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Transcript of CONSUMER CONFIDENCE SURVEY IN PAKISTAN · Healthcare Commercial Strategy & Advisory Services 9 ‒...
CONSUMER
CONFIDENCE SURVEY
IN PAKISTAN
December 2019│Key Insights
16 January 2020
Abdul Sattar Babar
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
A GLOBAL LEADER IN MARKET RESEARCH
IPSOS
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
KEY FIGURES
FOUNDED IN FRANCE IN
IPSOS IS THE
WORLD’S THIRD
LARGEST
MARKET
RESEARCH
COMPANY
MARKETS
MORE THAN
EMPLOYEES SERVICES
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
40 YEARS OF LEADERSHIP IN MARKET RESEARCH
Didier Truchot
founds Ipsos
Start
of the expansion
in Europe
Expanding
beyond
Europe
Merger
with Synovate
Ipsos accelerates
its transformation
with Total
understanding
Market leadership
consolidation
with the acquisition
of four divisions
of GfK Custom
Business Research
and Synthesio
Stock Exchange Listing
Paris Bourse
Ipsos starts
Its’ transformation
with the New Way
programme
1975 1990 1997 2011 2017 20181999 2014 2019
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
A WORLD LEADER
22 Minterviews offline
25 Minterviews online
Over
5,000 clients
Access panels
in over
140 countries
2018 revenue
€1,749.5 M
Includingproprietary
panels in
57 countries37%
AMERICAS
19%ASIA-PACIFIC
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
To help our clients make the right decisions and take action.
AT IPSOS, WE PROVIDE TRUE UNDERSTANDING ABOUT…
MARKETS.SOCIETY. PEOPLE.
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
THOUGHT
LEADERSHIP
HAS ALWAYS
BEEN PART
OF IPSOS’ DNA
Global Science
Organisation
A team of renowned
scientists and experts
Tech Team A
enhancing the role of
innovation and
technology
Putting these
innovations into action
to better serve our clients
Partnerships with universities
and academic institutions.
Two working partnerships
have already been established :
MIT Innovation Lab in Boston
and the Sorbonne in Paris
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Ipsos Knowledge Centre
creating and sharing
Ipsos' expertise with
teams and clients
INNOVATION INSPIRED BY SCIENCE, TECHNOLOGY AND KNOW-HOW
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
IPSOS EXPERTISE - 75 SERVICESIncorporating new services
HAVE THE DATA
IN REAL TIME
Mobile, Services Overnight,
Enterprise Feedback Management
(EFM).
MEASURE
DIFFERENTLY
Web listening, Communities,
Behavioural Economics,
Ethnography, Neurosciences,
Consumer & Retail Audit,
Mediacell
ANALYSE
BIG DATA
Data analytics / Data Science,
Ipsos Science Center, Path-to-
Purchase
OFFER EXPERT
ADVISORY SERVICES
Market Entry Research,
Workshops, Advisory services,
Insight Cloud
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Through a range of specialised services, our teams provide accurate and
relevant information that will help you make smarter decisions, faster and more
consistently across markets.
OUR SERVICES
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
CAPABILITIES
CITIZENS
CORPORATE REPUTATION
PUBLIC AFFAIRS
Public Policy Improvement
International Social Research
Political & Public Opinion Polling
Global Advisor
Trends and Syndicated Studies
DOCTORS
& PATIENTS
HEALTHCARE
Healthcare Commercial Insights
Healthcare Evidence, Value and Access
Healthcare Commercial Strategy & Advisory Services
9
‒
SOCIAL INTELLIGENCE ANALYTICS
Social Listening Tools by Synthesio
Social Media Mining & Data Science
Social Media Research & Insight Services
IPSOS UU – QUALITATIVE RESEARCH
Communities
Ethnography / Immersion
Open Exchanges
Labs
Curation
Workshops
DIGITAL PLATFORM
GLOBAL SCIENCE ORGANISATION
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
IPSOS IN PAKISTAN
PRESENT IN PAKISTAN SINCE
PHONE CAPABILITIES
MORE THAN
FACE TO FACE CAPABILITIESQUALITATIVE CAPABILITIES
HOME ON THE STREETCLT
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
OUR PUBLICATIONS IN PAKISTAN
We believe in knowledge sharing
Based on in-depth research across urban and
rural Pakistan, the book enables global
businesses to gain a wider understanding of
Pakistan’s consumer market
Brand Elections is a step towards creating a
genuine, consumer driven, marketing industry
barometer for brands. Built on authentic research
data of Consumer Multimedia Index (CMi) which is
the first of its kind and the largest single-source data
in Pakistan.
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
SYNDICATED RESEARCHES
Only company with most syndicated studies in Pakistan
Fintech*Watch
Frist study to Assess new trends in Digital
Financial Services
Study to understand Kids media
habits and lifestyle/ activities
KTLM
Study to explore Pakistani women.
Their lifestyle/ behavior / attitude etc.
She Speaks
Only Nationwide study, with 9
successful waves
Consumer Multimedia Index
Decoding the Youth
YOUTH
Study on Pakistani Millennials
Millennials
Mothering motivations of Asian &
Pakistani MuMs
Mothering Excellence
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
PUBLIC AFFAIRS RESEARCH IN PAKISTAN
Dealing with many contemporary challenges in
PakistanDemocratic governance
Elections and Politics
Family Planning
WaSH
Women Empowerment
Industry-Academia
linkage
Religious Tolerance
Citizen Satisfaction
Education
LOCAL CLIENTELE – PAKISTAN
Tobacco
Beverages
Media Agencies
Energy
QSR
Telecom
Pharmaceuticals
Media Groups
Confectionery Retail & Distribution
BFSI
Social Others
FMCG
Electronics
Education
IPSOS
GLOBAL CONSUMER
CONFIDENCE INDEX (GCCI)
PAKISTAN-DECEMBER 2019
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
METHODOLOGY SAMPLE TARGET RESPONDENT
• Face to face interviews
• Random selection of households
• Respondent selection via Kish
grid
• Data collection: December, 2019
Sample Size: 2900
Coverage: Nationwide (Urban and Rural)
• No. of cities: 40+
• No. of villages: 80+
Gender : Male/Female (50:50)
Age : 18+ (General Public)
SEC : All SECs
RESEARCH DESIGN
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
GCCI NATIONAL INDEX: Reflects respondents' perception of current local economy, future local economy,current financial situation, future financial situation, major purchase comfort, household purchase comfort,job security, investment confidence, job loss experience and job loss expectation within their country.
Ipsos GLOBAL CONSUMER CONFIDENCE INDEX (GCCI*)
GCCI CURRENT INDEX: Reflects respondents' perception of current economic climate, ability to make household purchases, job security, and investment confidence within the country.
GCCI INVESTMENT INDEX: Reflects respondents' perception of current financial situation, future financial situation, major purchase comfort, household purchase confidence within the country.
GCCI EXPECTATION INDEX: Reflects respondents' attitude regarding the future local economy, future financial situation and job loss expectation within their country.
GCCI JOB INDEX: Reflects respondents' perception regarding Job security, job loss experience, and job less expectation within the country.
GCCI NATIONAL INDEX
* GCCI Index is also known as Primary Consumer Sentiments Index (PCSI)
The National index result is driven by the aggregation of four weighted sub-Indices
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
I GLOBAL CONSUMER CONFIDENCE INDEX (GCCI)– PAKISTAN
48.5
32.8
39.5
19.2
CURRENT INDEX
56.843.6
EXPECTATIONS INDEX
42.2
19.1
INVESTMENT INDEX
56.2 49.7
JOBS INDEX
Global Averages
NATIONAL INDEX – Dec. ‘19
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Ipsos GLOBAL CONSUMER CONFIDENCE INDEX (GCCI) - Pakistan
IPSOS GLOBAL CONSUMER CONFIDENCE INDEX (GCCI)– PAKISTAN VS EMERGING
MARKETS
NATIONAL INDEX- Dec. ‘19
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
© Ipsos | Consumer Confidence
Survey in Pakistan – December
2019
CURRENT INDEX 19.2 42.7 69.1 28.2 33.3 25.8 60.6
EXPECTATIONS INDEX 43.6 65.6 71.6 48.0 50.6 43.5 66.6
INVESTMENT INDEX 19.1 50.4 68.7 32.2 40.6 27.5 64.7
JOBS INDEX 49.7 42.6 66.3 43.8 41.0 37.1 53.8
32.8
49.4
69.1
38.140.1
33.7
61.1
PAKISTAN BRAZIL CHINA RUSSIA SOUTH AFRICA TURKEY INDIA
GLOBAL
AVERAGE48.5
Pakistan Global
AverageAsia-Pacific
Middle East/
North AfricaG7 BRICS
IPSOS GLOBAL CONSUMER CONFIDENCE INDEX (GCCI)– PAKISTAN VS EMERGING
MARKETS
NATIONAL INDEX – DEC’ 2019
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Expectations Index 43.6 56.8 58.4 57.7 55.0 60.5
Investment Index 19.1 42.2 45.7 46.5 38.1 51.3
Jobs Index 49.7 56.2 60.0 50.7 64.0 49.5
National Index 32.8 48.5 52.0 50.3 48.4 51.6
Current Index 19.2 39.5 43.2 45.2 37.1 46.8
LAST ONE YEAR
AS RECALED BY PAKISTANI’S
CONSUMER
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
MAKING A MAJOR PURCHASE, LIKE A HOME OR CAR
Compared to 1 year ago, are you NOW more
or less comfortable making a major purchase,
like a home or car?
یہ بتائیے کہ گذشتہ ایک سال پہلے کے مقابلے میں آج کل آپ
کے لئے کوئی بڑی خریداری کرنا مثالً جائیداد، گاڑی یا نئے
کپڑے وغیرہ خریدنا آسان ہوگیا ہے یا مشکل ہوگیا ہے؟
MORE COMFORTABLE
9%DEC’19
10%AUG’19
Compared to 1 year ago, how are you feeling?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
MAKING OTHER HOUSEHOLD PURCHASES
Compared to 1 year ago, are you NOW more
or less comfortable making other household
purchases?
یہ بتائیے کہ گذشتہ ایک سال پہلے کے مقابلے میں آج کل آپ
کے لئے عام گھریلو یا ذاتی استعمال کی اشیاء کی خریداری کرنا آسان ہوگیا ہے یا مشکل ہوگیا ہے؟
MORE COMFORTABLE
Compared to 1 year ago, how are you feeling?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
10%DEC’19
11%AUG’19
JOB SECURITY FOR YOURSELF, YOUR FAMILY AND OTHER PEOPLE
Compared to 1 year ago, are you NOW more
or less confident about job security for yourself,
your family and other people you know
personally?
یہ بتائیے کہ گذشتہ ایک سال پہلے کے مقابلے میں آج کل آپ
اپنی یا اپنے گھرانے کے افراد یا جان پہچان والے افراد کے
ذریعہ معاش مثالً مالزمت، کاروبار وغیرہ کے باقی رہنے کے
حوالے سے مجموعی طور پر کس حد تک کم یا زیادہ پراعتماد
ہیں؟
MORE COMFORTABLE
Compared to 1 year ago, how are you feeling?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
17%DEC’19
18%AUG’19
ABILITY TO INVEST IN THE FUTURE
Compared to 1 year ago, are you NOW more
or less confident to invest in the future,
including your ability to save money for your
retirement or your children’s education?
یہ بتائیے کہ گذشتہ ایک سال پہلے کے مقابلے میں آج کل آپ
اس حوالے سے کس حد تک کم یا زیادہ پراعتماد ہیں کہ آپ میں
ادی مستقبل مثالً ریٹائرمنٹ کے بعد یا اپنے بچوں کی تعلیم، ش
وغیرہ کے اخراجات کے لئے پیسہ بچانے کی صالحیت موجود
ہے؟
MORE COMFORTABLE
Compared to 1 year ago, how are you feeling?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
18%DEC’19
20%AUG’19
LOST JOB AS A RESULT OF ECONOMIC CONDITIONS
Thinking of the last 1 year, have you, someone
in your family or someone else you know
personally lost their job as a result of economic
conditions?
یہ بتائیے کہ کیا گذشتہ ایک سال کے دوران آپ یا آپ کے
گھرانے کے کسی فرد یا آپ کے کسی جاننے والے کو معاشی
صورتحال کے باعث اپنے ذریعہ معاش مثالً مالزمت، کاروبار
وغیرہ سے ہاتھ دھونا پڑا؟
YES
Compared to 1 year ago, how are you feeling?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
31%DEC’19
38%AUG’19
MOST WORRYING
ISSUES
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Ipsos’ Primary
Consumer Sentiment
Index (PCSI) – Pakistan
August’19
Ipsos’ Primary
Consumer Sentiment
Index (PCSI) – Pakistan
August’19
According to you, which of the following is the MOST worrying issue in Pakistan?
یہ بتائیے کہ آپ کے خیال میں
پاکستان کے مندرجہ زیل مسائل
میں سے سب سے زیادہ پریشان
کن مسئلہ کونسا ہے؟
Unemployment remains the most
worrying issue, followed by high
inflation and burden of additional
taxes.
MOST WORRYING ISSUES – TOP OF MIND (SINGLE RESPONSE)
*Top of Mind or First Mention
refer to the first concern that
comes to Pakistani’s minds
when thinking of their
concerns.(Single response)
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
52
50
49
48
44
34
27
24
21
21
17
17
17
17
16
INCREASE IN INFLATION
INCREASING POVERTY
UNEMPLOYMENT
INCREASE IN ELECTRICITY PRICE
BURDEN OF ADDITIONAL TAXES
ELECTRICITY LOAD SHEDDING
DECREASING VALUE OF RUPEE
LACK OF FACILITIES IN HEALTHCARE & TREATMENT
TERRORISM
UNAVAILABILITY OF WATER FOR DOMESTIC USAGE
CORRUPTION, BRIBERY, BLENDING & NEPOTISM
DECREASING FREEDOM OF SPEECH & CENSORSHIP ON MEDIA
DISCRIMINATION BEHAVIOR IN IMPLEMENTATION OF LAW &JUSTICE
INTERFERENCE OF STATE DEPARTMENTS IN EACH OTHERSMATTERS
INCREASE IN EXTREMIST THOUGHTS & BEHAVIORS
Ipsos’ Primary
Consumer Sentiment
Index (PCSI) – Pakistan
August’19
Ipsos’ Primary
Consumer Sentiment
Index (PCSI) – Pakistan
August’19
According to you, which of the following is the OTHER worrying issue in Pakistan?
Cost of living, unemployment &
poverty are the other most
worrying issues among
Pakistani’s.
OTHER WORRYING ISSUES (MULTIPLE RESPONSES)
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Ipsos’ Primary
Consumer Sentiment
Index (PCSI) – Pakistan
August’19
Ipsos’ Primary
Consumer Sentiment
Index (PCSI) – Pakistan
August’19
According to you, which of the following is the MOST worrying issue in Pakistan?
Unemployment remains the most
worrying issue, followed by high
inflation and burden of additional
taxes.
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
81
79
56
55
51
36
28
28
25
23
19
19
18
17
17
Very satisfied
Very dissatisfied
Fairly satisfied
Fairly dissatisfied
4%
20%
37%
40%
SATISFIED OR DISSATISFIED WITH THE WAY THINGS ARE GOING IN PAKISTAN TODAY
77%
24%
Present situation in Pakistan?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Now, thinking about Pakistan, overall, are you satisfied or dissatisfied with the way things are going in Pakistan today?
غیر مطمئن ہیں؟یاائے مہربانی پاکستان کی موجودہ صورتحال کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ آجکل پاکستان کی مجموعی صورتحال سے کس حد تک مطمئنرب
3%
18%
39%
40%
Very satisfied
Very dissatisfied
Fairly satisfied
Fairly dissatisfied
DESCRIBE THE CURRENT ECONOMIC SITUATION IN PAKISTAN
79%
21%
Present situation in Pakistan?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Now, thinking about our economic situation, how would you describe the current economic situation in Pakistan
?
گی؟/اب پاکستان کی معاشی صورتحال کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ پاکستان کی معاشی صورتحال کے بارے میں کیا کہیں گے
CURRENT STATE OF THE LOCAL ECONOMY
Present situation in Pakistan?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a
very weak economy.
کا مطلب 1کے اسکیل کی مدد سے دیں جہاں 7سے 1گی؟ آپ اپنا جواب /یہ بتائیے کہ آپ اپنے عالقے کی معاشی صورتحال کے بارے میں کیا کہیں گے
کا مطلب بہت مضبوط معیشت ہے؟7بہت کمزور معیشت جبکہ
Top 2 Box
5%
1%
4%
12%
17%
25%
23%
19%
7 Very strong
6
5
4
3
2
1 very weak
Bottom 2 Box
42%
CURRENT PERSONAL FINANCIAL SITUATION
Present situation in Pakistan?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong
today and 1 means it is very weak.
کے اسکیل کی 7سے 1گی؟ آپ اپنا جواب /یہ بتائیے کہ آپ اپنے عالقے کی معاشی صورتحال کے بارے میں کیا کہیں گے
کا مطلب بہت مضبوط معیشت ہے؟7کا مطلب بہت کمزور معیشت جبکہ 1مدد سے دیں جہاں
1%
4%
13%
19%
26%
21%
17%
7 Very strong
6
5
4
3
2
1 very weak
Top 2 Box
5%
Bottom 2 Box
38%
FUTURE OUTLOOK
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Looking ahead 6 months from now, what do you expect?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
COUNTRY HEADING IN RIGHT/WRONG DIRECTION?
21%Right Direction
79%Wrong Direction
Looking ahead 6 months from now, what do you expect?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
EXPECTED STATE OF LOCAL ECONOMY
Looking ahead six months from now, do you expect the economy in your local area to be much stronger,
somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
آئندہ چھ ماہ کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ کے خیال میں آئندہ چھ ماہ کے دوران آپ کے عالقے کے معاشی صورتحال کیسی ہوگی؟
Much stronger
Somewhat stronger
About the same
Somewhat weaker
Much weaker
24% 23%
15% 15%
3% 3%
32% 29%
27% 31%
DEC'19 AUG'19
Looking ahead 6 months from now, what do you expect?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
EXPECTED FINANCIAL SITUATION
Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
آئندہ چھ ماہ کے بارے میں سوچتے ہوئے یہ بتائیے کہ آپ کے خیال میں آئندہ چھ ماہ کے دوران آپ کی اپنی معاشی صورتحال کیسی ہوگی؟
Much stronger
Somewhat stronger
About the same
Somewhat weaker
Much weaker
24% 23%
15% 15%
3% 3%
32% 29%
27% 31%
DEC'19 AUG'19
Looking ahead 6 months from now, what do you expect?
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
LIKELIHOOD OF LOSING JOB
Now look ahead at the next six months. How likely is it that you, someone in your family/someone else you know personally will lose their job as a result of economic conditions?
ے والے کو معاشی صورتحال کے باعث اپنے اننیہ بتائیے کہ آپ کے خیال میں اس بات کا کس حد تک امکان ہے کہ آئندہ چھ ماہ کے دوران آپ یا آپ کے گھرانے کے کسی فرد یا آپ کے کسی ج
ذریعہ معاش مثالً مالزمت، کاروبار وغیرہ سے ہاتھ دھونا پڑیں گے؟
Much stronger
Somewhat stronger
About the same
Somewhat weaker
Much weaker
24% 23%
15% 15%
3% 3%
32% 29%
27% 31%
DEC'19 AUG'19
Would you agree or disagree* that……..
13
11
8
9
34
38
31
40
I am getting ahead financially
My current quality of life is very good
I am very optimistic that I will be able toafford the leisure activities I like in the
next couple of years
I expect my overall quality of life to bemuch better in 5 years than it is now
% Agree (6-7) % Disagree (1-2)
* Responses on 7 points scale
Compared to the % of agree
Results of Aug ‘19
0
1
-1
-3
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
Q: Rate the current state of the economy in your local area using ascale from 1 to 7, where 7 means a very strong economy today and 1means a very weak economy.
79%Unemployment
Strong
Neither Strong Nor Weak
Weak
August‘19
32.881%Increase in inflation33.8
Q: Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strong todayand 1 means it is very weak.
55%Burden of taxes
Strong
Neither Strong Nor Weak
Weak
Personal Financial Situation
Top 4 Concerns For PakistaniCountry Economic Situation
PAKISTAN GCCI, DECEMBER 2019
GCCI INDEX
DEC’19
Sub indices Dec’19
Current Index 19.2
Expectations Index 43.6
Investment Index 19.1
Jobs Index 49.7
5%
53%
42%
5%
57%
38%
© Ipsos | Consumer Confidence Survey in Pakistan – December 2019
56%Increasing Poverty