By sujith bhaskar R

Consumer Durables

About Us

•The Whirlpool brand is the world's No. 1 global appliance brand and ranks among the world's most valuable brands identified by Brand Finance,• The world’s leading independent brand valuation and marketing metrics consultancy.•Whirlpool Corporation is a leader of the $100 billion global home appliance industry.

MissionEveryone, Passionately Creating Loyal Customers for LifeOur mission defines our focus and what we do differently to create value. We are a company of people captivated with creating loyal customers. From every job, across every contact, we will build unmatched customer loyalty…one customer at a time.

VisionEvery Home… Everywhere… with Pride, Passion and PerformanceOur vision reinforces that every home is our domain, every customer and customer activity our opportunity. This vision fuels the passion that we have for our customers, pushing us to provide innovative solutions to uniquely meet their needs.

Pride... in our work and each other

Passion... for creating unmatched customer loyalty for our brands

Performance... that excites and rewards global investors with superior returnsWe bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere.

Objective

InnovationOperational ExcellenceCustomer Excellence

Products

Whirlpool manufactures appliances across all major categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.

Services

Whirlpool is transforming into a completely customer-centered company where the customer lies in the core of every of our functions. This focus has arrived as direct consequence of our core competency of customer excellence. It allows us to build Customer Loyalty.

About Us

Toshiba, a world leader in high technology, is a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances.

Objective

Vision

Toshiba delivers technology and products remarkable for their innovation and artistry - contributing to a safer, more comfortable, more productive life.

We bring together the spirit of innovation with our passion and conviction to shape the future and help protect the global environment - our shared heritage.

We foster close relationships, rooted in trust and respect, with our customers, business partners and communities around the world.

Mission

Products

Services

The Toshiba Group companies, based on our total commitment to people and to the future, are determined to help create a higher quality of life for all people, and to do our part to help ensure that progress continues within the world community.

Bibliography

• http://www.whirlpoolindia.com/• http://www.toshiba.co.jp