Four Personalities of Brands Online - Loic Moisand Synthesio
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Transcript of Four Personalities of Brands Online - Loic Moisand Synthesio
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HOW TO SET UP MONITORING GOALS THAT MATCH YOUR BRAND
PERSONALITY
Loic MoisandCEO & Co-founderSYNTHESIOTwitter @loicmo
Global Social Media Monitoring
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Loic Moisand – SYNTHESIO - @loicmo
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Personality # 1
The Boring BrandTHE BORING BRAND
Loic Moisand – SYNTHESIO - @loicmo
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Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
Average
Low
Low
Low
SOCIAL PROFILE FOR THE BORING BRAND
Loic Moisand – SYNTHESIO - @loicmo
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CREATE FUN!
Loic Moisand – SYNTHESIO - @loicmo
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KEEP IT SIMPLE.
Loic Moisand – SYNTHESIO - @loicmo
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THE FUNCTIONAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
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High
High
Average
Low
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE FUNCTIONAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
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CREATE ONLINE CUSTOMER SERVICE EXPERIENCES
Loic Moisand – SYNTHESIO - @loicmo
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USE AN ENGAGEMENT PLATFORM
Loic Moisand – SYNTHESIO - @loicmo
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MEASURE ENGAGEMENT ROI
Loic Moisand – SYNTHESIO - @loicmo
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THE EXCITING BRAND
Loic Moisand – SYNTHESIO - @loicmo
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high
Average
high
high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE EXCITING BRAND
Loic Moisand – SYNTHESIO - @loicmo
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NURTURE YOUR COMMUNITY
Loic Moisand – SYNTHESIO - @loicmo
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OPTIMIZE YOUR CAMPAIGNS
Loic Moisand – SYNTHESIO - @loicmo
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THE VITAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
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Very high
average
high
Very high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE VITAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
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REASSURE
Loic Moisand – SYNTHESIO - @loicmo
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FIND INSIGHTS
Loic Moisand – SYNTHESIO - @loicmo
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Loic Moisand – SYNTHESIO - @loicmo
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Global Social Media Monitoring
YOUR BRAND HAS DIFFERENT FACETS AND CHALLENGES
YOUR MONITORING SOLUTION HAS TO DEAL WITH ALL OF THEM
Loic Moisand – SYNTHESIO - @loicmo