CONSUMERS: THE DRIVING FORCE OF THE MARKET ECONOMY.
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Transcript of CONSUMERS: THE DRIVING FORCE OF THE MARKET ECONOMY.
CONSUMERS:THE DRIVING FORCE OF THE MARKET ECONOMY
Consumers have the most important role in a Market
Economy…Why?
Consumer Sovereignty
Consumers are in control because of their power to buy goods and services
If a producer is producing goods that are not being bought the producer goes out of business Supply and Demand..YOU are the demand
DO CONSUMERS REALLY HAVE A CHOICE IN THE ECONOMY?
Advertising
Is a way for the producers to try to generate a market for their product
Remember the idea of unlimited human wants and limited resources? Advertising works to create more wants
Some Examples:
Some Examples:
Positives of Advertising
Ads give us information
Allow us to comparison shop
Lower prices by uniting producers with consumers
Critics say:
Advertising is a way of manipulating consumers into buying something that you did not need
The purpose of advertising is to sell not to educate, we never see in an ad the bad side
Critics often point out that advertisements have created a culture of dissatisfied people
Help to spread fads
CONSUMER ISSUES:WHO REALLY RUNS THE ECONOMY?
Consumer Power
What do you do if you find out that your favourite company: Employs slave or child labour? Doesn’t use recycled products? Tests its products on animals? Uses/produces materials harmful to the
environment?
Ralph Nader: Unsafe at any speed (1966) Looked at the Automotive industry and the
unsafe products that they were producing Is an example of someone looking for
Government intervention in the economy
Consumer Power: Boycotts
A boycott is a decision by a group of consumers not to buy certain products
Environmental organizations use boycotts as one way to take action. In 2007, Greenpeace called for a boycott on oil and gas products
Animal rights groups boycotted the products of cosmetic companies because companies used animals to test product
Modern Boycotting Examples
Canadian Seafood Boycott by U.S Chefs 2013 In an attempt to stop Canadian annual seal
hunt, many Celebrity chefs are calling for a boycott of all Canadian seafood products
Sochi Olympics 2014 People around the world calling for
Countries to boycott attendance at the Sochi 2014 Olympics in order to protest Putin’s “Anti-Gay Propaganda Laws”
ENVIRONMENTAL CONCERNS
Limited Resources, why?
Earth from space
Adam Smith thought that the economy needed constant growth, which means more resources
Environmental problems:
Pollution is one of the major problems that industrialized nations face
Not only from removal of resources, but of where to put our waste
Problems:
Major cities in our world are becoming unsafe to live in due to the air pollution
Acid rain destroys crops and trees
Greenhouse effect
Environmental problems…: Global warming
could potentially cause super storms
CFCs have deteriorated the ozone layer over both poles
Renewable natural resources have been over exploited (forests, fisheries)
Environmental Problems
At some point we have to say STOP and start protecting the environment Where do industry and consumers factor
into this?