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Content Curation: An Essential Ingredient for Online Business Success
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by Jerod Morris Copyblogger Media Content Curation: Essential Ingredient for Online Business Success
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Transcript of Content Curation: An Essential Ingredient for Online Business Success
by Jerod MorrisCopyblogger Media
Content Curation:An Essential Ingredient for
Online Business Success
What is curation?
• Content curation is “collecting and sorting content.”
• Digital curation is “preserving and maintaining digital assets.”
What is curation?
• Online content curation is collecting and distilling ideas and information for yourself and an audience.
Curation is not new
• Libraries and museums
• The Bible
• Early American newspapers
• Digg, Fark, etc.
Why curate
Because curation is an essential component of leadership.
(And we don’t follow people who don’t have ideas.)
Why curate
Because curation is an essential component of online leadership.(And we don’t follow people online who don’t have
ideas.)
Is it a waste of time?• No …
• You’re already consuming content anyway
• It rounds out the education you provide
• You become a connected online citizen
• It’s valuable and authoritative
What is worth sharing?
• R - I’ve read it
• O - It’s original
• A - It’s applicable (and accurate)
• R - It’s reputable
Where do you find links?• Manicured feed aggregator
• Social media
• “Curate the curators”
• Next Draft, Daily Digg, Farnham Street
• Moz Monthly Top 10, Growth Hackers Weekly Digest
When should you share?
• It depends
• Trial and error
• Respect the night and weekend
• Devise (and revise) a schedule
Where should you share?
• It depends
• Trial and error
• Respect the channel
• Devise (and revise) a strategy
What if you don’t have anything to share?
• Comb your archive
• Never lower your standards
• Just don’t share
Two quick warnings
1. Beware online filter bubbles
2. Beware tacit endorsement
Active Idea Curation
• You have a specific problem to solve
• Accumulate quotes, data, and stories
• Organize
• Let theories emerge from sources
Passive Idea Curation
• Have a process (Evernote?)
• Trial and error
• Journal
• Do something “mindless” with your body
• Trust the benefit
To build and communicate wisdom, curate
knowledge for yourself and an audience.
Knowledge vs. Wisdom
• Knowledge is facts, information, and skills acquired about a specific subject through experience and study.
• Wisdom is aggregated knowledge that feels native to your being.
The benefits of curating knowledge
1. Curating knowledge demonstrates wisdom and builds authority.
2. Curating knowledge helps you find seductive hooks.
The process
Curating knowledge requires:
• Gaining knowledge
• Retaining knowledge
• Explaining knowledge
Ways to gain knowledge• Read widely and actively
• Obsess about one thing per year
• Have TV marathons — but choose wisely
• Listen to podcasts
• Massive Open Online Courses (MOOCs)
Ways to retain knowledge
• Have a process for recording what you learn
• Commonplace book
• Use Evernote like a madman
• Draw connections in your mind (let your brain do the work)
Ways to explain knowledge
• Write regularly to an audience
• Host a podcast
• Produce tutorials and how-to videos
• Give presentations
One quick warning
Don’t underestimate the importance of emotional
intelligence.
Recap
• Curate links, ideas, and knowledge
• Have processes
• Read to lead
“Let us tenderly and kindly cherish therefore, the means of knowledge. Let us dare to read, think, speak, and write .”
~ John Adams
Twitter: @JerodMorris
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