© Experian Limited 2008. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited.

Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work

may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.

Confidential and proprietary.

Contact Data Quality Modernization Efforts

Within Government Agencies

Thursday, January 20th, 2011

Teleconference #: 1-866-288-9872

Passcode: 535831

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 2

Experian QAS reviews the results of our November 2010 government research, highlight interesting trends in the government space and provide tips for improving data quality for government agencies

Today’s speakers:

Matthew Chase

Government Account Manager

Liz MacKenzie

Marketing Programs Specialist, Experian QAS

Questions from the audience

Welcome!Introductions and Overview of Today’s Session

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 3

To answer the following questions:

How do government agencies prioritize data quality among other strategic initiatives?

Are there common database issues that all government organizations face? Do these common issues vary by agency?

How do agencies measure data quality?

Are agencies using data quality to assist in their modernization efforts?

Why did we do this survey?

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 4

What was the research methodology?

November 2010

200 respondents from state and local government agencies

Produced by Global Market Insight

8 agencies surveyed:

Unemployment Insurance

Court and Clerk

Transportation

DMV

Law Enforcement

Elections

Tax and Treasurer

Health and Human Services

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 5

Modernization efforts continue to be widespread

93% of all respondents are currently involved in this type of initiative

Agencies understand the importance of contact data when it comes to their modernization efforts

84% of respondents recognize data management as an essential issue and enforce it

90% of respondents have or are currently working on a contact data management strategy

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 6

Impacts of inaccurate contact data quality

Inaccurate contact data impacts government agency’s ability to:

Provide services

Collect revenue

Enforce local law

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 7

Why are agencies maintaining contact data?

Reasons for maintaining contact data include:

Cost Savings

Increased Efficiency

Constituent Service Distribution

Constituent Satisfaction

Collection

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 8

Is your contact data quality accurate?

Common data accuracy errors reported:

Missing or incomplete data

Outdated information

Incorrect data

Duplicate data

Typos

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 9

Are there common road blocks to obtaining accurate contact data?

YES!

Common barriers with getting a data quality project up and running:

Lack of budget

Awareness of changes

Staff errors

Time

Internal resources

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 10

Steps to incorporate contact data tools into modernization efforts

1. Understand your database

2. Clean existing data

3. Remove duplicate records

4. Verify data during all capture processes

5. Enhance and update data

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 11

Overall trends gained from the research

Data quality is a priority for government agencies

Constituent service distribution is a key reason for data quality

Large amount of resources wasted on inaccurate data

Budget still ranked as key barrier to clean data

Agencies still use manual processes to clean data

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 12

QASProducts & services

Real-time verification Clean & enhance

Clean

QAS Batch (PC Based)

QAS Bulk Processing (Web Based)

Phone & Email Batch(Service)

Enhance

QAS De-duplification tool

NCOALink® (Service)

Address

QAS Pro (PC Based)

QAS Pro On Demand (Software as a Service)

QAS Pro Web (Web Based)

QAS Pro API (Integration Toolkit)

Phone and Email

QAS Phone (Service)

QAS Email (Service)

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 13

Please visit www.qas.comfor more information.