A Study of Consumer Durable Market For

8/10/2019 A Study of Consumer Durable Market For

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Submitted by

MANAV PUNDHIR

ROLL NO. - M2013029


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The CTV production was 17.10 millionunits in 2013-14 and is expected to growby at least 25 per cent. At the

disaggregated level, conventional CTVvolumes have been falling while flat TVshave grown strongly

. It is growing very fast because of rise in

living standards, wide range of choice, asmany foreign players were entering in themarket with the increase in income levels


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To find number of brands of consumerdurable in NOIDA district.

To study brand preference of consumer for

consumer durable goods.. To find most important parameter for

selection of brand of Colour television,Refrigerators, Washing machine.

To study profit margin of major brands inconsumer durable.


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DATA COLLECTION:

The data collected in this research by twomethod i.e. Secondary data and by Primary

Data.SECONDARY DATA

These data were collected from various paststudies and other sources of the company.

PRIMARY DATA:These data were collected by personalinterview with retailers/ dealer


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TYPES OF SAMPLING: Random sampling

SIZE OF THE SAMPLE: 12 dealers &retailers

AREA OF RESEARCH Noida

DURATION OF RESEARCH: 35 Days


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Our Vision

Samsung is guided by a singular vision: tolead the digital convergence movement.

Our Mission

Everything we do at Samsung is guided byour mission: to be the best digital-

Company.


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Named Yoon-Woo Lee as a Vice Chairman& CEO of Samsung Electronics

Samsung unveils new technology for

Consumer Home Entertainment (DNIe) Launched the worlds' first Blu-Ray Disc

Player

Developed 1.72"Super-Reflective LED

Screen Launched "Stealth Vacuum," a vacuum

cleaner with the world's lowest level ofnoises


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Samsung India aims to be the BestCompany in India by the Year 2014. BestCompany in terms of both the internal

workplace environment as well as theexternal context in which the Companyoperates.

. Our aim is to gain technological leadership

in the Indian marketplace even as our goal isto earn the love and respect of more andmore of our Indian consumers.


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while visiting the shop most of the dealers soldentire consumer durable product including C-TV,Refrigerator, Washing Machine

during the survey in consumer durable industry in

NOIDA district and rural area of NOIDA district LGis leading in Colour television, Washing Machine,Refrigerator.

Advertising of SAMSUNG CTV is more effective as

compare to the competitors. LG is the most selling product as compare to the

SAMSUNG


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With respect to the above study and thefindings thereby, the company has definitelyentrenched into the urban market.

With few more concerted efforts, the saidorganization needs to enter the rural marketin order to completely establish itself all over.

The company has large no. of satisfied

customers. The company has wide range of products

available in the market.


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If the SAMSUNG Ltd. reduces their productprice like LG and VIDEOCON thenSAMSUNG will take over the LG in all

categories Company should target upper middle class

or premium class customers.

SAMSUNG ltd. should try to trap the ruralmarket.

SAMSUNG ltd. Establish the service centeras per every sector in Noida place.


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Thank you

Thank you

A Study of Consumer Durable Market For

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