Content Analysis Variables
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Appendix A: Content analysis variables Variables for story analysis In addition to the ones shown here, each story was given an individual id-code and three variables indicating from which genre, newspaper group, and newspaper the story was extracted. variable type story topic textual story size nominal 1–7 (supermini, mini, small, medium, large, major, and standalone-photograph connected elements on same spread textual continues on another page binary (yes / no) links to website numerical (ordinal variable) additional layout layers numerical (ordinal variable) background colour or photo nominal 1–4 (none, colour, photo, both colour and photo) number of charts numerical (ordinal variable) number of maps numerical (ordinal variable) number of other diagrams numerical (ordinal variable) number of timelines numerical (ordinal variable) number of factboxes numerical (ordinal variable) number of cartoons numerical (ordinal variable) number of pull-out quotes numerical (ordinal variable) number of ‘clippings’ from other sources numerical (ordinal variable) number of illustrations numerical (ordinal variable) number of writer banners numerical (ordinal variable) number of photos numerical (ordinal variable) Variables for photo analysis In addition to the ones shown here, each photograph was given an individual id-code and three vari- ables indicating from which genre, newspaper group, and newspaper the photo was extracted. variable type content type nominal 1–7 (people, scene or location, vehicle, animal, object, symbolic, other) colours binary (full colour / black and white) number of people numerical (ordinal variable), exact value entered if less than 8 people were depicted, otherwise coded as ‘group’ camera distance nominal 1–10 (from extreme close-up to wide-shot) camera angle nominal 1–4 (low, eye-level, high, behind) camera held level or canted binary (level / canted) subject gaze nominal 1–4 (direct, to side, contained, obscured) cropping form nominal 1–5 (rectangle, circle, ellipse, cutout, other) width, mm * numerical (scale variable) height, mm * numerical (scale variable) area, mm² * numerical (scale variable) effects used textual alignment to layout grid binary (level / canted) *Only area was measured with cut-out photographs. Appendix A: Content analysis variables 205
description
The variables used in the newspaper content analysis
Transcript of Content Analysis Variables
Appendix A: Content analysis variablesVariables for story analysisIn addition to the ones shown here, each story was given an individual id-code and three variables indicating from which genre, newspaper group, and newspaper the story was extracted.
variable typestory topic textualstory size nominal 1–7 (supermini, mini, small, medium, large, major, and
standalone-photographconnected elements on same spread textualcontinues on another page binary (yes / no)links to website numerical (ordinal variable)additional layout layers numerical (ordinal variable)background colour or photo nominal 1–4 (none, colour, photo, both colour and photo)number of charts numerical (ordinal variable)number of maps numerical (ordinal variable)number of other diagrams numerical (ordinal variable)number of timelines numerical (ordinal variable)number of factboxes numerical (ordinal variable)number of cartoons numerical (ordinal variable)number of pull-out quotes numerical (ordinal variable)number of ‘clippings’ from other sources numerical (ordinal variable)number of illustrations numerical (ordinal variable)number of writer banners numerical (ordinal variable)number of photos numerical (ordinal variable)
Variables for photo analysisIn addition to the ones shown here, each photograph was given an individual id-code and three vari-ables indicating from which genre, newspaper group, and newspaper the photo was extracted.
variable typecontent type nominal 1–7 (people, scene or location, vehicle, animal, object, symbolic, other)colours binary (full colour / black and white)number of people numerical (ordinal variable), exact value entered if less than 8 people were
depicted, otherwise coded as ‘group’camera distance nominal 1–10 (from extreme close-up to wide-shot)camera angle nominal 1–4 (low, eye-level, high, behind)camera held level or canted binary (level / canted)subject gaze nominal 1–4 (direct, to side, contained, obscured)cropping form nominal 1–5 (rectangle, circle, ellipse, cutout, other)width, mm * numerical (scale variable)height, mm * numerical (scale variable)area, mm² * numerical (scale variable)effects used textualalignment to layout grid binary (level / canted)
*Only area was measured with cut-out photographs.
Appendix A: Content analysis variables 205
