BROADCASTCONTENT

SPECIALMOVIE/VIDEO

CONTENT

CONTENTSOURCE

BROADCASTAFFILIATEMANAGER

CONTENTMANAGER

INTERNETCONTENT

PERSONALIZATIONENGINE

BACK END SERVER

DELIVERYNETWORK 2

DELIVERYNETWORK 1

OTA CABLESATELLITE

BROADCAST

BROADBAND

TOUCH SCREENCONTROL DEVICE

DISPLAYDEVICE

RECEIVINGDEVICE

USAGEDATABASE

102

104

110

120 118

112

106

108

100

114

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FIG. 1

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AUDIOINTERFACE

INPUTSIGNAL

RECEIVER

INPUTSTREAM

PROCESSORCONTROLLERSTORAGE

DEVICE

CONTROLMEMORY

AUDIOPROCESSOR

USERINTERFACE

TOUCHPANEL

INTERFACE

DISPLAYINTERFACE

202 204

VIDEOPROCESSOR

200 206208

216

222

218210

212

220

214

FIG. 2

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OR480

440470 430

OR

OR2-3 2-3 OR

“WAGGING”

“CIRCLING” “X-ING” “CHECKING”

“DRAGGING” “BUMPING”“NODDING”

460

300

450 420

LEFTWARD

RIGHTWARDUPWARD

DOWNWARD

FIG. 4

FIG. 3

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FIG. 5

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Choose Explorer

Your interests are as diverse as theworld you live in cooking, traveling,

independent film, current events.

You enjoy learning about andexperiencing new things.

Your life is a quest for the authentic.

The Explorer

Choose Family

what media persona are you?

You are a group of individuals eachwith his or her own tastes.

When you come together, you wantan experience that is meaningful for

everyone.

You want to share appropriatecontent and experiences.

Choose Fan

You don’t want to miss any of yourfavorite teams.

You like to interact with friendswhile watching.

When the game is on, you want toget more info without interrupting

the play.

The Fan

Choose Hipster

You’re all about discovering newcontent and sharing it with friends.

You want to know what otherpeople like and recommend.

You want access to music, video,photos, and info from where you

are.

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The HipsterProgressive Family

FIG. 6

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update your email

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FIG. 7

a

play

Live Guide

play

play

play

messages reorder

infoi

info recordi

COMEDYCENTRAL

COMEDY

lassicC

CENTRAL

6/29

FIG. 8

menu

messages

playHD 7:00AM-8:45AM

5:00AM-8:00AM

The Night Listener

College Football-2001: Texasvs. Washington

MexicanaMCMEX947

aMc

Nacho Libre2006-06-16

reorder

play

play

Library Recommendation

Napoleon Dynamite2004-01-17

play

Star Trek2009-05-07

play

African White Rhino2010-11-08

play

Live Guide

play

7:00AM-7:30AM

7:00AM-8:00AM

Paid Programmingplay

playActs of Wors2001

The Last Sam2003-12-05

Survivor1987

Eloise at Chr2003

COMEDYCENTRAL

COMEDY

lassicC

CENTRAL 7/29

FIG. 9

menu

messages

playHD 7:00AM-8:45AM

5:00AM-8:00AM

The Night Listener

College Football-2001: Texasvs. Washington

aMc

Nacho Libre2006-06-16

reorder

play

Library

Napoleon Dynamite2004-01-17

play

Star Trek2009-05-07

play

African White Rhino2010-11-08

play

Live Guide

play

7:00AM-7:30AM

7:00AM-8:00AM

Paid Programmingplay

SportsCenterplay

tune to My Channel

info recordi

SportsCenter

ESPN’s flagship program provides sports news,highlights and analysis.

9:00 AM 10:00 AM 10:30 AM 8/29

9/29

FIG. 10

Good Morning

NOW PLAYING

My Boss’s Daughter

Basil

record

CC,Letterbox,HDTV

last ch.

reordermessagesclose

channel channel input

muteinfo facebook

fi

volume

TV

searchsettingschange userappsmy library

live tv controls

live guidehome

off

on

10/29

FIG. 11

menu

Help I’m A Fish

Sabrina Ten Commandments Under SuspicionThe KidScrooge

My Man Godfrey Night of the LivingMerry Madagascar2010-07-21

His Girl Friday

menuVideos

11/29

FIG. 12

menu

Videosclose

Help I’m A Fish

Sabrina Ten Commandments Under SuspicionThe KidScrooge

My Man Godfrey Night of the LivingMerry Madagascar2010-07-21

His Girl Friday

Collections

Videos

Music

Photos

Apps

Collections

Videos

Music

Photos

Apps

FIG. 13

12/29menu

Music BoxElysian Piers

Gold GrooveildoDJ Teresa

Harmony th GazaAlms Electronica Laura Marie

No AnswerThe Watermark’s

Nothing to FeelKillinnosense

Optical IllusionMaskapone

Product ofProof of Concept

menuMusic

Last of the DircoMaskapone

Like I DoDavid Elias

Morning Light

Elysian Piers

13/29

FIG. 14

menu

African White Rhino

Amur Leopard Ancient Ruins Austrailian Outcrop Bright Blue Burj Khalifa Dubai

2010-11-08Alaskan Brown Bear

2010-11-08Amalti Amaltitan

2006-08-10T10:29:54

menuPhotos

2010-11-08Amsterdam

2010-11-08Among Friends

14/29

FIG. 15

menu

Solitaire: Klondike

Solitaire

2010-10-22

4

EVENT COUNT

071:07:37:25

JULY

JellyCopter

JellyCopter

2010-10-22Scalable XML Driven

3D XMLG A L L E R Y

2010-10-22Random Roulette

2010-10-22

menuApps

Movie Count Down2010-10-22

15/29menu

menu

my collection

FIG. 16

Cliffs Of Moher2010-11-08

Eiffel Tower

edit

2010-11-08

trip

Ancient Ruins2010-11-08

Huatulco Beach2010-11-08

Collections

edit

add collection edit collections

16/29

Help I’m A Fish My Man Godfrey Night of the LivingMerry Madagascar2010-07-21

His Girl Friday

FIG. 17

menu

menutrip

Ancient RuinsGuatemala

Huatulco BeachMexico

cancel done

17/29

FIG. 18

menu

Rating: PGRuntime: 86 minutesStudio: Access Films, Napoleon Pictures LimitedReleased:

Jon Heder

Jon Gries

Aaron Ruell

Efren Ramirez

January 17, 2004

shareplay

Trailer

Comedy

My Rating:

Add to a collection

Cast

Jared Hess

Director

A gawky teenager (Jon Heder) from an odd family (Jon Gries, AaronRuell) helps his new friend run for class president against a popularstudent.

Napoleon Dynamite

18/29menu

send to TV

00:06 / 01:10

FIG. 19

FIG. 20

19/29menu

Recent Searches Popular Searches

q w e r t y u i o

a s d f g h j k l

p

@123 z

cancel donespace

x c v b n m , .

20/29

FIG. 21

menu

Recent Searches

how to train your dragon

Popular Searches

q w e r t y u i o

a s d f g h j k l

p

@123 z

cancel donespace

x c v b n m , .

FIG. 22

21/29menu

listgrid

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how to train your dragonfilter

TechnicolorHow to Train Your Dragon

TechnicolorHow to Train Your Dragon 3D

TechnicolorHow to Train Your Dragon: An IMAX Experience

TechnicolorHow to Murder Your Wife

play

D R A G O NHOW TO TRAIN YOUR

3 D

D R A G O NHOW TO TRAIN YOUR

3 D

D R A G O NHOW TO TRAIN YOUR

3 D

22/29

FIG. 23

menu

Rating: PGRuntime: 98 minutesStudio: DreamWorks AnimationReleased: March 26, 2010

sharepurchaserecord

Trailer

Comedy, Adventure, AnimatedFantasy,

more...

NEXT SHOWTIMEWEDNESDAYDec. 15, 3:00PM

I’ve seen this

This interests me

This isn’t my thing

Chris Sanders

Director

course for his people’s future.

school, he endeavors to prove himself as a true Viking, but when he

Hiccup (Jay Baruchel) is a Norse teenager from the island of Berk,where fighting dragons is a way of life. His progressive views andweird sense of humor make him a misfit, despite that his father(Gerard Butler) is chief of the clan. Tossed into dragon-fighting

befriends an injured dragon, he has the chance to plot a new

How to Train Your Dragon

D R A G O NHOW TO TRAIN YOUR

3 D

23/29

FIG. 24

Rating: PGRuntime: 98 minutesStudio: DreamWorks AnimationReleased: March 26, 2010

cancel

Trailer

Comedy, Adventure, AnimatedFantasy,

more...

NEXT SHOWTIMEWEDNESDAYDec. 15, 3:00PM

I’ve seen this

This interests me

This isn’t my thing

Chris Sanders

Director

course for his people’s future.

school, he endeavors to prove himself as a true Viking, but when he

Hiccup (Jay Baruchel) is a Norse teenager from the island of Bark,where fighting dragons is a way of life. His progressive views andweird sense of humor make him a misfit, despite that his father(Gerard Butler) is chief of the clan. Tossed into dragon-fighting

befriends an injured dragon, he has the chance to plot a new

How to Train Your DragonHow to Train Your Dragon

DreamworksBuy for 9.99

AmazonRent for 4.99

NetflixRent for 2.99

D R A G O NHOW TO TRAIN YOUR

3 D

24/29menu

VideosImages

Interactive App Additional Info

In the mythical world

wild dragons, comesthe story of Hiccup, aViking teenager...

of burly Vikings and

CrewCast

How to Train Your Dragon

FIG. 25

D R A G O NHOW TO TRAIN YOUR

25/29menu

Craig FergusonVoice Gobber

Kristen WiigVoice Ruffnut

Jay BaruchelVoice Hiccup Horrendous

America FerraraVoice Astrid

T J MillerVoice Tuffnut

Gerard ButlerVoice Stoick the Vast

Jonah HillVoice Snotlout

ChristophVoice Fishle

FIG. 26

26/29menu

Hiccup (voice: Jay

ccup (voice: Jay Baruchel),

Gobber (voice: Craig Gobber (voice: Craig right: Gobber

Hiccup (voice: Jay Hiccup (voice: Jay from left: Hiccup Jay Baruchel,

FIG. 27

D R A G O NHOW TO TRAIN YOUR

3 D

27/29

FIG. 28

D R A G O NHOW TO TRAIN YOUR

menu

DRAGON TRAINING TRAILER 1 I DON’T WANT

FRENCH TRAILER 2BUSTED

28/29

Hiccup (Jay Baruchel) is a Norseteenager from the island of Berk,where fighting dragons is a wayof life. His progressive views andweird sense of humor make hima misfit, despite that his father(Gerard Butler) is chief of theclan. Tossed into dragon-fightingschool, he endeavors to provehimself as a true Viking but

FIG. 29

Good Morning

NOW PLAYING

How to Train Your Dragon

Basil

PG, 98 minutes

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FIG. 30

menu

Max has a recommendationHow to Train Your Dragon 3D

D R A G O NHOW TO TRAIN YOUR

3 D