04/08/2023 1

Consumer Buying Behavioron

Samsung mobile

04/08/2023 2

Consumer buying behaviour 

• Consumer behaviour is an attempt to understand & predict human actions in the buying role.

• Consumer behaviour is defined as “all psychological, social & physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, & tell others about product & services”.

• Consumer behaviour includes communication, purchasing & consumption behaviour

• Consumer behaviour includes both consumer & business buyer behaviour

04/08/2023 3

MAJOR FACTORS INFLUENCING BUYER BEHAVIOUR

•  Cultural Factor• Social Factor• Personal Factor• Psychological Factor.

04/08/2023 4

Culture Factor

• Cultural factors comprise of set of values and ideologies of a particular community or group of individuals.

• As in USA mostly people prefer smart phones while in developing countries like INDIA and SOUTH AFRICA their people prefer simple mobile phones

04/08/2023 5

Social Factor

The facts and experiences that influence individuals' personality, attitudes and lifestyle

04/08/2023 6

• If a teenager purchase a mobile he would prefer more of entertainments & games, while an official corporate will prefer more on presentation and professional mobiles.

• For Example:semil wanted to purchase a mobile so he went to the nearby store and purchased a samsung mobile because his friends and colleague were using same mobile and they were satisfied by it.

• For e.g . Customer will buy a mobile from his relative or friend so he can get good guidance and good services

FAMILY

REFERENCE GROUPS

04/08/2023 7

• Each individual plays a dual role in the society depending on the group he belongs to.

• As a C.E.O of a company he will buy such a mobile which can help him to play both the role properly i.e., C.E.O of the company as well as father of a child.

ROLES & STATUSES

04/08/2023 8

Psychological Factors

04/08/2023 9

• Mostly people are attracted towards advertise of samsung galaxy S3 mobile and are motivated to purchase the same.

MOTIVATION

04/08/2023 10

• Some people purchase samsung smart phones to overshow their beliefs and attitude towards their companions.

• Example:- buy a samsung galaxy S3 rather than nokia lumia.

BELIEFS & ATTITUDES

04/08/2023 11

• For instance two students want to purchase a samsung galaxy note and S3 But one.instead of being motivated by same purpose still they purchased different types of mobile.Because one pursued that note is best for its screen size and latter one pursued that S3 is best for style as well as sensor.

PERCEPTION

04/08/2023 12

• If a person is using a mobile of samsung company he is mostly aware about feature of the samsung mobile he will force other consumer to buy a same brand of mobile.

LEARNING

04/08/2023 13

Personal Factors

04/08/2023 14

• Consumption of samsung mobile is also affected by the stages of family life cycle like bachelor stage, newly married couple, young & old couple and independent children uses different samsung phone according to their uses.

AGE & LIFE STAGE CYCLE

04/08/2023 15

• A person’s lifestyle is reflected by in his activities hobbies, opinions & thinking as , a man believing in simple living and high thinking will purchase samsung wave y while a man living luxurious life will purchase samsung galaxy note.

LIFE STYLE

04/08/2023 16

• Consumption is also influenced by the occupation of the consumer. A labour employee will purchase samsung guru while at the top most leval of the organisation head will purchase samsung infuse 4g.

OCCUPATION

04/08/2023 17

• Pesonality means some total of appearance, knowledge and different types of skills. That’s why a man believing in innovation will go for S3 while a person loving indigenous product may purchase simple android phone.

PERSONALITY

04/08/2023 18

Consumer buying behaviour process

04/08/2023 19

Problem or Need Recognition

• For e.g.:an undergraduatestudent is given an notice from the college and he has to inform all others but he can’t send this notice to others because of the ordinary mobile.

• So here problem is recognized which can be solve with the samsung smart phones.

04/08/2023 20

Information  searchFor e.g. now a days samsung mobiles are very famous amongst the people so information regarding its various mobile phones are easy to get.

04/08/2023 21

Evaluation of different purchase optionsFor e.g:- this is a chart of feature by people oriented to get in mobile, 29% people are see battery life in mobile and at the same time only 2% people see a video capture power of mobile so this is a evaluation of different feature of mobile, so by the feature u can evaluate the mobile in very poor, poor,avg., good, very good, so this a evaluation of diff. purchase option.

04/08/2023 22

Purchase decisionFor e.g:- A person decide to buy a mobile of samsung company because of high battery life good processor and best price.

04/08/2023 23

Post Purchase BehaviourPositive EvaluationFor e.g.: If a student is happy with the samsung mobile he will recommends other student to purchase samsung mobiles this leads to positive responds to samsung company.Negative EvaluationFor e.g.: if a person is not happy with samsung mobile he will respond negative and will do negative mouth publicity.

04/08/2023 24

References

• 1.) http://www.learnmarketing.net/consumer.htm

• 2.) http://en.wikipedia.org/wiki/Consumer_behaviour

• 3.) http://www.mbanotesworld.in/2008/05/factors-influencing-consumer-behaviour.html

04/08/2023 25

• Shah Devasya :- 2237• Sopariwala Jenish :-2254• Taliya Hiren :- 2258

• Tamakuwala Semil :- 2259• Vaghela Alpesh :- 2264• Vamja Jitendra :- 2266• Yadav Manish :- 2272

THANKING YOU