WINTER PROJECT

A

PROJECT REPORT

ON

CONSUMER BEHAVIOR

IN MODERN & TRADITIONAL

MARKET

CONSUMER BEHAVIOR

SUMMARY:

Market and the marketing this both are the different concept. to fulfill the objective of the every project is an need an information about that objective, and the objective is complete with the help of the observation. Summary of the project is as follows

The short information of the project, “CONSUMER BEHAVIOR IN THE TREDITIONL & MODERN MARKET so on this base we have to study the behavior of the consumer. so before analysis this topic we have to study the what is an traditional market an what is an modern market so traditional market is an old market .the marketing myopia is an part of the traditional market, The market which is an manufacturing oriented. hear the consumer is not an god for the seller. Now a day also in village this type of market we can see. Like weekly bazaar, this is good example of the traditional market. So there is a no. of the goods in the fixed price.When we talk about the modern market that time we see modern shops like mall big bazaar ect. There are he no. of the products the service of the seller is an outstanding they always help you in the purchasing timing to buying a good product, they maintain the quality and that is the region they charges of the product is very high. Now the behavior towards the both market is an dynamic .the standard ofleveling is an play very important role in the marking concept. Our topic is an also base on this. the classification of the consumers

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behavior according to there standard of leveling .which type of the planning they have when they enter in the market.

Normally we know that the consumer can use five stage when he inter in the market. he think about the product ,then seen the substituted products ,take decision on the choice an purchase the product and at the end he think on the after purchasing situation.

In the report we have to seen that the behavior of the consumer. The diagram help to classified it .the real market position with the buyer we take an interview of the seller and try to collect the information from them .

So the summary state that the now we see the attitude of the person according to there paying ability. one model of consumer decision making involves several steps .consumer involvement will tend to very detrmatically depending on the type of the products thet very expensive.

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INTRODUCTION:

Market when this word comes in are mind that time we started to think the place wear get the every think what ever the relay consumer want .if we think about the past marketing concept that time we get the concept is totally different from the now a days the marketing orientation is the towards the manufacture not by the consumer. but the time is not stop for the any one.noe a days the concept is totally change the market is totally depend upon the consumer.

The choice of this concept is because of the variation in this objective which help to understand the attitude of the person not as the consumer but as the human, because the study of the behavior is an art of the particular person

What happen exactly in the market. how consumer behave towards other an how the seller defense himself .

So it is an interesting topic for researching and the make partition of the behavior in to tow group, as well as the reaction of the seller, interview of the buyer. The objective is an very much interested because you have to observe the people by different way an it is an helpful in the future to any field.

To understand the marketing effectively, business need information. Information about customer want, compitetors, distribution channels etc.

Marketer often complain that they lack enough marketing information or the right kind, or have too much have the wrong kind. The solution is an effectively marketing information system. The study of the consumer behavior helps firm and organization improve their marketing strategies by understanding issues such as how the psychology of how consumer think feel reason ,and selected between deferent alternative

OBJECTIVE:

1} To study the consumer behavior according to there standard of leveling.

2} To study the approach towards perishable goods ;demand of that goods

3} TO study the individual consumer opinion towards the price of the products

4} To study sellers in the market ,what he have ,hoe he manage all the think.

Presentation & analysis of the data

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reich personqulity

OBSARVATION:

1] The high standard of living person more comfortable in modern market .because the like to leave and run with the changes. They give preference to quality.

The second class people who have no. of the member in the family so they give preference to traditional market because the purchasing ability is limited .they believe in quality but they have to purchase the quantity product.

2] The approach towards perishable goods Is more interesting. They barraging more and more and try to reduce the cost of the food. Seller also ready at fix price to sell the food.

And the important point is that women have more bargaining power an ability then the men. So you also see this situation in the market that more of the women in the market then the men.

Seller knows the market position. He is the last men of the distribution channel that’s way he know the market demand on behalf of this we do serve on this point that how the seller forecasting the demand of the consumer an sale the product .

Serve in the veg.market in the airole navi Mumbai sce:- 16

According to the jankibai how is the seller of the flower in vegetables market. The market always up an down or the sum time market is tight so she want to look the demand of the flowers as per the day an then only she purchase the flower from the wholesaler so it is very important that how the consumer demand for the particular products.

The price of the flower for last 3 days was 20rs on 20th dec2009,then 18rs @1kg.for 19th dec2009 and on 18dec 2009 it was on 17rs per k.g.

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For making the profit they try to sale on the large quantity with the increasing in the price like 23k.g.of flower they try to sale in the market the original price is

only 20rs per keg. like rose, lotus ect. Because the flower is the perishable goods so sum time it is risky to maintain so it is better than suffering the loss from it seller can sale it on less price also sum time. an make compromise with the profit.

3]for study the individual consumer opinion for the particular products. We take an example of the tomato when we ask the one consumer about the tomato price then according to him the normal market is try to increases the price for the profit making but the large no. of mall are introduce in the society so attraction is the main motto of the every mall an they give less price for the same goods to so normally public think on it an give prifrancee to mall.

For supporting this sentence following are the information

A} Traditional market shop no:5 owner name Mr. ajit according to him the price of the tomato is an 28k.g. only. from last 4 to 6 days.

B} shop no.3 owner name Prasad according to him the price of the tomato is an 20 rs k.g. from last 5 to 6 days But in the modern market: “MORE” shiv shanker plaza pl:18 airoli sec:8 employee name is SAGER according to him the price of the price of the tomato is in the MORE shopping mall is only 19k.g.so people are started to enter in the modern market. So it is show the dynamic behavior.

According to the diagram we have see the different attitude of the consumer hear the rich consumer how are not ready to compromise with the quality the they always prefer to the mall, big bazaar and all that think. They ready to purchase the onion at the rs.29 per k.g as same the price in the veg.market is an 15rs but the because of the quality take matter rich consumer can not purchase the onion from the veg.market a normal person how have no. of member in there family he give preference to the traditional market. Because of the price only.

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CONCLUSION:

1}The conclusion is base on the observation so we find out the consumer attitude towers the products so how they responding the food according to there desires’ or paying ability .

2}The high standards of leaving person prefer the quality and they are not ready to do any type of compromise in the purchasing time.

3}As like totally opposite the normal people how have no. of the members in the family the give prefer to the quantity because the purchasing power is take place in the time of the purchasing the food or the other think.

4}The approach toward the perishable food is an very exciting they always try to the reduce the original cost of the product like tomato, flower etc.

5} take an interview of the 1 seller name jankibai the total marketing position ,report of the recent price, approach of the consumer.

6}Take an interview of the one buyer name is “rohan kamble” age29 add: visava app AL-4-27 ro:- 8 sec 16 airoli navi Mumbai according to him the price of the food like onion an tomato an all perishable food is an increasing dynamically.The conclusion is an we need to study the personality of the consumer for forecasting the demand of the product.