering your site in the results at all. A good rule is to use a one to two percent keyword density. So, if your content is 500 words, you can safely use the phrase about five times.



Search engine optimization takes work and patience. And, if you use someone to do it for you it can take an investment as well. But, the targeted traffic you can obtain from using it can be quite valuable.



If you set it up correctly, you will have something marketing your business for you all hours of the day with little work on your part. And, you will have traffic that comes to you looking for answers or solutions to immediate problems. That means hungry buyers and more money in your pocket.



Content is Key in SEO

Marketing

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