Consumer Electronics Industry Perspective Todd Rytting – Pres & CEO, Panasonic Electric Works...
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Transcript of Consumer Electronics Industry Perspective Todd Rytting – Pres & CEO, Panasonic Electric Works...
Consumer Electronics Industry Perspective
Todd Rytting – Pres & CEO, Panasonic Electric Works Laboratory
Jim Hunter – Founder & CTO, 4Home, Inc.Paul Fulton – GM, Cisco Prosumer Business UnitMike Coop - Founder, HeyCoop
Moderator: Bill Rose – Principle, WJR Consulting, Inc.
Consumer Industry Questions
• Demand – what do consumers want?
• Design – what features, interface do they want?
• Channel – where/from whom will they buy it?
• Support – who will install and maintain it?
• Cost – who is paying for it?
Goals
• Consumers– Save money– Maintain or improve comfort and convenience
• Utilities– Shift / shed load– Make money
• CE Industry– Make money
These goals are not always aligned
How To Meet the Goals
• Energy Efficient Products– Voluntary (Energy Star, good marketing)– Involuntary (regulations)
• Change Consumer Behavior– Slow– Education (who pays for it?)
• Smart Products and Services
• Change the regulatory environment
Channel, Channel, Channel
• Traditional Retail• Online Retail• Utility• Service Provider (Telco/Cable)• Custom Installer• Builder• Something Else?
Demand Product Design
BuyerAisle Placement
Salesforce Installer
Customer Satisfaction
It takes a village to sell a product
LESSONS LEARNED OVER 25 YEARS IN CONSUMER ELECTRONICS
1. Video Game Industry2. Structured Wiring Systems3. Retail Buyers