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Sports Video Highlights & Social MediaConsumer survey by Ring Digital llc Published at VideoNuze Summit, June 2017

Sponsored by

Consumer survey data can bring important qualitative insights to explain digital user data.

Author: @BrianLRing

Methodology & Survey Panels

• All surveys cited with sample sizes, fielding dates and margins of error.

• The survey was independently designed by Brian Ring and conducted on Survata, using a Census representative sample of 527 U.S. Internet Adults. Panel consists of users that ‘watch sports video highlights via paid or free social or streaming video apps’ either frequently or occasionally.

Executive Summary• Social apps: Tops for viewing highlights.

34% call a Social app their ‘Go-to’ platform. Good news: Frequent viewers, less so. (Facebook #1, YouTube #2.)

• By far, the most important content on social? Highlights. 37% selected highlights as favorite content type. 18% selected ‘Funny & unusual moments’.

• Catch-up-to-Live: Easily tops the wishlist of enhanced video features. 58% selected CUTL as a Top 3 feature.

• Condensed games & recaps — perfect for migrating fans from Social to O&Os. 53% of Occasional sports highlight viewers listed this as a Top 3 feature vs. 40% for Frequent sports highlight viewers.

Thuuz Sports powers UX for NBC Sports Scores, DISH Network, Charter & others. Ask about Headlines & Automated Highlights for Social Video.

‘Go-to’ App for Highlights

Social is the “Go-to” app for 34% of sports video highlights users. TVE apps? Just 24%.

Which of the following categories best describes your favorite "go-to" app for watching sports video highlights?

n=527 | Margin of Error = 4.3% at 95% | Survata, “Occasionally + Frequently watch sports video highlights” | US Internet ages 13 - 64 | May 15, 2017

4.4%5.9%10.6%

20.7%23.7%

34.2%Social Media appTV Network app

Sports Scores & News appLeague or Conference app

Team or Venue appFantasy Sports app

Social is “Go-to” App - Frequents: 27.2%- Occasionals: 36.8%

Good news: Frequents are ready to switch!

Faceb

ook

YouTu

be

Twitte

r

Instagram

Snapch

at

Pinteres

t

0.7

6.8%10.1%

17.1%18.0%

42.9%63.2%

Facebook & YouTube are the top social platforms for watching sports video highlights.

Which of the following social media apps do you use on a regular basis to watch sports video highlights?

Platform Popularity rankings for

Sports Video Highlights

Social Platform Ranking

n=527 | MoE = 4.3% at 95% | Survata, “Sports video highlights viewers” | US Net users ages 13 - 64 | May 15, 2017 | Sponsored by Thuuz Sports - automated content & metadata for tune-in

Social Media Content

Highlights & replays are the most essential content type on Social. (Let’s leverage this.)

From the list below, please select your top-most favorite type of video content for watching on social media sites.

4.2%4.4%5.1%7.2%9.9%13.7%17.5%

37.4%Highlights & replays of exciting game actionFunny & unusual moments in game

News updates on the world of sportsGIFs, pics, emojis and other fun graphic images

Commentary & analysis of games, players & teamsPre- & Post-game interviews w coaches, players

Fan uploads e.g. fandom videos, kiss camsLive social streaming from players & teams

n=527 | Margin of Error = 4.3% at 95% | Survata, “Occasionally + Frequently watch sports video highlights” | US Internet ages 13 - 64 | May 15, 2017

Note: Pre-survey, my guess was that many of these would be higher.

Intense Interest in CUTL

Catch-up-to-Live drives tune-in, creates ultra-premium ad avails, & survey says 82% like it.

0

0

0 34%

23%25%

12%5%

1%1%

How interested would you be in a feature that enabled you to tune-in late to a game and catch-up to Live TV with a condensed version of the minutes you missed?

1 2 3 4 5 6 7

Sample size n=157 Google Surveys, U.S. Internet Adults 9/18/16

ranked their interest in Catch-up-to-Live

at 7 out of 7Key: 1 = Not very interested; 7 = Very interested

34%Among sports

highlights viewers:

82%

Wanted: Top 3 Features

58.4% voted CUTL as a Top 3 desired feature.(True for both ‘Frequents’ & ‘Occasionals’.)

Which three of the following advanced video features would you most like to see added to your favorite sports video highlights app?

17.1%23.9%31.1%34.2%37%

46.3%49.3%

58.4%If tuning-in late to game, catch-up on key plays you missed*Condensed games & recaps of selectable durationIn-depth replays with camera angles, slo-mo & stats

Personalized daily highlights show of custom durationInteractive navigation to exciting games, plays & moments

More bonus content (e.g. live streams & interviews)Curated playlists of favorite players, teams

More interactivity e.g. Live streams, Q&As, contests, trivia

*For “Condensed games & recaps”, Frequents = 40.1%; Occasionals = 53.2% n=527 | Margin of Error = 4.3% at 95% | Survata, “Occasionally + Frequently watch sports video highlights” | US Internet ages 13 - 64 | May 15, 2017 | Sponsored by Thuuz Sports, creator of automated, optimized CUTL metadata

Second Screen 2.0

Instant Replay 2.0: 33% voted ‘Multiple camera angles’ as the MOST desired enhancement.

“Instant Replays” are an essential element of sports TV production. Mobile Apps provide opportunities for enhanced Instant Replays on the “second screen.” Which of the following video enhancements is most interesting to you?

Below is a break-down of the remaining 67% that did not select “multiple camera angles” as their top-most desired video enhancements.

58% of the remaining votes went to ‘AR-like’

features integrating text & graphical placements

on top of the video.}

n=527 | Margin of Error = 4.3% at 95% | Survata, “Occasionally + Frequently watch sports video highlights” | US Net age 13-64 | 5/15/17 Sponsored by Thuuz Sports’ GameFlow headlines for social media

13% for Team/Venue App users

8%7%

16%

21% 21%

27% Super slo-mo & zoomContextual headlinesCool stats & facts“On-air” commentsInstructional contextHear alternate audio

Wizardstaketheleadafterbeingdownfornearly9minutes.Score:70-69infavoroftheWizards.09:46in4thqtr.

Downtothewire:Justunder6minutesremaining.Score:77-75infavoroftheWizards.05:48in4thqtr.

ThomaswithathreetoputCelticsbackinfront.Score:80-79infavoroftheCeltics.04:44in4thqtr.

MorriswithathreetoputWizardsbackinfront.Score:82-80infavoroftheWizards.03:45in4thqtr.

ThuuzGameFlowHeadlines.Customizedspecificallytodrivetune-infromsocial,20– 40timesagame.

2nd Screen: Other Genres

Our Wild Card question surprised us: Local news was #1 on the wishlist for other genres.

In your opinion, which three genres below can benefit the most from graphical text, stats, multiple angles and interactivity? (Non-sports.)

13.7%19.2%20.1%20.3%

25%32.4%35.7%

43.6%Breaking News: LocalBreaking News: National and Global

Local TV Newscasts, DailyLive TV Events e.g. Award Shows, Tribute Shows

Dramas, Sitcoms and other scripted showsReality TV Shows

Daily/Weekly Politics and Business News & TalkTalk Shows: Weekday Morning, Late Night

n=527 | Margin of Error = 4.3% at 95% | Survata, “Occasionally + Frequently watch sports video highlights” | US Internet ages 13 - 64 | May 15, 2017

Socially Responsible

Nielsen Social Content Ratings data shows fascinating relationship between the networks, producers, and talent.

Avg Engagements per TV-related Tweet by Owned Handle Type

0

30

60

90

120

Cast/Player Program Network

Comedy Drama Reality Sports Event

Source: Nielsen, Social Content Ratings, 10/3/16 - 11/13/16, U.S. only. Owned Tweets w at least one engagement for new/live episodes, excluding those aired on regional sports networks.

Sports Nets have a unique opportunity to make their Social voice a brand asset.

Thuuz Sports powers automated EPG &

Social Media headlines for all major sports.

1-Anygameacrossallmajorsports

2-Weanalyzeeveryplay,string,possessionandsequence

3-WeassemblethemostexcitinghighlightsusingourAI-drivenreal-timeExcitementRatings

AI-generated Metadata for Advanced Sports Video Highlights Workflows

Cross-game,Cross-sportsHighlights CustomLengthCondensedGames

*ExcitementRatings&Headlines*AutomatedSocialHighlights*ExcitingGameTune-inAlerts*B2CAppDevelopmentServices

Enables:

Customers:

Products:

Allscoringplays

Catch-uptoLive

15mins,3games

YourFantasyRoster