Content in a Zombie Apocalypse
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CONTENT IN A ZOMBIE APOCALYPSE @karenmcgrane
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Presented by Karen McGrane at the Now What? 2014 conference on April 24, 2014 in Sioux Falls, SD. Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We’re outmatched. There aren’t enough designers and developers to battle every platform. There aren’t enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We’ll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We’ll have to change our production workflow so we’re not just shoveling content from one output to another. And we’ll have to enhance our content management tools and interfaces so they’re ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they’re equally important.
Transcript of Content in a Zombie Apocalypse
CONTENT IN A ZOMBIE APOCALYPSE
@karenmcgrane
WEB
MOBILE
TABLETS
SMART TV
IN-CAR
STAR TREK COMPUTER
GOOGLE GLASS
WATCHES
STADIUM SCOREBOARDS
DIGITAL SIGNAGE
REFRIGERATOR
TOAST
CONTENT
EMAILINTRANET
SOCIAL MEDIA
MICROSITES
MOBILE WEBWEBSITE
TABLET APPS
MOBILE APPS
BLOGS
SMART TV
IN-CARSYSTEMS
GOOGLE GLASS
DIGITAL SIGNAGE
DELICIOUSTOAST
WATCHES
PROTECT OURSELVES
TRUE SEPARATION OF CONTENT FROM FORM
The future of content management systems is in their ability to
capture the content in a clean, presentation-independent way.
—Daniel Jacobson, Netflix
THE WEB IS NOT A LASER PRINTER
Imitating paper on a computer screen is like
tearing the wings off a 747 and using it as a bus on
the highway.
—Ted Nelson
THE PAGE IS DEAD!NOW WHAT?
BLOBS vs. CHUNKS
STRUCTURED CONTENTSEMANTIC METADATACONTENT PACKAGESAUTHOR EXPERIENCE
SEMANTIC METADATA
Ethan Resnick, @studip101
Metadata is a love note to the future.
Metadata is the new art direction.
Jason Scott, @textfiles
CONTENT PACKAGES
A PACKAGE OF IMAGE CROPS
TRUNCATION IS NOT A CONTENT STRATE…
DON’T CREATE CONTENT FOR A SPECIFIC CONTEXT.
AUTHOR EXPERIENCE
They hate all the fields.
They say they wantMicrosoft Word.
WYSIWYG is what they understand.
If I had asked people what they wanted, they would have
said faster horses.
—Not Henry Ford
“Beautiful software, even for back-end users, is becoming an expectation.We’re moving in this direction because we now understand that better content management systems foster better content.
—Matt Thompson
THE WEB ISN’T PRINT.
THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.
OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES.
