7/28/2019 Consumer Behaviour Raw

1/16

OPERATIONALMANAGEMENT

GrAnsari Yusuf 5Zeeshan Khan -19

Shaikh Mohammed Arshad-44

Shaikh Mohammed Wasim- 45Shaikh Naved Arshad-46

Shaikh Sameer -48

Adil Siddique - 56

7/28/2019 Consumer Behaviour Raw

2/16

LOGO

STAY ACTIVELY

RAW

7/28/2019 Consumer Behaviour Raw

3/16

7/28/2019 Consumer Behaviour Raw

4/16

Brand Element

Name: RAW

Logo:

Tagline : Stay Actively RAW.

Jingle: R.A.WThats my raw.

URL: www.raw.com

7/28/2019 Consumer Behaviour Raw

5/16

IDEA GENERATION

Sports Brand.

Indian company, recent launch in the Indian market.

Available throughout India.

Manufactures products for the Body Care and

Health Care.

SILVER SYNC+ TECHNOLOGY (NEWLY

INTRODUCED)

A complete value for money.

7/28/2019 Consumer Behaviour Raw

6/16

Patented SilverSync+ Technology comprised of silver and

the natural ingredient and no other use of chemical.

Enables particles to e specific in shape and size, depending

on the product.

Achieving the correct shape keeps the particles suspended

in any liquid thus enabling the Sync silver and the naturalingredients to last longer.

Creating different sized particles achieves an effective

balance of fast-acting results and long-lasting protection.

7/28/2019 Consumer Behaviour Raw

7/16

Use of silver in the particle.

Silver is a naturally occurring

element which neutralizes odor-

causing bacteria on contact.

Silver is not at all harmful for

human tissue cells.

Suspend silver evenly within any

liquid, and without the use of

chemical stabilizers.

U.S.P

7/28/2019 Consumer Behaviour Raw

8/16

LOGWhy RAW ?OClinical research

To creating awareness amongst the consumer about the scientific benefit.

Reputation - to maintain Raws strong reputation for selling science-based

supplements.

We conduct clinical research to evaluate the performance of RAW ingredients

and or formulas.

We do not make claims we cannot substantiate.

7/28/2019 Consumer Behaviour Raw

9/16

Brand Belief

To provide superior quality product.

To be totally Environment friendly.

Should be convenient for the consumers.

Reasonable charges for the products.

7/28/2019 Consumer Behaviour Raw

10/16

S.T.P

7/28/2019 Consumer Behaviour Raw

11/16

Marketing StrategyLaunch TVC and other advertisement such that it catches the attention.

Include the science behind the product and its benefit.

Innovative never seen before kind off experience such that it creates a mad

follow up by the potential consumers.

Follow up will help the brand to be on top of the mind of the potential

costumers.

Our target audience can be easily persuaded, once they use and know the

benefit of product, future marketing is easier.

7/28/2019 Consumer Behaviour Raw

12/16

Corporate Identity

Body Deodorant

Neutralizes instead of masking.

Athletic Spray instantly kills odors on the surface.

It remains active for up to 3 days by leaving silver infused into the

fabric or material.

100% natural ingredients.

No residues.

Body Care

Product

7/28/2019 Consumer Behaviour Raw

13/16

Our Heroes

(BRAND AMBASSADOR)LOGO

Sachin Tendulkar

Sushil Kumar

Mahesh Bhupathi

7/28/2019 Consumer Behaviour Raw

14/16

7/28/2019 Consumer Behaviour Raw

15/16

7/28/2019 Consumer Behaviour Raw

16/16

THANKYOU