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Content• Key factors for success• Comparison of cultures• Synergy (best of both)• Company• Vision company• Mission company• Goals • Company culture• Type of company culture• SWOT• Strategy• Alternatives• Selection criteria• Priority actions• Risks• Solutions for risks• Reflection
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Con
sens
us (d
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Mak
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Part
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all
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als
Ac
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and
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Teamwork Success
Fundament
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Comparison in culture (input for total project)
NL versus CZ
• Inner v.s. Outer directed (1 - 7)• Collectivism v.s. Individualism (3-8) • High v.s. low power distance (5-9)• Specific v.s. Diffuse (1 – 8)• Decision making (7-2)• Universal v.s. Particularism (6 -8)
Source: Hofstede & Trompenaars & Day I BSN International Management
Scale 1 to 10 (1 = low 10 is high)
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Synergy (Best of both)
CZ:• Relation minded• Loyal workers• Creativity
NL:• Decision makers• Low power distance
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Logistic company
Why?
- Center of Europe (central position)
- Cheap labor
- Existing knowledge and technology
- Growing market
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Vision Company
• Become one of the biggest transport companies towards all the companies that want to distribute their products
• Company will be a platform, able to roll out the success to surrounding countries.
• Selective acquisition policy (EU), combined with strategic alliances (rest of world) will create a competitive and distinctive position.
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Mission
• We want to be the preferred supplier of the total category of transport.
• We want to play a leading role in the development of our category (transport)
• Quality, reliability and profitability are the framework to act within.
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Goals
1. Cheap and efficient transport
2. A range from 1.000 km from Praag
3. 1 day delivery
4. Quality will be in the same condition
5. Company that will be recognized in transport world
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Company culture
1. Flat organizations (low hierarchy)
2. Task orientated (each customer is a project)
3. All drivers work under the same conditions (truck / clothing etc.)
4. Flexible organization (1 week drive / 1 week storage)
5. All employees will be proud to work for the company (marketing)
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Type of company culture
Source: Trompenaars & Handy
Egalitarian
Hierarchical
Task orientated
Personal
Incubator
Family
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SWOTStrengths• Central Europe (position)• 2 Cultures• Task orientated management• Knowledge• Flexibility • Speed
Opportunities• Growing market• Gate to Eastern Europe• Cultural integration • Globalisaton
Weaknesses• No see• Language• Culture differences
Threads• Competition• Economical situation (salary price
increase due to EU)
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Strategy
1. Have a logistic center and warehouse in CZ close to highway, railway etc.
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Alternatives1. Set up a complete new company- Greenfield development from zero
- CZ drivers, NL + CZ Management- New company culture
2. Take over an existing logistic company- Remove management- Keep CZ drivers- Implement new company culture
3. Joint venture- start working with existing company- Invest
- Deliver knowledge
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Selection criteria
Alter-natives
Reach goal (10)
Time (4) Invest-
ment (8)
Culture
management (7)
ROI (6) Total
New 6 60 1 4 1 8 9 63 5 30 165
Take over
5 50 7 22 3 24 2 14 7 42 152
Joint venture
4 40 5 20 2 16 4 28 6 36 140
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Priority actions 2006/2007
Hard aspects1. Investment budget
2. Building
3. Trucks
4. Ware house
5. Etc
Soft aspects1. Culture:- Create awareness of the differences
- Learn how to respect them
- Find a way to reconcile them
2. Psychological contract3. Recruitment and training
(assessment for truck drivers)
4. Teambuilding on a yearly base
5. Job rotations
6. Company values
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Risks
1. Capable workers
2. Workers according psychological contract
3. Communication
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Solution for risk
• Local requirement agency- Training
- Assesment
• All the people will be able to speak English and CZ• Standardization of assignments• All the employees must be aware of Company Values
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Reflection (Groups process)
• An optimal result
• Fun to work with each other
• Active and respectful participation
• Focusing to subject could be better
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- Awareness of cultural difference
- We have learned to respect them
- We have found a we to reconcile them
- Strategy and culture must fit to be successful
- Easier to implement desired culture in a new company, then in a existing company
- The tools of Trompenaars, Handy and Hofstede are useful to work with
Reflection (Learning points)
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We respect our customers and workers values.This will lead to better products and services,
witch makes our workers and customers HAPPY