ConsumerSentiment Dec 2012

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    Bulletin

    Past performance is not a reliable indicator of future performance. The forecasts given above are predictive in character. Whilst every effort has been taken to ensure that the assumptions on which the forecasts are based are

    reasonable, the forecasts may be affected by incorrect assumptions or by known or unknown risks and uncertainties. The results ultimately achieved may differ substantially from these forecasts.

    Consumer Sentiment disappoints

    This is a very surprising result. When we saw the 5.2% increase

    in the Index in November, which came despite the Reserve Bank

    surprising by holding rates steady, it appeared that sentiment

    was finally starting to respond to the accumulated series of rate

    cuts since November last year. With that in mind it was therefore

    reasonable to expect that the Index would respond quite positivelyto the rate cut the Reserve Bank delivered last week.

    Instead the Index fell back to near its October level and is now

    3.2% below its November 2011 level. Households with a mortgage

    did respond positively to the rate cut with their confidence rising

    by 4.4%. However other respondents were quite downbeat.

    Confidence of those folks who are renting properties fell 9.1%

    while for those who wholly own their property confidence was

    down 10.9%.

    In this survey we also receive a measure of the major news

    categories which influenced respondents and how each category

    was assessed. The news items which had the largest impact were

    around economic conditions. An impressive 60% of respondentsrecalled news items on the economy. Next most prominent

    were interest rates (28.9% of respondents); budget and taxation

    (20.7%); international economic conditions (20.6%); inflation

    (13.9%); and employment (11.9%).

    Compared to last time this was surveyed, in September, news

    recall levels were lower for every category except interest rates.

    There was a particularly large fall in the proportion of consumers

    recalling news on budget and taxation (from 39.8% in September

    to 20.7% in December). Presumably respondents are becoming

    less aware of news on the introduction of a carbon pricing

    scheme and the mining tax, although the respondents that did

    recall news on these categories assessed it just as negatively as

    in September.

    Respondents continued to view news as quite negative around

    economic conditions; international conditions; and employment.

    Apparently the fall in headline unemployment from 5.4% to 5.2%

    which was announced during the survey week had limited impact

    on respondents.

    On the other hand, as expected, there was a big lift in

    respondents assessments of the news on interest rates.

    Unfortunately this was not sufficient to markedly improve

    confidence more generally around economic conditions or

    employment.

    The rate cut has further boosted confidence around whether

    now is a good time to purchase a house with the index trackingsentiment on this improving by a further 1.9% to reach its highest

    level since September 2009. That year Australian house prices

    increased 14% and were a major factor behind the Reserve Banks

    12 December 2012

    The Westpac Melbourne Institute Index of ConsumerSentiment fell by 4.1% in December from 104.3 in

    November to 100.0 in December.

    decision to begin the rate hike cycle which lasted until November

    2010. The authorities will be pleased that housing confidence has

    been building although ongoing pessimism around the economy

    and employment will limit the impact on actual housing market

    activity.

    Of the five components of the Index only one increased.

    Presumably because of the direct impact of the rate cut,respondents were more confident around the outlook for their

    finances (this sub-index up 4.6%) while the sub-index tracking

    views on finances compared to a year ago were down 7.2%. The

    sub-indexes tracking the one and five year outlooks for economic

    conditions were down 4.3% and 8.9% respectively; and, in a

    disappointment for retailers, the sub-index tracking views on

    whether now is a good time to purchase a major household item

    fell by 4.8%.

    The September survey also included additional questions on

    consumers savings preferences. There was a fall in the proportion

    of respondents who favour bank deposits, down 4.1% from a

    record 39% in September to 34.9% in December. In contrast we

    saw a 4.1% jump in the proportion of respondents who favour

    real estate to 24.0%. Apart from June this year, when a quarter of

    consumers favoured property, this represents the highest reading

    since 2005.

    The Reserve Bank Board next meets on February 5. For some time

    it has been our expectation that the Board will decide to cut rates

    again in the March quarter. This report strongly supports that

    case. Despite another rate cut and improving sentiment towards

    housing, consumers remain cautious and particularly concerned

    around the outlook for the economy and for employment. The

    Reserve Bank has two more months to assess the impact of its

    interest rate moves before its next meeting. Evidence to date is

    that low rates are not generating much traction with households.

    Hence there is likely to be a decision to further ease rates in

    February or March

    Bill Evans, Chief Economist

    Consumer Sentiment

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    Dec-90 Dec-94 Dec-98 Dec-02 Dec-06 Dec-10

    indexindex

    Sources: Westpac Economics, Melbourne Institute

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    Consumer sentiment December 2012

    avg* Dec 2010 Dec 2011 Nov 2012 Dec 2012 %mth %yr

    Consumer Sentiment Index 101.7 111.0 94.7 104.3 100.0 -4.1 5.6

    Family finances vs a year ago 90.0 87.6 79.9 91.8 85.2 -7.2 6.6

    Family finances next 12mths 108.6 110.9 100.3 100.2 104.8 4.6 4.5

    Economic conditions next 12mths 90.3 115.7 82.5 96.6 92.4 -4.3 12.1

    Economic conditions next 5yrs 90.8 95.6 88.3 96.8 88.2 -8.9 -0.1

    Time to buy a major household item 127.9 145.1 122.8 136.1 129.6 -4.8 5.6

    Time to buy a dwelling 122.5 118.3 123.4 139.8 142.2 1.7 15.2

    Time to buy a vehicle 121.8 136.1 119.3 137.5 138.4 0.7 16.0Source: WestpacMelbourne Institute *average over full history of the survey, all figures except dwelling and vehicle indexes are seasonally adjusted

    Survey interviews are conducted by OZINFO Research on the telephone using trained interviewers. Telephone numbers and the household respondent are

    selected at random. This latest survey is based on 1200 adults aged 18 years and over, across Australia. It was conducted in the week from 3 December to

    9 December 2012. The data have been weighted to reflect Australias population distribution. Copyright at all times remains with the Melbourne Institute of

    Applied Economic and Social Research.